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Products are categorized according to the customer's shopping habits. It can be divided into four categories: daily necessities, optional products, special products and non-essential products, daily necessities: customers usually buy frequently, hope to buy as soon as they need it, and only spend the least effort and time to compare brands, ** consumer goods.
Soap, candy and newspapers are everyday items. Generally speaking, daily necessities are non-durable goods, and most of them are daily necessities for customers. Before purchasing, customers are familiar with the brand, quality, quality and location of daily necessities, so they use less time and energy when buying most daily necessities.
Purchase: Customers will carefully compare their suitability, quality, ** and style, and purchase consumer products less frequently. When customers buy a purchase, they generally spend a lot of time and effort collecting information for comparison.
For example: cosmetics, small appliances, etc.
Special products: consumer goods with special properties or brand identity that customers are willing to spend special energy to buy. Generally speaking, customers are only willing to buy a certain product from a specific brand, and are not willing to buy a special item from another brand, which is different from daily necessities.
For example: mouthwash, condiments, rice noodles, etc. Non-essentials:
The vast majority of new products are non-essential products that customers either don't know, or know but don't usually want to buy, until they are known through advertising. For example: new brands of beverages, new brands of food, etc.
2. Commodities are classified according to durability and wear. It can be divided into durable goods, non-durable goods and services. Durable goods are tangible items that can be used more than once under normal circumstances.
Non-durable goods are tangible items that are consumed after one or several uses under normal circumstances. Service refers to the provision of ** activities, satisfaction, etc. The characteristics of service are intangible and changeable.
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Daily necessities: refers to consumer goods that consumers usually buy frequently, hope to buy once they need it, and only spend the least effort and time to compare brands and consumer goods. Soap, candy and newspapers are just a few examples.
Generally speaking: First, daily necessities are non-durable goods, and most of them are daily necessities for consumers. Second, consumers are very familiar with the brand, quality, quality and location of daily necessities before purchasing, so they use less time and energy when buying most daily necessities.
Optional products: refers to consumer products that consumers will carefully compare their applicability, quality, ** and style, and purchase consumer goods with less frequency. Consumers generally spend a lot of time and effort collecting information for comparison when purchasing a purchase.
Special goods: refers to consumer goods with special properties or brand identity that consumers are willing to spend special energy to buy. For example, special makes and models of cars, custom-made suits, etc.
Generally speaking, consumers are only willing to buy a certain product of a specific brand, and are not willing to buy a special product from other brands, which is different from daily necessities.
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There are many kinds of goods in retail stores, ranging from hundreds to tens of thousands, and each product has different characteristics and functions. Convenience stores have a relatively small business area and a small variety of products, but they also have 2,000 to 3,000 items. Convenience store operators must consider how to convey the most "salesable" message to customers through products in a limited business space (about 100 square meters).
Commodity classification, can also be said to be all commodities, production methods, transportation methods, sales methods, processing methods, display methods, uses, functions, ingredients and other different commodities are classified, and given a certain code, so that it can be systematic, orderly management actions. On the one hand, from the standpoint of the operator, the classification of goods should achieve the ...... of "easy to display, display, promote and sell", "easy to manage", and "easy to count, analyze and make decisions".the effect; On the other hand, from the customer's point of view, it is necessary to provide customers with the ...... of "convenient choice of purchase" and "convenience of consumption or use".the effect;
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The durability and tangible division of goods can be understood as follows:
Products can be divided into the following types according to different methods.
1. According to its durability and whether it is tangible, it is divided into:
Durable goods. Refers to tangible products that have a long service life, high value, and multiple uses, such as automobiles, furniture, etc.
Non-durable goods. Refers to low-value consumables that have one or more consumer uses, such as cosmetics, food, etc.
Serve. The service is characterized by its simultaneous production and consumption, as an intangible, inseparable, variable and easily disappearing product.
2. According to its purchase characteristics, it can be divided into:
Convenience items. It refers to a product that customers want to buy when they think of it, and basically do not make a purchase plan.
Optional items. It refers to the products that customers purchase only after making targeted comparisons and selecting products in terms of quality, quality, applicability and style in the purchase process.
Special items. Refers to a product that has features and/or branding that are not found in other products.
Non-craving. Refers to a product that the customer does not know about, or does not intend to buy even if he does.
3. According to the difference in its production process and nature, it can be divided into:
Materials and components. Refers to the raw materials or semi-finished products provided to the manufacturer for the production of products.
Capital Projects. Refers to an additional item in the sale of a product.
** Products and services. Refers to consumable products of consumer goods.
In the process of product development and adoption, only by developing products that meet the market demand can we bring high profits to the enterprise.
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