How to operate the cauldron franchise store, the business model of the hometown cauldron

1. As a special catering similar to hot pot, the big pot table has the distinction of peak season and off-season. Affected by the different climates in different places, in the north, winter and spring are the peak seasons for the cauldron franchisees, and in the summer, it is the off-season for the cauldron franchisees. The cauldron franchisee of this party should understand the reasons for the season, and adjust the business strategy in time in the summer, so that the product is not single.

In winter, grasp the peak season of the cauldron and make a good profit.

Second, the cauldron franchise store should fully understand the consumption habits and eating habits of the local people. There are many ethnic minorities in the vicinity of some cauldron franchise stores, and it is necessary to know more about their eating habits in terms of operation. According to the consumption habits of the local people to formulate the dishes and dishes**, according to the taste of the local people to adjust the taste of the dishes.

When learning the techniques of joining the headquarters, it is important to take into account the tastes of the locals.

Franchise first alumni association.

Third, the big pot platform franchise store should use its own resources and various tools to do a good job in publicity activities according to its own characteristics, and each time it is done to achieve a certain purpose, so as to achieve word-of-mouth publicity and attract customers.

1. The investment should be reasonable.

Due to the rush to open the store, many investors did not prepare sufficient funds in advance, in order to get together the high franchise fee, security deposit and other expenses, many investors began to borrow from relatives and friends or loan sharks, even if the store is successful, they may not be willing to manage the store in order to raise money to pay off the debt, and after a long time, the store will collapse because of high debts.

2. Field trips.

If you want to join, you must assess its direct store, do not be accompanied by its company personnel, but to make an unannounced visit without the other party's knowledge, it is recommended that the entrepreneur first inspect the store around for a period of time, observe its store image, customer flow, etc., and then disguise shopping when there is more customer flow, and observe the price, quality, design and other aspects of its goods.

3. Business district security issues.

Usually, in order to ensure the operational interests of the franchise store, the franchise headquarters will have a business district guarantee, that is, no second branch will be opened in a certain business district, so the franchisee must be very clear about the scope of the business district.

4. Management regulations.

The content of the general franchise contract is less than ten or twenty articles, and more than that.

There are hundreds of 70 or 80 articles, but there is usually such a provision, Matters not covered in this contract shall be handled in accordance with the management regulations of the headquarters. If the franchisee encounters such a situation, it is best to ask the headquarters to attach the management regulations to the contract and become an annex to the contract.

5. Control operating costs.

The control of investment costs is extremely important to the profitability of the store, so investors should try to control the investment costs within a certain range, but do not blindly save.

6. Learn to manage employees.

Although after joining a brand, the headquarters will provide comprehensive and systematic training for franchisees and store employees, and will also provide franchisees with a lot of store support, but when they really encounter problems, they still need investors to find solutions to solve the problems.

Qu Ji's hometown big pot restaurant chain **** adopts a modern chain business model, mainly for small and medium-sized investors, in the form of a business contract, to grant the franchise store the right to distribute or business in the specified area. So that the franchisee can use the image, brand, reputation, etc. of the franchise headquarters to attract consumers to consume in the commercial consumer market. Chain management conforms to the trend of the times, and chain management, as a modern business operation mode, with its unique management mechanism shows strong vitality.

It is widely regarded by the market as the most successful market strategy ever. Various franchise stores of different natures have been seen in various prosperous areas, urban centers and residential areas.

According to the latest global market survey, more than 92% of the companies have converted from independent to franchised operations, which shows that the franchise has been extremely successful.

After the storm of the economic crisis, the company ushered in rapid development, and within four years, the chain store has been centered in Henan and promoted to the whole country;