How to operate an imported wine franchise?

For operators who invest in opening a wine franchise store, if they want to run a good store, they have to find ways to increase the sales of the store, and the following are some ways to increase the sales of the wine franchise:

Wine tastings: Regular wine tastings, with professionals or consumers involved, can increase customer awareness and trust in wines, which in turn can lead to sales growth.

Expand sales channels: In addition to store sales, you can expand other sales channels, such as online sales, supermarket channels, catering industry, etc., to expand the scope of sales and sales volume.

Brand building: Strengthen brand building and publicity, improve brand awareness and reputation, and then increase sales.

Product Innovation: Develop new products to meet different consumer needs, expand product lines, and increase sales and market share.

Clear positioning: clarify the positioning of the product and the target consumer group, accurately locate the market demand, and improve the market competitiveness and sales volume of the product.

Franchise is not intended for consumer goods such as wine. Because no winery, no brand has the ability to join. It is worth selling not to join, those who are not worth selling to you to join, joining has a franchise fee, some decoration styles need to be consistent, and wine needs to have a large amount of purchases.

And what does your supplier provide you, many years ago, some of them will give you a place in the WSET sommelier exam for how many purchases they have reached. In fact, this is the so-called support after joining, which has no meaning at all. In the final analysis, if you are a wine store, since you have to face the end consumption of the majority of consumers, you must first make a rich choice, and you must have some wines from different countries and different styles.

Second, you must do consultative sales, don't think about consumers to understand you, you have to understand their consumption needs, give the best choice, and tell them the reason, so that people can convince you and feel at ease to buy wine from you. The third is to supplement some professional knowledge and take some certificates.

Nowadays, red wine has been welcomed by more and more consumers for its unique taste and its own health advantages, and China's red wine consumption market is developing rapidly. So for the wine distributors, what kind of business strategy should be formulated to help their red hotels get more business? To start a business and make some good ideas, you must first do a good job in the red wine business, which still requires a lot of skills.

For wine store franchisees, if two years ago imported wine in China was still crossing the river by feeling the stones, today it is a decent brand matrix; If the imported liquor in the test stage is simple to do with the money bag, then the imported liquor in the brand era is to let go of the hands and feet to carry out the brand building and expansion business of pre-investment.

Imported wine has been increasing its investment in the domestic market, and its operation mode has gradually changed to large-scale distribution, and the sales area has gradually expanded from developed coastal cities to second- and third-tier cities in central China. While the quantity, quality, product brand, variety and other aspects of enterprises have increased significantly, imported wine has also attracted a large number of domestic superior wine store franchisees to join.

Wine store business strategy 1: traditional professional sellers.

Professional, focused. Adopt chain, franchise and other ways to expand professional sales terminals. Target high-end groups and consumption places, targeted sales, and serve niches. With a large number of wine products from many countries, we provide professional wine sales and services.

China's imported wine enterprises to build China's wine market. No, they have a deep knowledge and affection for wine, and their love and dedication combined with forward-looking business acumen have created a wine paradise.

The business strategy of the wine store is two: the three-dimensional marketing of the combination of the Internet and the physical chain store.

To be the largest red wine e-commerce portal in China online, and to be a red wine entity offline that is different from the traditional chain system. It mainly relies on the Internet as a platform to focus on promoting wine culture to attract consumers, and then relies on a large-scale red wine system to provide consumers with professional wine sales and wine service services.

Red wine store business strategy three: national or regional wine industry alliance promotion.

Wine-producing countries are united by the country or industry or the production area as a unit, and participate in or hold shares in foreign countries, or carry out wine promotion and sales through imported red wine enterprises. It is mainly reflected in national marketing, production area promotion, cluster promotion and other aspects.

Each wine-producing country has a very large number of wine estates. Domestically, their sales and promotion are organized by local trade associations or by a large specialized sales organization**. However, in the face of the huge Chinese market, the ability of a single winery is limited, so it integrates resources to form a brand cluster and work together to develop the market.

In terms of external promotion, this method has repeatedly achieved miraculous achievements.

Now you know how to operate a wine store franchise, I hope the above introduction will help you when you choose a wine store to join!

To be an imported wine franchisee, you need to understand the wine industry, choose the right brands and products, understand the sales channels, formulate marketing strategies, and pay attention to customer service in order to be successful.

1. Understand the wine industry.

To do imported red wine franchise business, we must first understand the relevant knowledge of the red wine industry, including the type, brand, origin, taste, brewing process of red wine, as well as the development trend of the market and the needs of consumers. Only by understanding these basic information can we better carry out the business of imported red wine and provide professional products and services.

2. Choose the right brand and product.

When choosing a brand and product, you need to consider factors such as brand awareness, product quality, selling price, market demand, etc. Merchants need to choose their own brands and products according to market demand and their own actual situation, and establish their own brand image.

3. Understand the sales channel.

Franchisees need to understand the sales channels, including online sales and offline sales. Online sales mainly include e-commerce platforms, micro-businesses, social networks, etc., and offline sales mainly include retail stores, supermarkets, hotels, restaurants, etc. Merchants need to choose their own sales channels according to their actual situation, and establish a stable sales channel and customer base.

Fourth, develop a marketing strategy.

Marketing strategy is the key to the business to carry out marketing activities, franchisees need to develop their own marketing strategies according to the needs of the market and the behavior habits of consumers. Commonly used marketing strategies include advertising, campaigns, word-of-mouth, public relations activities, etc.

Fifth, pay attention to customer service.

Customer service is an important part of franchisees' business, and merchants need to pay attention to customer service, deal with customer complaints and problems in a timely manner, and give reasonable solutions. Merchants can improve customer satisfaction and loyalty by establishing a customer relationship management system, which in turn can improve the competitiveness of the market.

There are three main points about the skills of importing red wine to join.

1.Budget planning.

Before starting a business, it is necessary to make a good investment budget, and calculate all costs before investing, such as store rent, purchase cost, decoration cost, labor cost, daily expenses, etc., to make a budget based on your own situation to avoid waste of funds.

2.Market research.

Whether any entrepreneurial project can make money or not has something to do with the market, so doing a good job of market research is also an important part, and it is necessary to determine the target consumer group according to the wine market where the business is located, and then determine the grade of their own store, the price of the product, etc. according to the market situation.

3.Select a franchise brand.

Choosing the right franchise brand for the wine industry is twice the result with half the effort, there are several points worth noting when choosing a franchise brand, one is the brand strength, choosing a powerful red wine brand, in addition to the quality of the wine is guaranteed, you can also enjoy the traffic benefits of brand promotion, and you can have customers when you open. The second is the product category, to do the red wine monopoly, to have skills in selecting and taking goods, to choose a variety of wine categories and rich brands, when taking the goods can be more targeted, choose products suitable for consumers. The third is the support policy, the comprehensive support policy for the franchise of red wine brands can make it easy for investors to operate, reduce the pressure of operation and management, and have the support of a professional operation team to better put the business on the right track.

The threshold conditions for opening a store and doing red wine franchise business are related to the specific requirements of the same brand and the first merchant of the undefeated sedan car, but generally speaking, the first merchant needs to meet the following requirements:

1.Financial strength: Merchants need to have a certain financial strength, including start-up capital and operating capital. The start-up capital may include franchise fees, security deposits, decoration costs, etc., and the operating capital includes inventory costs, rent, labor, etc.

2.Business ability: **Merchants need to have certain management ability and management ability, and be able to manage the daily operation of the store and the sales management of the inspection and auction shop.

3.Market acumen: Merchants need to have a certain sensitivity to the market, be able to adjust their business strategies in a timely manner, and seize market opportunities.

5.Love the wine industry: Businesses need to have a love for the wine industry and recognize the knowledge of the wine industry, be able to actively learn and understand the wine culture and product knowledge, and improve their professional quality.

In addition, different brands may also have other specific requirements, so when choosing a brand, merchants need to carefully understand the relevant requirements to ensure that they meet the conditions for joining.

1. Choose the right red wine franchise brand.

In recent years, the hot investment wave in the red wine industry has attracted many people to open red wine stores, and there are more and more franchised brands in the market, which undoubtedly increases the difficulty of entrepreneurs to choose. Therefore, when entrepreneurs choose a red wine franchise brand, they should examine the brand's integrity, management ability, franchise policy, brand strength, etc., and the most important thing is that the franchisee's business philosophy must be consistent with the enterprise. A powerful brand can bring twice the result with half the effort to the franchisee.

Second, the higher the requirements, the greater the chance of success.

Choosing to open a wine store is indeed a shortcut to success for entrepreneurs who have just entered the wine industry, which can save a lot of trouble and avoid detours. Competitive red wine franchise brands often have a relatively complete franchise system and a set of replicable standards, from the preliminary investigation to the final store opening operation is a fixed process, which can ensure that the franchisee profits.

Third, it is best to communicate "face-to-face" with the headquarters.

Now there are many red wine franchise enterprises, and in recent years, the profits of red wine stores are considerable, which makes some emerging red wine franchise enterprises and franchisees more impetuous. Some entrepreneurs who have just entered the red wine industry are eager to start a business, and only listen to some promotional materials of chain enterprises to sign a contract to join, and wait until there is a dispute to find that the chain headquarters is smaller than their own store, or even an empty shell, and they have no ability and experience to solve store problems at all. Therefore, it is best for all franchisees to visit the headquarters and its wine stores in person to communicate and understand on the spot, and collect first-hand on-site information.

Information** on the official website of Guangzhou Mengsluo).

From the perspective of investment, the vision should extend to the entire industrial chain. For example, in the process of red wine procurement, many companies have begun to lay out the world and build a red wine industry chain. The model is to first select the production area, inject funds to participate in the shares, buy out the well-known local wineries, and make wines with the characteristics of the origin through the import and sales channels.

There is an importer called Daien Wine, which has relied on this model to occupy a place in the red wine market.

From an objective point of view, first, whether the minimum cost of joining ** is reasonable.

Whether the cost of joining is reasonable, first of all, it depends on whether the popularity and management system of the franchise company is sound, and at the same time, it also depends on the conditions provided by the franchise company, including hardware and software support, etc., and the most important thing is to see the return on investment, which can refer to the rate of return of other franchise stores, usually each franchise company has its own franchise standards, and it is generally non-negotiable. However, as far as the current red wine market is concerned, there is no need to join the red wine franchise, and you will generally be given the corresponding distribution. That is, it is based on the order quantity.

Second, the success rate of the franchise store.

Hope it helps.

The threshold conditions for doing ** red wine franchise business are related to the specific requirements of different brands and franchisees, but generally speaking, franchisees need to meet the following requirements:

1.Financial strength: Franchisees need to have a certain amount of financial strength, including start-up capital and operating capital. The start-up capital includes franchise fees, security deposits, decoration costs, etc., and the operating funds include inventory costs, rent, labor, etc.

2.Business ability: Franchisees need to have certain management and management capabilities, and be able to manage the daily operation and sales management of franchisees.

3.Market acumen: Franchisees need to have a certain sensitivity to the market, be able to adjust their business strategies in a timely manner, and seize market opportunities. Shouting defeat.

5.Love the wine industry: Franchisees need to have a love and awareness of the wine industry, be able to actively learn and understand the wine culture and product knowledge, and improve their professional quality.

In addition, different brands and franchisees may also have other specific requirements, so when choosing a franchise brand, franchisees need to carefully understand the relevant requirements to ensure that they meet the first conditions for joining.