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E-commerce is a new interdisciplinary discipline integrating computer science, marketing, management, law and modern logistics. The purpose is to cultivate senior application-oriented technical personnel who systematically master the basic knowledge and basic skills of e-commerce, are familiar with the basic business processes of various e-commerce activities, and can skillfully use e-commerce skills and modern information technology to engage in e-commerce activities, e-commerce and system construction and security maintenance, and e-commerce management business. Basic introduction.
Electronic Commerce, abbreviated as EC. Generally speaking, e-commerce, e-commerce is the use of the Internet to carry out business activities, when the enterprise will its main business through the enterprise's intranet, extranet, and the Internet and the company's employees, customers, suppliers and partners directly connected, the activities that occur are e-commerce. It is a new interdisciplinary discipline integrating computer science, marketing, management, law and modern logistics.
Cultivate the basic theories and basic knowledge of computer information technology, marketing, international logistics, management, law and modern logistics, and have the ability to use the network to carry out business activities and use computer information technology and modern logistics methods to improve enterprise management methods and improve the ability of enterprise management level of innovative compound e-commerce senior professionals.
Collapse professional tracks.
There are six professional directions in the e-commerce major: ** design and program, network marketing, network product planning, enterprise informatization, personal network entrepreneurship and bank card research and development. The courses required by e-commerce majors in different colleges and universities are also different, some colleges and universities pay attention to e-commerce network technology computer technology, and some colleges and universities will focus on the business model, which is mainly reflected in the departments where this major is located, some are in the School of Management, some will be in the School of Information Science and Technology, and some will be in the School of Software.
Direction of employment. After graduating from the major, you can be engaged in the background operation (network operation) of the bank, the web design, construction and maintenance of the enterprise e-commerce employment unit, or the maintenance of the network, the content of the network and the network marketing (including international), the marketing planning of enterprise goods and services, or engaged in customer relationship management, e-commerce project management, the planning and operation of e-commerce activities, the development and maintenance of e-commerce systems, and the teaching of e-commerce in schools at all levels. College students can also engage in clerical jobs such as marketing and e-commerce assistants in the call center.
The general annual salary is still relatively good at about 15w, which is worth recommending.
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1. Alibaba and Ele.me are united.
In April this year, Alibaba acquired Ele.me for $9.5 billion, and Ele.me will continue to operate as an independent brand. Alibaba will also take catering as the entry point of life services, combined with Ele.me's reputation, to achieve a major breakthrough in the expansion of the field of life, this acquisition marks the full integration of Ele.me into Alibaba's new retail strategy, a key step towards new consumption.
Second, Pinduoduo and Meituan were listed.
In the context of the Hong Kong Stock Exchange's "weighted voting rights" reform, Pinduoduo was listed on the NASDAQ on July 26, while Meituan will publicly list its prospectus in Hong Kong in June, and the listing will be completed in September at the earliest.
3. Alibaba's successful transformation of RT-Mart**.
June of this year. RT-Mart has completed the new retail transformation of more than 100 stores across the country, and it is expected that by the end of this year, 400 RT-Mart stores will be renovated to cover the entire mainland region, which marks that RT-Mart will start comprehensive online and offline marketing, and it will be interesting to see what changes will occur to RT-Mart after the transformation.
Fourth, e-commerce**618
618 shopping carnival has been widely concerned by e-commerce, this year's 618, driven by Tmall new retail, about 70 million people simultaneously participated in Tmall offline store activities, however, Jingdong has placed a total of 159.2 billion yuan in orders, in addition, Suning Tesco 5000 Internet stores have become a traffic battlefield. What is different from the past is the new retail trend of online and offline integration.
5. Cross-border e-commerce offline store business.
The more famous e-commerce training institutions include Paidai, ** University, etc. >>>More
E-commerce Major.
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E-commerce is a new interdisciplinary discipline integrating computer science, marketing, management, law and modern logistics. The purpose is to cultivate senior application-oriented technical personnel who systematically master the basic knowledge and basic skills of e-commerce, are familiar with the basic business processes of various e-commerce activities, and can skillfully use e-commerce skills and modern information technology to engage in e-commerce activities, e-commerce and system construction and security maintenance, and e-commerce management business. Basic introduction. >>>More