What are the properties of community e commerce, and what are the differences between community e co

E-commerce is a new interdisciplinary discipline integrating computer science, marketing, management, law and modern logistics. The purpose is to cultivate senior application-oriented technical personnel who systematically master the basic knowledge and basic skills of e-commerce, are familiar with the basic business processes of various e-commerce activities, and can skillfully use e-commerce skills and modern information technology to engage in e-commerce activities, e-commerce and system construction and security maintenance, and e-commerce management business. Basic introduction.

Electronic Commerce, abbreviated as EC. Generally speaking, e-commerce, e-commerce is the use of the Internet to carry out business activities, when the enterprise will its main business through the enterprise's intranet, extranet, and the Internet and the company's employees, customers, suppliers and partners directly connected, the activities that occur are e-commerce. It is a new interdisciplinary discipline integrating computer science, marketing, management, law and modern logistics.

Cultivate the basic theories and basic knowledge of computer information technology, marketing, international logistics, management, law and modern logistics, and have the ability to use the network to carry out business activities and use computer information technology and modern logistics methods to improve enterprise management methods and improve the ability of enterprise management level of innovative compound e-commerce senior professionals.

Collapse professional tracks.

There are six professional directions in the e-commerce major: ** design and program, network marketing, network product planning, enterprise informatization, personal network entrepreneurship and bank card research and development. The courses required by e-commerce majors in different colleges and universities are also different, some colleges and universities pay attention to e-commerce network technology computer technology, and some colleges and universities will focus on the business model, which is mainly reflected in the departments where this major is located, some are in the School of Management, some will be in the School of Information Science and Technology, and some will be in the School of Software.

Direction of employment. After graduating from the major, you can be engaged in the background operation (network operation) of the bank, the web design, construction and maintenance of the enterprise e-commerce employment unit, or the maintenance of the network, the content of the network and the network marketing (including international), the marketing planning of enterprise goods and services, or engaged in customer relationship management, e-commerce project management, the planning and operation of e-commerce activities, the development and maintenance of e-commerce systems, and the teaching of e-commerce in schools at all levels. College students can also engage in clerical jobs such as marketing and e-commerce assistants in the call center.

The general annual salary is still relatively good at about 15w, which is worth recommending.

Community e-commerce is not a subversive model of traditional e-commerce or mobile e-commerce, but a deepening extension of the two, it is an awakening of business ideology, and it is the online manifestation of community economy.

First, the nature is different.

1. Community e-commerce: Community e-commerce is not a subversive model of traditional e-commerce or mobile e-commerce, but a deepening extension of the two, it is an awakening of business ideology and a form of online expression of community economy.

2. Traditional micro-business: It is a new business based on the space of mobile Internet, with the help of social software as a tool, people-centered and social as a link.

Second, the business model is different.

1. Community e-commerce: Community e-commerce has content output, and will output a lot of content, especially the output of community beliefs and values, and will pass on these "useless" content in the first place.

Third, the platform is different.

1. Community e-commerce: Community e-commerce is cross-platform marketing.

Encyclopedia - Community e-commerce.

Encyclopedia-Micro business.

From people to groups is inevitable, from the social attributes of micro-business to the community attributes is even more inevitable, community e-commerce will be different from the previous e-commerce changes, it will be through the in-depth combination of community and business logic, and truly realize the reverse traction of consumption mode production change.

Community e-commerce refers to the community-based e-commerce team, which belongs to the retail species and is different from traditional e-commerce. Compared with micro-business, the scope of community e-commerce is more extensive.

The traditional marketing model and business logic are very simple: marketing, advertising, sales, and transactions, but this business logic has changed dramatically because of the business environment, the development of the times, and especially the impact and influence of the Internet. The cost of traditional advertising is high, but the effect is reduced, and the homogenization is serious

For example, in the past, when I played TV and newspapers, I only needed to "spend money on advertising" to "sell and make money", at that time it was "capital + dare to do", the more you invested, the more money you made, but now it is not good, the homogenization of domestic products is serious, and the products are "dead".

A product that lacks "spiritual attributes" is unable to meet the "personalized needs of consumers whose material consumption has long been abundant", and then there is the first link of "social", that is, the product is transformed and upgraded from functional material attributes to "spiritual attributes".

Compared with the grind, such as Huawei, Ren Zhengfei, Xiaomi, Lei Jun, Dong Mingzhu. The first appearance of socialization was in the "production of lots, the brand was upgraded from functional to spiritual. ”

The failure of traditional marketing, the transformation of new Internet marketing, Internet marketing from four stages: traffic is king, fans are king, community is king, social is king, and every upgrade is to solve the "participation, sharing, interaction, sense of glory", these four points are the "core of socialization".

Community-based e-commerce, what is a group? Simply understood, it is "the gathering of like-minded people", the community is your company, the community is your selling platform, and the community is also your "cash machine", but the operation of the community requires more systematic and team-based operations, in fact, the community economy is the "early initial stage of social marketing". Social marketing makes one request:

participation, sharing, interaction, and a sense of honor", these four points are the "core of socialization." "Community-based e-commerce" is still applicable for quite some time. For example, Pinduoduo is a typical successful case of "community-based e-commerce".

In the past, we were all "marketing, promotion, sales, transaction acquaintances", and this "acquaintance" often scolded you because you were "dissatisfied with the product and poor service". And now the business of the Internet is: first with you in the "group", or through self-becoming a "friend", this process is the process of "social first, service first, and then transaction".

So let's say: Is it important to socialize? It's very important.

Here we will strengthen the two key contents of this paragraph: 1. The Internet has changed the logical relationship between "acquaintances" and "strangers"; 2. The logical relationship of business transactions has also changed: social first and then transaction; Social comes first, and this is the core premise of all new business rules in the future.

The community e-commerce model is to use Weibo, WeChat, Internet celebrities and other influential social platforms to provide e-commerce entrances to groups with common identity values, and community members independently screen high-quality products that meet the needs of the group, creating a scenario-based consumption model with the community as the main body.

Community e-commerce is a new type of e-commerce model that has emerged with the rapid rise of the mobile Internet. The fast-growing mobile Internet users, out of the need to seek value recognition, are no longer limited to the information search of traditional e-commerce, and gradually tend to output community-based goods and content, thus giving birth to the birth of a new e-commerce model of mobile community e-commerce.

Compared with traditional e-commerce platforms, community e-commerce has a wider coverage and more targeted in the selection of product delivery platforms. You can make full use of existing social groups such as Weibo, WeChat, QQ community, and Internet celebrity live broadcast, and you can also accurately target the community group to the subdivided groups with the same cognition such as mother and child, learning and drying, and white-collar workers, and drive the group's attention, recognition, and purchase of excellent products on the community e-commerce platform through social interaction and word-of-mouth communication. Representative enterprises include Weizhong Media and other enterprises.

1. Community e-commerce.

It is aimed at users with community attributes and transaction behaviors in the community, providing a more convenient way for users to sell in the community, with the characteristics of fast, efficient and low-cost.

Second, community marketing.

Community marketing is to make full use of Internet tools in the social environment of the Internet digital community, and use the characteristics of group dementia and emotion to stimulate the huge energy contained in the community and achieve the purpose of marketing. The core of community marketing is "people", and the auxiliary factors are products and services. The purpose is to create feelings between the brand and consumers by giving the brand a personified characteristic, so that consumers can maintain their feelings for the brand, that is, emotional attachment, so as to actively promote their preferred brands with enthusiasm and no compensation, and even sell products directly.

In the future, community marketing is not only a pure group marketing idea, but also should be incorporated into the business model of enterprises. It requires us to break a lot of traditional ways of thinking and problem-solving methods, and in the Internet society, it is an indispensable strategy and strategy for enterprise survival, development and competition.

The scope of community e-commerce is community-centric, with the residents of the community as users, and it is a small-scale e-commerce.

Community marketing is to connect potential consumer groups with common denominators by accompanying the operation of a large group of fierce ridges, but generally do not set regional restrictions and infiltrate branches.

All three are commodity trading behaviors.

However, community e-commerce is generally a B2B platform that can attract users to buy.

And social e-commerce should mean that Mushroom Street or Weibo is the type of product that allows customers to buy and let them buy through sharing.