The problem of Samsung s trademark, Sanxingdui s trademark was preemptively registered, do you think

Brand strategy issues.

Samsung is the main brand of the Samsung company.

AnyCall is a sub-brand of Samsung, specifically a sub-brand of mobile phone products.

Brand relationships are co-driven.

Like: Sony and Walkman

Samsung and AnyCall are trademarks owned by Samsung Inc.

Brand is a marketing concept, and trademark is a legal thing.

It's normal. Apple's *** iPod

Sony Digital VAIO

IBM ThinkPad

In fact, the difference between a trademark and a brand should be distinguished. A trademark distinguishes between a manufacturer and a manufacturer, while a brand distinguishes between a commodity and a commodity. A merchant has only one trademark, while a brand can represent one product.

A merchant can have multiple brands, and a brand only belongs to one manufacturer. Samsung's computers and accessories have the word sumsung, but there is no anycall, sumsung is the brand of the product.

Netizens who are concerned about Samsung China's infringement of the intellectual property rights of public welfare organizations know that on the morning of November 26, the Tianjin No. 2 Intermediate People's Court heard the case and temporarily ended with an adjournment, and the original defendant and the defendant have 15 days to present evidence from the 26th.

In 2015, the Beijing Thanksgiving Public Welfare Association launched the "One School, One Dream" rural education public welfare project.

Zhou Jian, the initiator and chairman of the Thanksgiving Association, told the news that after the establishment of "One School, One Dream".

The relevant intellectual property rights and use rights were registered immediately, and the scope of registration is public welfare and charity, with a limited period from 2016 to 2026. But in June 2021, Samsung China used the name of the project to promote the company's marketing campaign.

Samsung China said that the inspiration for the name of the project was another public welfare project of **Samsung China, and there was no subjective malice towards the fact that the name was duplicated, and refused to think that Beijing Thanksgiving Public Welfare would publicly apologize.

With the development of the capital market and the gradual maturity of Hushan, many enterprises are now willing to take the initiative to assume social responsibility and carry out various donation activities and other public welfare activities. Therefore, these enterprises need to enhance their legal awareness, and at the same time, they must not violate public order and good customs.

Of course, in the event of an infringement in the Hair Hall, the first step is to try industry negotiation and pre-trial mediation, and if pre-trial mediation is really impossible, then file a lawsuit.

At the same time, when enterprises do social welfare, they should not deviate from the nature of "public welfare", let alone violate laws and regulations, and ensure the coordination of public welfare purposes and public welfare means.

If illegal means are used to achieve the purpose of public welfare, it will naturally make people doubt the true intentions of the enterprise, and make the public feel that these "public welfare" activities are only a means of "marketing", which will damage the image of the enterprise.

If you have any opinions, you can share them.

I think Samsung China is definitely wronged, because Samsung China is very honest and will not infringe on trademark rights.

I think that there is no serious infringement of this company, so it will win later, it will not affect the company, it will not affect the value of the income, and this trademark has been used for a long time.

I think this matter is out of nowhere, because this is originally our Chinese trademark, how to infringe

Although many trademarks related to Sanxingdui have been applied for by some opportunistic merchants, this kind of malicious preemptive registration does not constitute infringement. This kind of malicious preemptive registration is inherently contrary to public order and is harmful to socialist morality. Not only does the Trademark Law regulate this, but the State Intellectual Property Rights has also issued an action plan to combat malicious trademark squatting.

Therefore, in view of this kind of malicious preemptive registration of Sanxingdui's trademark, it will also be directly rejected. Even if the State Intellectual Property Office of the People's Republic of China preliminarily approves these trademarks, then Sanxingdui Museum can also file a trademark opposition application within the announcement period. If the registration is approved, an application for invalidation of the trademark can also be filed.

For the archaeological achievements of Sanxingdui, it can be called the ninth largest archaeological miracle in the world, and the unearthed cultural relics have attracted the attention of the world. It is precisely because Sanxingdui has a world-class influence that it has also attracted a group of uninvited guests who are popular. The speculative wind behind this kind of suspicion is really disgusting.

In the eyes of some businesses, they earn traffic when they are on the spot, occupy people's names when they are popular, and go to copycats when they are popular.

This kind of malicious preemptive registration of a trademark is nothing more than selling for the purpose of occupying resources and waiting for a price, which has long been detached from the original meaning of the trademark, disrupting the normal order of trademark registration and management, and harming the market order of fair competition. It is the low registration cost and huge profit margin that make it habitual to the mentality of "no grabbing, no grabbing". In the final analysis, the trademark is used for celery, not for speculation, let alone for slander.

This must be the business rule that is firmly defended by a society governed by the rule of law. It is precisely because of the archaeological achievements of Sanxingdui that we have a new understanding of the culture and knowledge of the ancients. Sanxingdui has too many unsolved mysteries, and it also makes the whole world pay attention to Sanxingdui civilization, so we should protect Sanxingdui's culture even more.

You cannot maliciously destroy the intellectual property rights of Sanxingdui in order to achieve your own personal interests. The so-called good way of doing business, you can't do something against your will because of interests.

If someone registers a trademark related to "Sanxingdui" on some goods, causing people to have a wrong understanding of the quality, characteristics or origin of the goods, the corresponding trademark constitutes an infringement of the right to start the state. If some product categories are marked with a paralimb book, and it cannot be associated with Sanxingdui Museum at the time of identification, it will not constitute infringement in this case.

Personally, I think that the preemptive registration of Sanxingdui's trademark must be infringing, after all, this kind of behavior is very bad, and it is obviously for preemption.

Since the Sanxingdui site carried out archaeological excavations on the No. 1 and No. 2 sacrificial pits in the eighties of the last century, various news about the Sanxingdui ruins and unearthed cultural relics have been appearing in front of us one after another in the past few decades, allowing us to be seen on various occasions. In the eighties of the last century, the specific time was in 1986 because two farmers wanted to take soil and send it to the brick factory, and then they found that Sanxingdui was wrong with this place, and then many archaeologists began to carry out archaeological excavations on the Sanxingdui site, at that time the conditions were simple, and only the Sanxingdui site could build a wooden shed, and the archaeologists found two sacrificial pits, which were later called the No. 1 and No. 2 sacrificial pits, and most of the cultural relics exhibited in the museum were unearthed in the No. 1 and No. 2 pits.

And now in the Sanxingdui Museum to see a lot of exquisite bronzes are also found from the No. 2 sacrificial pit, these days about the news about the bronze god tree is also particularly eye-catching, but this bronze god tree, not the No. 1 bronze god tree exhibited in the museum, the No. 1 bronze god tree is more than three meters high, is the largest bronze god tree in the world, and there is news about the No. 3 bronze god tree, this No. 3 bronze god tree, the height is only more than 1 meter, belongs to the small and delicate type, this No. 3 bronze god tree, These days, there is also good news, that the special funds for its restoration have been in place, it still appeared in the form of fragments at the beginning, there are more than 70 fragments, and now it may be restored, and after the restoration is successful, it is very likely to be exhibited in the museum with the No. 1 Bronze Sacred Tree, and tell us about that history together.

1. The preemptive registration of the Sanxingdui trademark has sparked heated discussions:

Although the Sanxingdui site has been re-excavated these days, and it has attracted great attention, netizens on the Internet have been enthusiastic about Sanxingdui. But now there is a problem, about the trademark of Sanxingdui, there are various categories of people have begun to preemptively register trademarks, in the words of netizens, this is to prepare to rub the heat, ready to seek benefits, ready to deceive the world and steal the name, you think about using a trademark with the word Sanxingdui, and then do things that can't be compared with Sanxingdui's eight poles, what kind of behavior do you say.

2. How important is a trademark?

The relevant departments of Sanxingdui Museum have stated that if the subsequent registration of the Sanxingdui trademark category is passed by the preliminary examination, then the relevant departments of the Sanxingdui Museum will raise objections to the relevant departments. Some netizens said that trademark squabbling has become a wealthy profession for a small number of people.

Do you know how important a trademark is? Sanxingdui ruins have been very popular recently, and fire means that there is traffic, there can be the existence of interests, if you preemptively register this trademark, then you can resell it in the follow-up trading center, earn the difference, etc., other people use your trademark, you can also claim compensation. For their own benefit.

3. Summary:

It is hoped that the relevant authorities can curb this bad trend in a timely manner, so that the trademark can play a role in the hands of people who can really use it to do practical things, instead of being used to seek improper benefits.

A trademark is a synonym for the exclusive use of a thing, and after the trademark is registered, it has a unique identity, which is regarded as a kind of property rights certification, and others can no longer use the trademark, nor can they use the trademark name to advertise, conduct commercial activities, etc.

A trademark is very important because it is an iconic identifier, and the trademark is protected by law and cannot be infringed.

It is very important that in some places you can only use this sign if you have a trademark.

Trademarks are very important, because there is only one trademark, which is the most iconic thing for each enterprise, and there can only be one, there can be no duplicates.

It is very important, and it has also risen to the level of law, and it is also a symbol of the brand, and it is also related to the existence of interests.

Trademarks are very important, and they also represent the image and development direction of an enterprise, which is also a very important intellectual property issue.

The act of preemptively registering a popular trademark may be suspected of infringing the rights of a well-known trademark, and if it is used incorrectly, it may also constitute unfair competition and disrupt the market order. The principle of good faith is a basic principle of trademark law, and most of the squatting acts in the market are in bad faith, which violates this principle.

China's Trademark Law stipulates that if a natural person, legal person or other organization needs to obtain the exclusive right to use a trademark for its goods or services in the course of production and business activities, it shall apply to the Trademark Office for trademark registration. An application for registration of a trademark in bad faith that is not for the purpose of use shall be rejected.

According to the law, enterprises can not rub hot spots, preemptively register big-name trademarks or maliciously hoard trademarks, many enterprises register people's trademarks, used on unrelated goods, even if the registration is successful, they will encounter certain difficulties in renewal, not only disrupting the order of trademark registration management, causing serious adverse social impact, but also not conducive to enterprises to open up the market, to build their own brand value.

The official response was that there were not so many trademarks registered in the early stage, and Sanxingdui Museum has hired a trademark firm to deal with this matter.

The official said that they had expected that there would be related problems in the Danshu Games, so they hired a special lawyer model department to defend their rights, and such things as preemptive registration will be handled by the lawyer department.

The official said that it will definitely be investigated, and Chenhan will give us all an explanation, this kind of person should be punished very seriously, and they are all treasures of our country, this is the cultural relics of our country, I think that's it.

The official response is that they have hired a specialized trademark office that will handle these matters for them. Merchants maliciously preemptively register trademarks and want to be opportunistic, which is really too bad for Qingting.

The official said that such behavior is also very bad, and said that it has raised objections and will defend its rights in the right way.

Sanxingdui's trademark was preemptively registered, most of the reasons are because of the commercial interests behind it, but there are also some people who value the cultural soft power behind Sanxingdui. <>

Recently, due to the discovery of a large number of gold artifacts and other unearthed cultural relics in Sanxingdui, the popularity is very high, and many businessmen have taken a fancy to the commercial value of its Sanxingdui culture, so the Sanxingdui trademark has been preemptively registered. <>

But there are also people who fancy the cultural soft power behind Sanxingdui culture.

I think the main manifestation of cultural soft power is to be recognized and accepted by people in more countries and nationalities, which not only shows that your culture is attractive, infectious and cohesive, but also shows that the values and ideologies attached to this culture have universal value significance.

A prominent feature of this kind of cultural soft power is that it is established on the basis of the original cultural accumulation and cultural order, which means that this culture must be national, not "foreign". Historical nihilism could not have created such a culture. <>

The main manifestation of this cultural soft power is through engagement and integration, rather than as a tool for culture warfare and cultural invasion. From the perspective of modern civilization, cultural appeal and cultural colonization are two things with clear boundaries.

In the era of globalization, cultural competition is fierce, and no culture is always ahead. This kind of competition of cultural soft power is prominently manifested in the national, people's and justice of culture, and the more prominent the "three natures", the stronger the appeal and the greater the influence.

The culture that lacks the least soft power is the kind of culture that combines the dregs of the nation with the inferior culture of foreign countries. In fact, this culture is the fruit of colonial culture, and it will never be competitive and contagious. <>

Whether you are rising or reviving, one of the things you have to do is cultural preparation, that is, to have what you call cultural soft power. Internally unite the people, infect others externally, and form cultural influence and spiritual appeal. The cultural preparation of this soft power is an important and indispensable prerequisite for revival.