If Xiaomi enters the air conditioning industry and cooperates with Midea, how should Gree respond?

Leibusi talks about Gree's cooperation from Dong Pearl. So, Leibusi Gree's chief designer dug and bought 50 new Gree products, by removing them from the inside out. Then Leibusi was sent to the United States.

A square wave, ah, boss, the enemy of my enemy is my friend, then one day will go to leibusi, the two laughed, drunk and hazy, unanimously decided to defeat the cooperation of Gree. In the following month, Fang Bo was headquartered in the United States and prepared a dedicated office for Leibusi, refrigerator prepared for Leibusi Love Drink, and put business executives on how to do it Leibusi Beautiful Secret Air Conditioning Business.

Let every leibusi demonstrate technicians to Midea's new technology. One day, Leibusi suddenly said that he was saying goodbye to Fang. The old man asked in surprise

Old Lei, don't you want to make air conditioners? "Leibusi told him about the recent application of air conditioning for a private convoy, he didn't have air conditioning, looked at it. Fang Bo once waved goodbye to Leibusi and separated, and did not forget.

Day after day, Fang Bo Leibusi received a new meeting invitation. Although it was new, the invitation did not say. In the surprise, Fang can't sigh anymore, it's still Lao Lei is a friend enough, don't forget me.

Waiting, on the day of the meeting, Fang Bo came to the venue early, but he didn't expect the head of the bamboo to die. Jealousy makes the enemy jealous. But this is the big man in the industry, and this attitude is not good.

He had to ask Dong Zhu: "Old Dong, why are you here, Xiao Lei, are you also a friend?"

Xiaomi's entry into the air conditioning industry has two aspects, the first is that he has a close long-term cooperative relationship with Changhong Air Conditioner, a subsidiary of Meiling, and has industrial support and experience support in the design and production of air conditioners. The second aspect is that his cooperation with Meiling Company will not cause competition in the same industry. Such a partnership would not harm the interests of both parties, and at the same time maximize the interests of both sides.

One is mainly produced in mobile phones, and the other is mainly produced in air conditioners, and the two regions will not collide. This time, Xiaomi's entry into the air conditioning industry is also to broaden its business scope. Xiaomi's entry into the air conditioning industry is equivalent to TechnoAlpin's entry into the production of spicy strips.

At the same time, Xiaomi's entry into the air conditioning industry is also related to the direction of its own smart home appliances, when a mobile phone can complete all the control functions, its convenience will be amplified. When you are at home and outside, you can control the electrical appliances at home, similar to rice cooker cooking, turning on the air conditioner, and turning on the TV are very convenient for the life of the family, and you may feel that the winning chance is relatively large. <>

However, as far as the current air conditioning sales products are concerned, the technical means of Gree and Midea air conditioners are very high. The technical barriers in the field of air conditioning will be much higher, on the one hand, because Gree and Midea have a high status and reputation in the scope of public use. On the other hand, Gree and Midea's years of technological research and investment will not be so easily overtaken by Xiaomi's halfway home.

And air conditioning has seasonality, there will be off-season and peak season, generally in summer and winter air conditioning sales will be relatively high, but mobile phones regardless of season, as long as the reputation of the business will only make money. <>

At the same time, the most important thing is that Xiaomi has been serving mobile phone users, and the after-sales service will be very different from the after-sales service of air conditioners, and all aspects are different from beginning to end. And the cost of after-sales service will vary greatly, including door-to-door installation and so on. Whether it is a new brand or an old brand, it has its own advantages and good places in certain technical research, but technical barriers have always been a high wall blocking development.

Most of the reasons why Gree air conditioner has been able to go so far is because of its quality and reputation and after-sales service, if Xiaomi wants to go further in the case of breaking through technical barriers, it must be after-sales service.

The reason why Xiaomi wants to enter the air conditioning industry is mainly because the air conditioning market has a lot of room for development, there is money to be made, and Xiaomi's main focus is smart home, so the air conditioning industry must also develop. In fact, the first orange base of air conditioning technology is not high, mainly the core compressor, it is rare that the market has been occupied by old enterprises, the market is very stable, and it is difficult for new brands to join in.

Why did Xiaomi enter the air conditioning industry?

Xiaomi's entry into the field of air conditioning is part of its ecosystem, namely "Smart Home Pants and Good Living" and "Internet of Everything". Xiaomi entered the air conditioning industry because of the demand for smart homes, and all smart home-related products will be related to Xiaomi in the future. Xiaomi's smart home is already very perfect, Xiaomi TV, Xiaomi washing machine, and other home appliances are all necessities for Xiaomi company.

Otherwise, what else does Xiaomi do with smart home, it's a big plan. The traditional home appliance industry, such as air conditioning, may be difficult for newly established companies, but it is an exception for Xiaomi.

In our impression, Xiaomi has always been cost-effective, Chinese consumers, pay attention to cost-effective, plus a large company like Xiaomi, the quality of the product is absolutely guaranteed. Xiaomi has a high-tech core technical team. This is the foundation for their future entry into the air conditioning industry, and it is also the driving force for their future development.

Xiaomi's strong financial resources have laid the foundation for entering the research and development of new technologies in the air conditioning industry.

How high are the technical barriers in the air conditioning industry?

The level of technical barriers is similar to the technical development of mobile phones, all for energy saving and better operation. The technical content required for the functional application of each part of the Xiaomi mobile phone is higher than that of the application technology of each part of the air conditioner. Xiaomi's mobile phones are already available, and air conditioners can also be developed.

The main reason is that the air conditioning market is too stable, and most consumers will still choose old air conditioners, such as Gree Mei, there are too many consumer groups of these old brands, and most people will not buy a new brand, mainly because they don't trust, which is a barrier to the air conditioning industry.

It can be seen from this that it is also a matter of time before Xiaomi enters the air conditioning industry, because the development of smart home has opened up the air conditioning market for Xiaomi, and Xiaomi pays attention to cost performance.

The reason why Xiaomi wants to enter the air-conditioning industry is to effectively expand Zhenghuda's own popularity, but also to effectively stretch its skeleton, and to increase its own economic benefits; The technical barriers in this industry are very high, because Xiaomi is a team with a strong technical core.

Because Xiaomi wants to expand its business area to a larger extent; The technological bastions of this industry are very high.

Because the air conditioning industry is particularly profitable. The barriers are so high that people who are not professionals do not understand it.

<> for Xiaomi, the layout of its air conditioning still lies in the strategic layout of smart home, with mobile phones as the center, to do the ecological closed loop of smart home, on the other hand, Xiaomi wants to complete the ideal of making a technological hardware version of Muji.

But obviously,Xiaomi does not have many advantages,After all,People use air conditioning products,Look at the quality and quality,Rather than whether you can turn on the air conditioner with a mobile phone app,Moreover, using a mobile phone to control air conditioning is not a manifestation of smart home,It's more of a marketing gimmick without technical content。

Xiaomi's entry into the air conditioning industry is considered by many to have a huge impact on the industry pattern. The reason is,After Xiaomi entered the color TV、Air purifier and other products,It has really had a big impact on the industry pattern,And even changed the trend of some industry patterns。 Therefore, it is thought that it will also have an impact on the pattern of the air conditioning industry.

In fact, Xiaomi's entry into the field of air conditioning will not have much impact on the industry pattern. After all, the air-conditioning industry is different from other industries, on the one hand, the air-conditioning industry is obviously seasonal, and it is difficult to impact the market by means of the Internet when the peak season is highlighted; On the other hand, the characteristics of air conditioning sales of semi-finished products, the bottleneck of installation services can be broken in the short term, which hinders the rapid rise of new brands by virtue of marketing. These two aspects constitute the biggest obstacle for Xiaomi to adapt to the air conditioning industry.

Among the above two constraints, seasonality is a natural characteristic, although the seasonality of air conditioning has weakened, but this inherent seasonality is difficult to completely disappear. Seasonal factors, whether large or small, or new and old brands, are the same, and it is impossible to show seasonal differences between different brands.

Therefore, if Xiaomi wants to make a breakthrough in the field of air conditioning, it will inevitably start from the point of after-sales service. After all, service is the slogan that Internet companies shout the most, giving a huge connotation to service, and it is a long-tail service to achieve value-added. Among them, the long-tail service is the most fundamental difference between traditional enterprise services.

Xiaomi is not satisfied with the status quo of making mobile phones, the mobile phone market is saturated, there must be a breakthrough, air conditioning is the best choice, this is a competition between the two industries. We all know Gree's air conditioner and Xiaomi's mobile phone, they belong to two different industries, that is, the home appliance industry and the communication industry, why was Dong Mingzhu able to make such a big bet at that time? It can also be seen that she is very confident in the home appliance industry, after all, her company has existed and developed for so long, at that time, Lei Jun's company just had achievements, not enough to compete with Gree, the gambling period has arrived, the result is just as Dong Mingzhu thought that Xiaomi lost, although it lost, but it still made progress, and defeated Gree one step further.

Because as a home appliance company, if you enter the air conditioning industry, you can develop all home appliances, so that you can better integrate into people's daily life and improve your overall profits, so he will choose to enter the air conditioning industry.

Xiaomi is now doing the ecological chain of smart home, then, all smart homes, it has to be involved.

Now Xiaomi has not been involved in the air conditioning industry, so he wants to start entering the air conditioning industry, to manufacture Xiaomi air conditioners, and to form an overall Xiaomi smart home ecological chain.

Therefore, Xiaomi's entry into the air conditioning industry is actually the layout and improvement of its own smart home, it is a long-term plan, and it is a goal that must be completed.

At present, the domestic air conditioning industry is not saturated, the market demand is very large, and Xiaomi has its own design concept, design style, and Xiaomi's products are very cost-effective. After being put on the market, it will occupy a certain market share, which is also a new profit growth point, so Xiaomi will enter the air conditioning industry.

Xiaomi wants to build a smart home, so air conditioners are very profitable as the main force of household appliances, and Xiaomi will certainly enter the air conditioning industry. And he is also familiar with the manufacture of household appliances. So the probability of success is high.

Because the air conditioning industry is also a piece of cake, everyone wants to taste a piece. The main reason for Xiaomi's entry into the air conditioning industry is this, and Xiaomi's own development is too limited, and enterprises must develop new businesses to develop, and the air conditioning industry is also a way. For air conditioning, in my personal opinion, the only pain point is the cost performance, air conditioning is really too expensive, and it is more expensive year by year.

Of course, the average annual income of one million people doesn't care, but for ordinary people, air conditioning is really getting more and more expensive. The Gree of this specification is basically three or four thousand. In addition to **, the traditional air conditioner + Xiaomi air conditioner companion does not have any unsatisfying needs.

As long as it's appropriate, I'll see it. The first wave first pushed the 1999 Xiaomi air conditioner, and the second wave pushed the 999 Redmi air conditioner, which can be a big killer. Of course, if Xiaomi air conditioner can't do it, it will be meaningless.

Electronic products are interoperable, so it is normal for Xiaomi to enter the air conditioning industry, and after entering the air conditioning industry, Xiaomi can have more careers, all-round, and all-round development. It will make Xiaomi's career bigger and bigger.

If Xiaomi enters the air conditioner, it was originally to make money, because Xiaomi has already entered the home appliance market, since it has entered the home appliance market, then it must be all the electrical appliances into it!

I'll come: Xiaomi into the air conditioning industry is because the air conditioning industry is better, with the continuous improvement of life, it is a good choice for air conditioning, people's lives are good, the natural demand for air conditioning is high, Xiaomi for its own brand advantage to develop the air conditioning industry, is also a wise choice. Done, thank you for your question, hope, thank you!

Xiaomi's entry into the air conditioning industry is to expand its business scope and achieve multi-faceted flowering and large-scale results.

In addition, do you want to compete with Sister Dong to show your strength? It is possible that this was a consideration for him.

The most important thing is that the market for air conditioning is very huge, and which of the various enterprises does not need air conditioning? It should be said that its application prospects are no less than that of mobile phones, and it is precisely in view of this that Xiaomi has entered the air conditioning industry.

Xiaomi is not a mobile phone manufacturer alone,Recently transparent TV,It's good that people don't sell it,In short, some home appliance industries are a direction he is aiming at。