What is the basic process of agency operation?

Wumei was an expert in operation in the 10th century.

As we all know, WeChat marketing is famous for its low cost and low threshold, but there are still many companies that do not know how to do WeChat marketing themselves, but ask WeChat to help the operating company. Why can the operating company do a good job in WeChat marketing? WeChat marketing is introduced because it has a certain strategic plan and process, and the basic steps are:

1.Clarify the goals of WeChat marketing. To formulate a WeChat marketing strategy, first of all, it is necessary to clarify what the goal of WeChat marketing is, whether to use WeChat's point-to-point function to implement customer relationship management, or to use WeChat's word-of-mouth marketing for brand communication, or to use WeChat's convenience and speed for staff training, product dynamics and information transmission, etc.

2.Locate WeCom***. After clarifying the goal of WeCom marketing, it is necessary to position the company's WeChat according to the goal, which is the public platform of the enterprise, and the positioning of the platform will affect the future user's awareness of the brand.

Positioning also includes the selection of the target group, involving the gender, age, region, consumption habits, and living habits of the target group.

3.Advance research. For the target group, it is necessary to have a detailed understanding of it in order to carry out targeted marketing.

Understanding the needs of the target group can be divided into: in terms of content, what type of content is preferred, such as humanities, technology, food, tourism, entertainment, etc.; In terms of time, when exactly it will be received or viewed; In terms of the type of activity, it is like ** activities or solicitation activities, etc.; In form, is it **form or **form. After doing a good job of research, according to the research data, formulate the marketing trend points, that is, which type of users they belong to, what type of activity form to choose, and decide the time and method of pushing.

4.Delineate marketing operation nodes. Once you have a clear goal, a clear positioning, and an understanding of the user's tendencies, break down the overall goal and delineate a small-stage operational goal.

In addition, it is necessary to consider multiple dimensions such as the season at a certain stage, key events, and key anniversaries of the enterprise, and strive to make an outbreak effect at the node of a specific season.

5.Formulate specific marketing operation plans. After the nodes are delineated, it is necessary to carry out targeted content and activity planning.

6.Implementation oversight is in place. After the specific operation plan is formulated, an executive team and supervision system are established to ensure that the implementation is in place.

6.Evaluation of effectiveness. For phased marketing, evaluate the effect and give feedback, and adjust and improve the specific strategy according to the effect of marketing.

Many people open a ** store and don't know how to do it, how to operate, so there will be two options next: first, do it yourself, go to a training institution, or go to the Internet to find information to study by yourself, or slowly explore through the courses of ** university;

Expose several operating ** companies, everyone should pay attention!

1. Hebei Hecheng Science and Technology Network ****, legal person: Wei Yameng, deceived 2980 yuan, indiscriminately advertised and did not brush orders, did not drive for 45 days to ensure a turnover of 6000 yuan, and only issued 5 orders in two months, and finally found him to lose money, but he could not find a figure. Nothing!

2. Yiruo e-commerce, false propaganda of 0 service fee actually collected 1,000 yuan, three months without a single order, customer service ignores people, and the sales staff do not know where to go after receiving the money;

Please be careful, don't be deceived!

Proxy operations typically include the following main processes:

1.Demand communication and understanding: Conduct preliminary communication with the enterprise on behalf of the operation team to understand the needs, goals and expectations of the enterprise. Together, the two parties define the scope, timing and objectives of the cooperation.

2.Data analysis and current situation assessment: Conduct data analysis on behalf of the operation team to evaluate the current operation status and existing problems. They may analyze product data, market trends, competition, and more to inform operational strategies.

3.Operational strategy planning: Based on the requirements and data analysis results, formulate operational strategies and implementation plans on behalf of the operation team. They will take into account the target market, target customers, product positioning and other factors, and formulate corresponding promotion and operation plans for Sanshi.

4.Execute the operation plan: Start the operation plan on behalf of the operation team, and perform specific operations according to the strategy and plan. This may include product listings, adjustments, advertising, social marketing, content creation, customer service, and more.

5.Data analysis and optimization: Regularly analyze the operation data on behalf of the operation team to evaluate the operation effect and sales. Based on the results of data analysis, they will make optimization adjustments, such as adjusting promotion channels, improving the interface, optimizing product descriptions, etc.

6.Monitoring and reporting: The operations team monitors the effectiveness and trends of operational activities and provides regular operational reports to the business. Reports may include key metrics, promotion effectiveness, sales, user feedback, and more to help businesses understand how well they're operating.

7.Communication and collaboration: Maintain close communication and collaboration with the enterprise on behalf of the operation team, and solve problems and feedback in a timely manner. They may have meetings or remote meetings with the business to discuss operational strategies, problem solving, and optimization recommendations, among other things.

8.Ongoing support and adjustment: Establish a long-term cooperative limb partnership with the enterprise on behalf of the operation team to provide ongoing support and services. They adapt to market changes and business needs to continuously optimize operational performance.

Different generation operation teams or companies may have different processes and methods, and the specific process will be customized according to the needs of the enterprise and the characteristics of the industry. When selecting an agency operation team, it is advisable to communicate with them in detail to understand their workflow and service content to ensure that they can provide you with comprehensive agency operation support.

1. Field trips:

When operating services on behalf of others, many people will judge whether they can cooperate through communication or on-site visits. The on-site visit can help the business understand the development of the operating company and the ability of the team, create a good communication between the two parties, and better confide in the desired solution.

2. Demand negotiation:

The two sides talked and learned more about the products of the store. After the two sides meet, they can not only let the operating company have a clear understanding of the product, but also analyze the future planning of the product.

3. Analyze the store:

After the two parties talk, they can make a plan for the operation of the store based on the understanding of the product and the analysis of the information. After analyzing the product, the two parties can operate according to the product, and the communication between the two sides can even give different opinions, which is easy to show the effect that the merchant wants.

4. Sign the contract

After the two parties reach an operation plan, they can determine the first and sign the contract. When signing a contract, the merchant must be optimistic about the content of the contract, so that there are unfavorable terms for themselves.

5. Operation docking:

After the two parties sign the contract, they can carry out the work related to the handover of the store. In terms of operation handover, the merchant must do a full range of related work, so that the agent operator can comprehensively help the merchant complete the handover task when handing over the work.

6. Operation store:

After the handover is completed, the rest will be handed over to the agency operation team to officially operate the store.

During this period, merchants must keep in mind that in the first-class operation service, do not do hands-off shopkeeper training, thinking that after the handover of the store, they don't have to care, especially for newcomers, it is not easy to open a **, we must track the store data and store dynamics at any time, so as to grow together with the store, and be able to reasonably plan out the future planning of the store.

The specific operation method of agency operation can vary from one agency operation team or company to another, but it usually includes the following main steps and methods:

1.Goal and strategy formulation: The operation team instructs Sakura Club to cooperate with the enterprise to understand the goals and needs of the enterprise and formulate the corresponding operation strategy. They may analyze factors such as market conditions, competitors, target customers, etc., to provide a basis for developing an effective operational strategy.

2.Management: The operation team will be responsible for handling the daily management of the company, including product listing, adjustment, inventory management, order processing, logistics tracking, etc. They will ensure that the best is up and running, and that any problems that arise are resolved in a timely manner.

3.Marketing promotion: The operation team will develop and implement various marketing promotion activities to increase the quality and attract potential customers.

4.Data analysis and optimization: The operation team will conduct regular data analysis to evaluate the operational effect and sales of the company. Based on the results of data analysis, they will optimize product promotion, adjust advertising strategies, improve user experience, etc., to improve the performance of **.

5.Customer service and after-sales: The operation team will be responsible for handling customer inquiries, complaints and after-sales problems, and providing high-quality customer service. They maintain good communication with customers and solve problems in a timely manner, improving customer satisfaction and repeat purchase rates.

6.Data reporting and communication: The agency operation team will provide detailed data reports to enterprises on a regular basis, summarizing marketing effectiveness, sales data and operations. They communicate with the business, share reports and recommendations, and adjust and improve operational strategies in a timely manner.

7.Cooperation and feedback loop: Establish a good cooperative relationship with the enterprise on behalf of the operation team, communicate closely and receive feedback from the enterprise. They will make adjustments and improvements based on the needs and feedback of the business to continuously optimize the operation results.

It should be noted that agency operation is a cooperation model, and the agency operation team will carry out customized operation plans according to the specific situation and needs of the enterprise. When choosing an agency operation team, it is recommended to communicate with them in detail to understand their working methods and service content, and ensure that they can provide you with agency operation services that meet your needs.

It is to entrust operation and management. This mode of operation is a better mode for cost saving and management, making plans, market research, establishing, optimizing, and promoting wisdom and pure rolling, and later maintenance and protection.

Charged quarterly, generally on a monthly basis;

First make a plan, then negotiate the cost balance, start the agency operation after the agreement is reached, and then consider whether to continue to cooperate after a month, depending on the effect.

It is to entrust operation and management. This mode of operation is a better mode for cost saving and management, planning, market research, establishment, optimization, promotion, and later maintenance.

Charged quarterly, generally on a monthly basis;

First make a plan, then negotiate the cost, start the agency operation after the agreement is reached, and then consider whether to continue to cooperate after a month, depending on the effect.

I recommend Foshan Gao Changsheng Network Company.

Whether it is strength, experience or cost performance, Duan Lang is one of the best in the whole industry in Guangzhou-Foshan area.