What is the meaning and function of marketing communication? What are the means of marketing communi

Hello dear, glad to answer for you, the answer is: Hello dear, advantages; The cost of phone bills is controllable. One of the most important aspects of call center costs is the expense.

Call Center Performance KPIs are wide-based, and one of the indicators is: average call duration. Managers can calculate the corresponding cost of calling through this indicator and the total number of outgoing calls.

Traditional marketing companies can't do this, and they are slightly inferior in effectively controlling the cost of phone bills. Shortcoming; There will be a lot of body language involved in the negotiation, and every subtle action will reflect the psychological state of the other party at the moment, and the negotiator can judge or modify the negotiation strategy of the opponent and the other party by observing the words and colors, so as to establish a relative advantage in the negotiation.

"Marketing Communications". But the word "communication" is more intimate and humane. You can't give a label this way, but it works. It's communication, it's two-way, it's interactive, it can send information, it can connect emotions, and it can help build relationships.

1;It's through communication that customers know about your brand. What kind of store do you want to make, what are you willing to do for customers, if you don't say, how will customers know.

Winning a steady stream of loyal customers depends on building lasting relationships with them. Without daily communication, interaction, where does a lasting relationship come from?

Communication with customers" should be valued as one of the core strategies of professional bookstore marketing.

2;At the same time of information notification, the interaction with customers is aimed at delivering information and promoting sales, and the ultimate goal is to establish a relationship with consumers and obtain stable and loyal customers.

He has a wealth of communication content and a comprehensive and in-depth understanding of a professional bookstore and the services and products he offers. Make use of all possible avenues of communication throughout every transactional and non-transactional contact. Keep the communication going.

Communicate with customers in a human way.

1. Brand strategy;

2. Whether the target customer group is selected correctly or not;

3. Advertising strategy;

4. Sales organization effect;

5. Selection of communication interface (**, physical scene, communication tools, network, etc.);

6. The personality and knowledge level of the participants in the communication;

7. Communication system.

The most basic communication between people is communication, and how to communicate with others, how to communicate with people with different personalities and statuses, and how to make others willing to communicate with you is a deep science.

Many times, whether in the mall or in any other setting, communication with people is unavoidable. So how do you communicate effectively with others? Here's how to share your communication skills:

1. Ten types of people.

1. Silent people: There is a sentence that is a thousand words.

2. Praise Xuanyao's people no less than 10 times, and listen to what he likes about Xuanhui, don't interrupt him to take advantage of the situation.

3. To annoying people: neither humble nor arrogant, affirm his merits, and prescribe the right medicine.

4. For indecisive people: use more affirmative language, make up your mind for him, guide him to make judgments, and consider from the other party's standpoint.

5. To knowledgeable people: listen sincerely, praise, don't give up, and finally guide.

6. To the bargaining person: to compromise verbally and satisfy the psychology.

7. For slow Chinese-style people: match his pace and guide according to the situation.

8. For people who are anxious: speak concisely, clearly, clearly and accurately, without mud and water, and a few words to the point.

10. For suspicious people: identify with him first (I originally felt the same way as you, your idea was indeed right, but -)).

2. Communication. 1. Understand each other's temper and habits, and promote interpersonal differences.

2. 5% of communication depends on language, and 95% relies on body language (clothing, tone, tone, mouth shape, standing posture, sitting consultation).

3. Effective communication

Start with praise (see who says what, see the wind steering, establish a personal image).

Do as the Romans do. Expand your belief with the other person (use humorous language and afterwords to arouse the other person's interest).

3. Praise: (grasp the scale).

1. Praise the qualities that people have.

From the heart, accurate insight into the mind.

What you crave, what you taboo, find the shining point.

2. Praise should vary from person to person:

Leaders praise their subordinates: (based on facts).

a. Impartiality. b. Put down the shelf.

c. Bow (with your own eyes, with your own eyes, with your own eyes, with your own eyes); Heng (to understand the results of subordinates); Knowing (you know it all by heart).

Fourth, sales. 1. Promote your own personality and charm.

2. The image of the ideal artist: the brain of a scholar, the heart of an artist, the feet of a laborer, and the hand of a technician.

3. Promote the qualities of artists:

Understand that there is no marketing and no development of the company;

Learn to praise others:

a. Praising others is to help you succeed.

b. The secret of sales is to study human nature, study and understand people's needs, and I found that the desire for praise is the deepest and most enduring need of human beings - Yuan Yiping, the world's sales master.

c. Complimenting your customers is more important than complimenting your products - Bao Luoqi.

Improve the presentation level of your speech.

Starting a business, marketing planning requires extreme communication, otherwise your business will not improve.

Be able to correctly distinguish between features, advantages, and benefits, and focus on the customer's point of interest to describe the product to be marketed.