Why can t buy, buy, buy stop? What exactly is the brain thinking when it spends impulsively?

When the brain is in energy-saving mode when impulsive consumption is refusing to think, people will have impulses, so they will "buy, buy, buy" and can't stop at all.

Nowadays, many people have a crazy shopping craving, and there are often impulse purchases. Especially shopping online.

At the moment of rapid development, people can't control their hands, now shopping is no longer a woman's patent, many men have also begun to join the ranks of impulse consumption, always buy can not stop, it is said that when impulse consumption, the human brain is in energy-saving mode, nothing works, refuse all thinking, then human beings will have impulses, will shop under the impulse, so there will be buying, buying, buying and buying, there is no stopping at all.

The probability of impulse consumption between men and women is almost the same, in the past, women liked to go shopping and impulse consumption had more opportunities than men, but now it is an era of developed online shopping, and shopping can be completed without shopping at all, so impulse shopping is not limited to women, men have also joined the ranks of impulse shopping, and there is a feeling that buying and buying cannot stop. It is said that when people can't stop buying, buying, buying, buy

Resources have been depleted, and the brain has lost the ability to think.

After the brain enters the energy-saving mode, it is more inclined to direct commands and absolute information confirmation, it will release a signal to humans to buy and buy, and people will buy non-stop under the control of the brain. Nowadays, many network anchors will use a particularly fast speed to continuously introduce their products when bringing goods, they are using human beings, and this characteristic of the brain needs to output a large amount of information in a particularly short period of time, so that the consumer's brain enters a state of fatigue, so that he loses his original resistance in the signal, which will make him have the urge to buy.

Every time the shopping festival comes, the merchants will hype up the introduction of various publicity means, to stimulate people's desire to shop, but most consumers in order to get a discount will suppress their desire to buy and demand, need to wait until the shopping festival really arrives before buying, to the shopping festival, when the real beginning, merchants will use a variety of means such as price reduction gifts, so that the consumption of consumer depression has been disintegrated, they will have a strong desire to shop, there will be an impulse to buy, buy, buy.

The upcoming double 11, presumably many people have to chop their hands again, buying, buying, buying impulsive consumption is always full of people's brains, especially when we are watching the live broadcast, the anchor countdown 321, in this atmosphere, presumably many people will chop their hands to buy, although there are some goods that they do not have any use in life, but under the scramble to buy, they will also compete with others to buy, when impulsive consumption, the brain will tell themselves to buy without thinking, if you don't buy, you will miss it, If you don't buy, you will lose, and it is this kind of thinking that makes many people always unable to stop when buying goods.

The idea of taking advantage is at work.

I believe that many people in the purchase of goods, are hoping that they can buy the most valuable goods with the least money, the seller will take advantage of the consumer's psychology, when selling the goods to increase the price, and then will tell the consumer that their own ** has dropped again and again, when consumers look at the original ** expensive items, again and again the price has been reduced, presumably everyone has only one idea in their hearts, that is, to buy quickly, undoubtedly this has formed impulsive consumption.

I'm afraid that I won't be able to meet good things in the future.

Many merchants will tell consumers when selling this kind of goods, miss this wave and wait for many years, in addition to the best deal, merchants will also transition to render goods, always let consumers have a feeling that if they don't buy this product, they may not be able to buy the same quality goods in the future, and there is no doubt that this idea has become a member of the chopping hand.

**Cheap.

The same goods are different, presumably everyone will choose the lowest start, under this idea, merchants will launch those goods that have dropped again and again, these goods are compared with other goods of the same quality and quantity, consumers will find that the purchase of this item is indeed very cost-effective, cheap, and ***, presumably everyone will chop their hands.

Because sometimes it's really cost-effective. The brain has been blinded by the joy of buying something. Sometimes a lot of things are really much cheaper than usual, so even though they don't just need them, they always buy them.

At this point, the brain is completely immersed in the joy of shopping, and there are no other thoughts.

It may be because in the process of buying will make us feel very happy, and this happy mood will affect our consumption mode, when impulsive consumption, the brain may remain in a happy state, not thinking too much at all.

They are basically thinking in their brains, I like these things very much, I have to buy them, and they will definitely have a great use in the future.

There are a lot of impulsive consumption, for example, there is a coat that I bought for almost a thousand, and I didn't wear it when I bought it, because I am a Cantonese person, and I don't have to wear this all year round in the weather in Guangdong, but I bought it as soon as my brain was hot, and then I put it in the closet!

The most impulsive time is to buy a mobile phone, originally my mobile phone because of the water, but there is no money on me, I thought about paying my salary and then buying it, but the mobile phone is still often used, and then I find a friend to pay first, I also chose to buy a better one, in fact, this was beyond my budget at the time, and I still owe money later.

In fact, I have a lot of times when I consume the same thing and buy it as soon as my brain is hot, most of them are bought useless or not used much, and some of the consumption is beyond their own ability, and their income level is not balanced.

If the consumption is worth it, it's okay for me to be more expensive, for example, I buy a thermos cup for four or five hundred yuan is quite expensive for me, but I like it very much, and I have used it for two years, I will feel that it is worth it and is not impulsive, because I like it and it is practical.

Constant "buying, buying", may be because of a thirst for satisfaction, buying favorite items can make self get a sense of satisfaction, such a sense of satisfaction can also bring self-confidence, when people encounter failure, difficulties, you can use the purchase to restore their confidence. There are also impulsive consumption is affected by the environment, if the people around you are consuming, then you are also likely to consume blindly, this may be a phenomenon of following the trend, following the trend of consumption, impulsive purchase behavior, when the incident does not feel that there is any problem, often regret their own purchase. ‍‍

When you see the word shopping, you will imagine the sense of accomplishment of buying them home, that is to say, your brain subconsciously thinks that you will get items if you continue to look at shopping, and you will regard the items you get as prizes, so a brain circuit mechanism of self-reward is generated in your brain. ‍‍

The inability to control their desire to buy is often reflected in many people, especially women, we can often find that many women will be loyal to buy and buy, in fact, this is also caused by a psychological factor. Shopping is a more venting thing, for example, some people like to go shopping and sweep goods when they are in a bad mood, in order to express their emotions, such as some negative emotional problems. ‍‍

Non-stop buying, ** in the psychology of being loyal to enjoyment, in order to enjoy a better material life, so it will keep "buying, buying", which is also the pressure of life and so on.

Generally speaking, their attention is on buying, buying, buying, in fact, there are no friends or close lovers to share happiness, it is a relatively lonely happiness, but also a relatively short-term happiness, after the purchase can last for a short time, it seems that after the act of buying, the feeling of happiness is almost gone, and soon the heart is their own entanglement and pain.

People's desire to buy is endless, it only grows indefinitely, and when you are satisfied, you will become addicted to other things, so you can never be satisfied.