How to do a good job in the live broadcast of agricultural information to attract more people to pay

The webcast makes the sales of special agricultural products more diversified, which not only meets the diverse needs of discerning consumers and different groups, but also improves the popularity of special agricultural products and the efficiency of circulation, killing two birds with one stone.

If you want to do a good job in the live broadcast of agricultural information, the first thing is to get strong support from the first, and then to vigorously promote agriculture and people understand agriculture.

To broadcast some fresh content that can attract netizens, innovate the form of live broadcast, and broadcast some uncommon crops.

You still have to make your own characteristics, no matter what kind of live broadcast, only if you have certain characteristics, can you attract people's attention.

The network is indispensable, you can use the network to disseminate, increase publicity, everything starts with the truth, the second popular science, so that people can understand and understand. ​​

Make the live broadcast of agricultural information a little more interesting, and then the host looks good can also attract everyone to watch. Then invite some celebrities or something to go over and attract their fans.

First of all, it is necessary to pay attention to the people in the city. For example, they only know what the agricultural products look like, but they don't know what the agricultural products look like in the field, how they manage them, and how they grow them. This kind of communication can arouse everyone's interest.

Find the right platform. It's definitely not okay to go to the Internet celebrity joke funny platform. Of course, it is to find the right channel to do live broadcasts

First of all, you have to pay a lot of attention to this aspect of agriculture, and secondly, you have to have some knowledge of agriculture, basically the problem can be solved.

Now that everyone is paying more and more attention to health, the requirements for vegetables are also higher, if you can use the live broadcast platform to let people know about the healthy vegetable production process, so as to win people's trust, the opportunity is still good, but we must remember to grow conscientious vegetables and be a conscientious anchor.

Under the boom of online live broadcasting, how can agricultural e-commerce become "hot"?

In the past two years, the competition in the agricultural market has intensified, so that the focus of enterprise marketing has shifted to focus on terminals and channels. The sudden epidemic has disrupted the agricultural materials industry and the preset marketing strategy and marketing model of enterprises. Since 2019, the increasingly fierce conference marketing has been limited due to the impact of the epidemic, and intensive conference marketing has come to an end for the time being.

Enterprises have turned to online live broadcast platforms to accelerate the stirring of the market in the form of self-improvement and enhance market activity. Under the tide of online live broadcasting, agricultural e-commerce is applauding, and its development may usher in new opportunities. Can the live broadcast of e-commerce in the agricultural materials industry be "hot"?

How do you warm it up?

Industry B2B transactions are going online. The transaction process of agricultural products is generally from manufacturers to merchants, and then to retailers, which is the B2B model of the agricultural materials industry, and the online B2B model is an inevitable trend. For example, some manufacturers now carry out online order meetings, and manufacturers release sales policies for dealers in specific regions through live broadcasts, and this kind of online ordering will be more efficient.

The manufacturer can give a certain amount of credit to downstream customers according to the past transaction data, and these customers can place orders at will within the scope of the credit, and then they can deliver the goods. Digitalization includes the unification of information flow, logistics, capital flow and business flow, so the current agricultural e-commerce is not only an e-commerce for selling goods, it is actually an online transaction.

Good content + sustainability + promotion. Live broadcast can not be empty, there is no viewability, to content is king, it can be technology teaching, marketing explanation, can also be brand communication and product promotion, etc., without good content, there is no capital for drainage, and valuable content delivery can attract more fans to stay. Of course, there should also be sustainability in content planning, active expansion of the group in promotion, valuable and continuous online live broadcast, plus promotion, which are difficult for others to copy, and it is easy to bring great influence to enterprises.

Under the boom of online live broadcasting, the live broadcast of agricultural materials e-commerce is not only a platform for buying and selling agricultural materials, but also a combination of online and offline to improve the efficiency of agrochemical services. How to do a good job in live broadcast of agricultural enterprises, choosing the right platform is the key!