6 1 What are the characteristics of the brand operation system course

Yes, after listening to it, I realized that I still lack a lot.

There are three core issues in acquiring new users, and once you figure it out, you understand how to pull new users to your product or platform. First: Who are the users and what are the needs?

Who are your users and what kind of people are your core users? What is the real need of your product to meet the user? Asking a little deeper, is this requirement a requirement that users really need to be satisfied?

Or is it an imaginary need for the sake of developing a product? Second: Where are the users?

Knowing where the users are is is to find the right promotion channels, and the place where the core target users often haunt is the place where you want to do to attract new users, of course, this must be where those high-quality users are. Now the common channels ***, Toutiao, Douyin, Weibo. Based on different businesses and industries, there are also channels where core users are located in forums, Douban, Zhihu, etc., so you should find channels according to the attributes and user needs of your core users.

Third: What do users like to watch? The content that users like to watch is the content we produce to promote and promote.

The content that users like to see must be made based on the needs of users, what pain points the user inspires what kind of needs, in order to meet the needs of users, solve his pain points, and produce content, this content may be an article, an activity, a community, a training camp, etc., open your mind, don't be limited to the framework of "content = article". Of course, before figuring out the three core issues, brand positioning, product positioning, and product functional selling points are also issues that must be clarified. Not only to attract new users, but also to brand positioning, product positioning, and product function selling points are the basic points that operators must be clear about before any operation is launched.

6+1 means that this set of courses covers 7 major content sections, 21 knowledge points, and 7 on-site assignments, which add up to a complete set of solutions that can be implemented.

It is about a new set of thinking about the operation of social new retail.

You are both international and domestic directives. Next, you can familiarize yourself with the business, and you can provide the best itinerary plan according to the itinerary provided by the customer, and accumulate your own customer resources.

The opening of the cat, Luo brand, a set of operational thinking specially studied for large and small teams.

The 6+1 brand operation system is a set of courses developed by the teachers of the Maoluo brand, which is aimed at the courses of the team leader. I listened to their courses in Changsha, and it was quite good.

I've been to the big class of 515, it's not bad, Mr. Luo can talk about it.

A lot, not only in the course, but also made a lot of friends.

Brand operation and management ideas, contacts in some micro-business circles, a lot of gains.

The founder of the class cat, Mr. Luo, is a brand teacher.

"6+1 Brand Operation System" lasted for half a year, based on the Luo brand's many years of experience in micro-business, selected hundreds of successful cases, and finally refined and developed. As the core content of this big course, it contains 21 knowledge points, 7 content sections, and 7 assignments, which are not just simple dry goods, but a thinking system and a system, from classroom theory to test practice: method + case + practice = a set of effective solutions.

Luo brand. A battle-hardened hand.

Luo brand has 8 years of practical experience in marketing, 5 years of experience in e-commerce, 3 years of practical experience in social e-commerce and 3 years of experience in micro-business training, and served as the initiator and teacher of the first four courses.