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The methods to improve the sales of selling clothes include the shaping pain transaction method, the active transaction method, the request transaction method, the hypothetical transaction method, the choice transaction method, the herd transaction method, the stage transaction method, the trial transaction method, the opportunity transaction method, the appeal transaction method, etc.
1. Shape the painful transaction method.
Buying a product hurts the heart, but only two points of pain. If the store assistant can shape the pain caused by not buying the product into eight points of pain, then the customer will definitely choose to buy.
2. Active transaction method.
In the store terminal, many transactions are made by customers rather than shopping guides.
3. Request for Transaction Method.
The request is not a force, let alone a begging, it must be used with a natural demeanor, calm and calm, moderate speech speed, and full of confidence, so as to quickly gain the trust of customers.
4. Hypothetical transaction method.
The hypothetical closing method is a method that assumes that the customer has accepted the product and then directly asks the customer to make a transaction. For example, when the store guide talks to the customer, he directly tells the customer how to use it and how to maintain it after buying it.
5. Select the transaction method.
Never ask the customer if they want it, but ask the customer which one they want.
6. Crowd transaction method.
A method that leverages the customer's herd mentality to motivate the customer to make an immediate purchase decision.
7. Stage transaction method.
If you break down the objections in the sales process, carry out persuasive work, and continue to accumulate consensus, the objections will gradually shrink and the probability of success will increase.
8. Try the transaction method.
The trial closing method is mainly used when the customer really needs it, but is skeptical and has difficulty in making a decision.
9. Opportunistic transaction method.
Make customers realize that buying now is an opportunity, that the opportunity is gone, and that if you don't buy in time, you will incur losses.
10. Appeal Transaction Method.
Use touching language to make customers make up their minds to buy.
Sales
Sales refers to the act of providing products to third parties by **, leasing or any other means, including related ancillary activities carried out to promote such acts, such as advertising, **, exhibitions, services, etc. In other words, sales refers to the activity of realizing the production results of the enterprise, and it is an activity to serve customers.
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Hello, clothing sales Zen and staff in the promotion of clothing, can use the following sales skills 1, recommend to be confident. When recommending clothing to customers, the salesperson must have confidence in himself so that customers can have a sense of trust in the clothing. 2. Recommendations suitable for customers.
When prompting and explaining products to customers, we should recommend suitable clothing according to the actual objective conditions of customers. 3. Cooperate with gestures to recommend to customers. 4. Match the characteristics of the product.
Each type of clothing has different characteristics, such as function, design, quality, etc., and it is important to emphasize the different characteristics of the clothing when recommending clothing to customers. 5. Focus the conversation on the product. When recommending clothing to customers, it is necessary to find ways to draw the conversation to the clothing and pay attention to the customer's reaction to the clothing so that it can lead to sales in a timely manner.
6. Accurately describe the advantages of various types of clothing. When explaining and recommending clothing to customers, it is necessary to compare the differences between each type of clothing and accurately state the advantages of each type of clothing. In addition, clothing sales should be targeted.
For the design, function, quality, quality and other factors of clothing, it is necessary to adapt to the person, and truly make the customer's psychology transition from "comparison" to "belief" and finally sell successfully.
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1. Sincerely help customers.
To sell the goods, the shopping guide must first sell himself and let the customer accept you, rather than to complete the sales task, to sell the product and utilitarian to calculate the customer, to help the customer buy instead of simply selling.
2. Moderate enthusiasm.
Excessive inactivity, patterning, mechanization or excessive enthusiasm can make customers feel uncomfortable, insecure and defensive.
Need enthusiasm and service, to give customers a relaxed, honest, unrestrained environment and atmosphere, the way of speaking, the speed of speech and tone must be gentle, confident, firm, and frustrated, reflecting the image of the store, atmosphere, quality.
3. Listen to the voice of the customerExcellent shopping guide learns to let the customer speak, and listen carefully to the customer's voice, experience the customer's inner thoughts, and listen carefully to the customer, which is the best respect for the customer, rather than blindly talking to himself.
4. Targeted guidance.
In the middle of daily store sales, there is a very common phenomenon that a customer walks around, asks about a few products, and after you give him a brief introduction, he leaves without saying anything. Reasons on the customer's side: He just looked at it, and didn't buy what kind of order?
There are no products that meet your requirements, and there is no place to attract customers.
5. Focus on the core selling points that customers are most concerned about.
When the customer takes a closer look at a product, the customer is attentive, when the customer asks you some details, and when the customer becomes active; These are the signals that tell us that our customers are interested. When a customer is interested in a product, it's the best time for us to give them a detailed introduction to their selling points.
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1. Advertise it widely.
As the saying goes, "good wine is not afraid of deep alleys", but in the modern competitive society, it is out, online advertising, offline advertising, advertising is definitely good (even if the very well-known brand will still do some advertising to keep it hot).
2. Product cost, quality innovation and after-sales service.
Of course, the lower the cost of the product, the better, but you get what you pay for, be careful about quality problems, of course, if you innovate products, like Apple mobile phones, all the selected parts and then sell the best money, there will be people rushing to ask for it. Ensuring the quality of after-sales service after the sale of goods is also one of the factors to increase sales.
3. Sales incentive system.
Reward sales performance reward system to stimulate the sales learning motivation and potential of sales personnel.
4. Sales environment and dress.
The environment doesn't require high-end, but at least it's not too sloppy, right?! Do regular hygiene, and be careful if it is dirty to scare away customers. At the very least, dress neatly and not strangely (except for special items or special wear to attract customers).
5. Reasonable sales etiquette.
At least don't be straight or angry at the customer, and the rest of the smile depends on your mood (preferably with a smile.) )
6. Full of sincere sales attitude.
As the saying goes, "sincerity is spirituality", here is not to say 100, the problem is that they are not sincere or the goods are fake and shoddy goods, so there is no way to talk about sincerity.
7. Familiar with the knowledge of commodity sales.
Be familiar with your own goods or products, and fully understand the characteristics and advantages of your own goods or products.
8. Sales psychology dispels doubts in a timely manner.
We must be good at understanding customers, comparing hearts to hearts, thinking about what customers think and what customers are anxious about. When the customer is hesitant, it can eliminate the customer's doubts in time and make the other party make up their minds to buy.
9. Skills in promoting goods.
Use constructive imagination and language skills to persuade customers, and at the same time let customers feel and recognize the value and status of the product, so that customers are full of psychological satisfaction.
10. Sales relationship - establish a relationship with customers.
The best sales relationship is one that establishes an intimate buying and selling relationship with the customer, and both parties feel very rapported.
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1. Do a good job in clothing sales advertising, including online and offline, to maintain the popularity of brands and products; 2. Improve product cost, quality, innovation and after-sales service; 3. Formulate a sales reward system to stimulate the sales learning motivation and potential of sales personnel; 4. Pay attention to the sales environment and wear, and the sales environment and style should match the brand style; 5. Pay attention to sales etiquette and make customers feel valued; 6. Maintain a sincere sales attitude; 7. Be familiar with the knowledge of commodity sales, and fully understand the characteristics and advantages of your own goods or products; 8. Understand the sales psychology and solve the doubts of customers in a timely manner; 9. Master the skills of selling goods, convince customers and make customers feel and recognize the value and status of goods, so that customers are full of psychological satisfaction; 10. Establish a close business relationship with customers.
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1. When customers buy and try on, stay patient, do not rush and be impatient.
Urging will make customers give up or leave, and tone and attitude are key here. You can combine it with knowledge in a suggestive tone: "You've chosen these pants that are so good that they go well with all the basics." That's the right way to do it.
2. When customers walk out of the fitting room after trying on, be sure to greet them with a sincere smile.
Many times a piece of clothing does not fit, and customers who are not confident will think that I am ** fat again, and complain that they don't look good in anything. At this time, the shopping guide must smile sincerely, and ask questions in a very gentle tone, if the customer is fat, and the maximum size can not be worn.
You can say, "This dress is so well bought, the slightly larger sizes are missing, I'll pick another one for you with a similar style." "Try to boil down the problem to things rather than people. It will make customers think that you are empathetic.
3. Don't hang back the clothes that the user tried on and changed too quickly.
If the customer temporarily puts down the clothes he tried on or does not emphasize that he wants to buy them, the shopping guide cannot take them away immediately, which will make the customer feel that you are very harsh, and some will even directly say "I still want to see, what are you taking away" to cause customers to be displeased.
The correct way to do this is not to take it away in a hurry, and after a while, you can ask the customer if they still need it, explain that the clothes should be put away for the sake of beauty, and if you like it, you can always try them on. It will make customers feel that you are very thoughtful and respected.
4. Keep talking, rendering, and providing information until the customer walks out of the store.
Many end salespeople stop talking and selling when they see customers say they are themselves. Remember: don't interrupt inspiring sales.
5. Try to facilitate transactions.
We must strive to make sure that customers do not buy and do not leave. Once a customer leaves, there is a chance that they will not return. If the customer says they want to leave to see another home, don't stop there, learn to apply appropriate pressure.
Okay, but that's all for this dress, you can pay one yuan and I'll keep it for you for two days." When the user insists on leaving, don't be indifferent, but also warmly welcome him next time, so as not to be embarrassed to return to the store again.
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1. You are the store.
Don't blame someone else for the problem; If the customer really needs to talk to someone else, don't push him to someone you haven't told him beforehand, but introduce your colleague to the customer yourself, and give the customer a reassuring word: "If he still doesn't satisfy you, please come back to me." ”
2. Always put yourself in the customer's position.
How do you want to be treated? How did you satisfactorily solve the problem you had last time? Put yourself in the customer's shoes and you'll find the best way to resolve such complaints.
3. Don't say "I can't do it".
Instead of saying, "I can't do it," use affirmations such as, "I'll do my best." Never say "this is a problem" but "there will definitely be a way";
What if a customer asks you for something that is simply not possible? It's simple: put the customer in perspective, and try to say, "This doesn't fit our company routine, but let's try to find other solutions".
4. Say more "we" and less "I".
When the shopping guide says "we", he will give the other party a psychological hint: I am with the customer, and I think about the problem from the customer's point of view, although it is only one more word than "me", but it is a little closer.
5. Show that you have enough time.
Although you are overloaded and your boss is supervising you, don't show your customers that you don't have time for him.
Treating him with a relaxed tone and patience is the best way to keep the customer satisfied, even if you can't meet his requirements right away. If the customer feels that you will try to help him, even if it takes a long time to meet his request, or even if he really can't help him in the end, he will be happy.
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1. Do a good job in clothing sales advertising, including online and offline, to maintain the popularity of brands and products;
2. Improve product cost, quality, innovation and after-sales service;
3. Formulate a sales reward system to stimulate the sales learning motivation and potential of sales personnel;
4. Pay attention to the sales environment and wear, and the sales environment and style should match the brand style;
5. Pay attention to sales etiquette and make customers feel valued;
6. Maintain a sincere sales attitude;
7. Be familiar with the knowledge of commodity sales, and fully understand the characteristics and advantages of your own goods or products;
8. Understand the sales psychology and solve the doubts of customers in a timely manner;
9. Master the skills of selling goods, convince customers and make customers feel and recognize the value and status of goods, so that customers are full of psychological satisfaction;
10. Establish a close business relationship with customers.
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1. Do a good job in clothing sales advertising, including online and offline, to maintain the popularity of brands and products; 2. Improve product cost, quality, innovation and after-sales service; 3. Formulate a sales reward system to stimulate the sales learning motivation and potential of sales personnel; 4. Pay attention to the sales environment and wear, and the sales environment and style should match the brand style; 5. Pay attention to sales etiquette and make customers feel valued; 6. Maintain a sincere sales attitude; 7. Be familiar with the knowledge of commodity sales, and fully understand the characteristics and advantages of your own goods or products; 8. Understand the sales psychology and solve the doubts of customers in a timely manner; 9. Master the skills of selling goods, convince customers and make customers feel and recognize the value and status of goods, so that customers are full of psychological satisfaction; 10. Establish a close business relationship with customers.
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