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The main reason is that the quality of the Chinese people, and the Japanese people still have national beliefs, and compared with the Japanese people, there are Chinese many people who have not received enough quality education and have low ideological awareness.
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China's cultural export is very poor, because China's culture is 5,000 years old, broad and profound, but in terms of cultural development, propaganda and export, compared with the Japanese, it is too far behind.
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The export of Chinese culture is mainly the export of ancient culture, and for modern culture, in fact, there is not much export, and it does not do a good job of exporting its own quintessence.
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I think that compared with Japanese cultural export, Chinese cultural export is inferior in its choice of export carrier, Japanese cultural export focuses on popular culture as the carrier, while Chinese cultural export format is relatively simple.
1. Why has Japanese culture been able to spread so quickly to other countries?
When it comes to Japan, there is nothing we are most familiar with in manga, games, and clothing. Take manga as an example, and to this day manga is still the main export point of Japanese culture, Japan knows what children like, and what they do is capture the psychology of the masses. Recently, the popular new "King's Ranking" has attracted the attention of a large number of Chinese children.
Why is anime popular? Because the story is good, and in these cartoons, we gradually become familiar with a series of traditional Japanese cultures such as kimono and ninjutsu. Japan uses pop as a vehicle to promote their traditional culture, and this kind of propaganda is easy for others to accept.
Let's talk about the Japanese costumes that have been very popular recently, everyone in the JK circle is no stranger, and JK clothing has also penetrated into other countries through Japanese movies and TV series. If you just post some ** alone, it is difficult to arouse the interest of others. And adding these costume elements to movies, TV and comics will make people look good and try it.
2. The shortcomings of China's cultural export
China is a great country, with countless 5,000 years of cultural essence. Many people mistakenly believe that China's cultural export to foreign countries is to promote our traditional culture, and the essence of the nation cannot be denied, but the cultural products that can really go out need to ensure that they are good-looking, fun, and can cater to the public psychology, otherwise others will find it boring. Cultural products need to meet the people's requirements for spiritual entertainment, and can only be promoted to foreign countries if they become popular in their own countries.
If a Wu Wu cultural products are not widely welcomed in the country. So how does he gain a foothold in the world? Nowadays, many people in China focus on the promotion of traditional culture (Peking Opera Troupe, Confucius Wencha Tangerine Dialectic, literati ancient things, etc.), these traditional cultures are contrary to the entertainment of modern human beings, as leisure time hobbies can be, but as the main output is not.
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First of all, Chinese have a lot of love for the culture of other countries, do not pay attention to understanding their own culture, do not understand the way to export; Secondly, the Chinese people identify with their own culture in their bones, but they feel that their culture is backward and rocky, so they prefer to spread the culture of other fashion trends; Finally, the Chinese are introverted and believe that modesty is a virtue, so they are not used to flamboyant communication culture. However, now that the rapid economic development and the improvement of international status have made Chinese more confident, more identified with their own culture, and began to actively spread cultural roughness.
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Main aspects: the first is to bury the brother, there are no internationally renowned brands, and many things are not packaged; Second, there is no main liquid virtual conduction industry of its own, and there is no competitive advantage.
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The ability to disseminate Chinese culture is the weakest existence in the world's mainstream culture. In terms of influence, the strength of the country is far greater than the influence of Chinese culture itself. Foreign audiences are mainly exposed to China because of China's strength, rather than because of the strong connotation of Chinese culture.
The Chinese cultural sphere is a remnant of a previous period, and it is shrinking from time to time. Korea, Vietnam, and the Ryukyus, which are completely sinicized, have been completely de-sinicized in the past.
Compared with Japan, China's cultural export still leaves a lot to be desired:
Chinese culture has a very long history, in ancient times Chinese culture has been greatly spread, through business and trade with many countries, Chinese culture can easily spread to many parts of the world. But now, many people only attach importance to economic and trade exchanges, but do not pay attention to the spread of culture.
Originally, China could be said to be at the center of the world, whether it was science and technology or medicine and many other aspects were at the forefront of the world, in order to pursue advanced technology and culture, many foreigners would come to China to study. But now a lot of our technology is backward, so we will go out to learn other people's advanced technology, and at this time many people will learn foreign culture and spread it to our country.
Some people in our country do not attach importance to our culture, which is originally a very good culture, but many people do not cherish it at all, and when others come to study, they will learn our excellent culture. Therefore, we must pay attention to our own culture and protect our own culture, so that we can be ready for cultural export. South Korea, Japan, and some other countries in the West are very fond of our culture, and they are also learning from Chinese culture.
The protection and export of culture should be through the efforts of all of us, and only when we work together will we achieve excellent results in the protection and export of culture, so that we can let more people learn our culture.
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Chinese culture is more complex and diverse, and there is no way to promote a certain kind of publicity, Japan will promote its traditional culture through its own variety shows, comics, and animation, while China rarely uses such propaganda channels.
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The propaganda of traditional Chinese culture is relatively small, and it cannot be as popular as in Japan, the propaganda is relatively small, the propaganda is not in place, and there are no suitable propagandists and ambassadors
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Technology is one of the most important shortcomings, if a country wants to be strong, then it must be inseparable from tough technology, compared with Japan, China still needs to improve.
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I think that when Japan exports the culture of their bad country, they spread their culture in a form of entertainment, whether it is a geisha performance on the street, or a Noh theater troupe organized by the Japanese side, they are all in a very casual and entertaining way to arouse the interest of the world, people, and people from all countries in Japanese culture, in contrast, when China exports Chinese culture, it adopts a very formal way, which is a very official way, so it is difficult to arouse the interest of other people. Therefore, it should be guessed that all kinds of activities should be held to arouse people's interest in Chinese literary models in a way of leisure and entertainment.
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Japan's cultural output is mainly animation, moving and spinning, games, movies, our main export in China is a land Qinghe some more traditional, such as the national Peking Opera, and some Confucianism, we always want foreigners to like, even I have already dug up things that I am not interested in, then it will definitely not achieve good results, we must export some cultural products to the public, in order to ensure that they are shared together.
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I think the shortcomings lie in the fact that China's culture has not had a positive impact on all the people, which has led to many people being drenched in the process of spreading the loss, and there are positive cultural dissemination; In order to improve this, first of all, the relevant departments should increase the dissemination of Chinese culture, and people should pay more attention to this aspect of culture in their daily lives.
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The disadvantage is that there are still a lot of feudal customs in Jianchun. Many people still have feudal ideas. The culture is too chaotic and the internal and external are unbalanced, and I think that the first thing to do is to radically change the wisdom and start to change the people's minds.
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There is a certain gap between China and Japan in terms of cultural output, and when it comes to Japan, we can think of cultural symbols such as anime, samurai, sashimi, sushi, etcOn the contrary, our China does not have a strong sense of form in cultural export, does not rely on the propaganda of the old traditional culture enough, and the cultural carrier has not yet been clarified.
1. Cultural exportCultural export refers to the process by which a country, in order to achieve a certain goal, consciously disseminates or imposes its traditional values and ideas on other countries. To a certain extent, cultural output is the establishment of a country's ideology and national image, the most important of which is the content of culture, the content of cultural output determines the quality of the national image, and its essence is to convey a comprehensive and real social image. At present, China's cultural export is mainly based on a long history, and in recent years, the country has highlighted creative output, with cultural creativity as the main body, and adhered to the combination of take-it-or-leave-it and cultural export, so as to enhance the stamina of development.
2. The difference between China and Japan's cultural exportWhen it comes to a major cultural exporting country, the first thing that comes to our mind is Japan. Japan's cultural output covers anime, samurai, sashimi, sushi, games, tokusatsu films, and more. These carriers are disseminated to the outside world through elements of popular culture.
The Japanese are particularly good at studying the spiritual entertainment needs of their own people, cultural products.
After the development of maturity in China, it began to export a large number of products to Asia, Europe and the United States. Since the youth of all countries are broadly similar, they are the same in terms of receiving things. One of the key to Japan's success in exporting culture is its ability to meet the needs of people.
3. The uncertainty of the carrierFrom the perspective of cultural output such as China, the biggest problem at present lies in the uncertainty of the carrier. At present, we are exporting some ancient civilizations, such as Tang costumes, Confucian and Mencian culture, Chinese food, pandas, etc. To some extent, China has established traditional literature as the essence of Chinese culture.
But at present, there are not too many subjects to give it publicity. In the early days, we could promote it through film and television works, books, etc., but with the development of the Internet in recent years, if we want to pass on the core values of Chinese culture, we should also return to traditional Chinese culture. At present, the most important thing for the export of Chinese culture is to find the right carrier and actively work on this carrier.
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**Comparison of cultural export, why is it so difficult to export Chinese culture? What do you think?
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The Japanese are good at absorbing the characteristics of others on the basis of their own culture, which is difficult for China to catch up with in the short term.
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Although we have cultural differences with Japan, there are even some that cannot keep up with Japan. But we believe that our culture will get better and better. Of course, the 5,000-year-old culture of our Chinese nation is also very good.
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China vs Japan, why is it so difficult for China's cultural export (1): national character**.
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I think it should be China, China's traditional culture will be more systematic, and then there is a great compatibility, so if the culture is prominent, it will be more convenient, and it is very superior.
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Japan's cultural export is superior, and Japanese animation culture can be said to be exported to the world, and the whole world is deeply influenced by Japanese animation.
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I think Japan will be a little better than us if it is a cultural export, Japan is a big anime country, and they use anime to attract people from all over the world, so they export their own culture.
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Cultural export is a cultural problem, cultural industry export is a political and market problem, distinguish this point clearly in order to see China's current cultural situation, China's cultural export is the biggest problem of cultural barrenness.
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China's culture is about preserving traditional culture, while Japan is about promoting innovation and abandoning tradition.
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Japan's cultural export is very distinctive, and the characteristics are very distinctive, rigorous and poignant, but our country's cultural output is somewhat too broad, it feels like there are too many historical cultures, too many things to express, and it is dazzling and not easy to impress.
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Our cultural export is poor in publicity, and in the world, the propaganda of Chinese culture is far less efficient than Japan's cultural export.
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