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Introduction: The most troublesome problem in clothing business is inventory, but this is an unavoidable phenomenon. The biggest headache in the clothing business is inventory, but this is an unavoidable phenomenon.
There are many clothing store operators who have many good countermeasures for sales inventory management, such as: reducing discounts and sending them to stores; opening a special discount store; dumping in some areas; There are even second-tier brands to sell inventory goods. But this has an impact on your clothing brand!
In the face of so many inventory management methods that treat the symptoms but not the root cause, how can we prevent them from happening? First of all, we will strengthen product planning. In addition to being sensitive to fashion trends, designers also need to know how to communicate with the marketing department, or go to the sales line to understand what customers think.
1.Shipments are subject to seasonal changes; 2.Combined shipments, the overall effect and store display should be taken into account; 3.
The control of the number of styles, some ** companies claim that I produce 300 models in a season, which is not to attract customers but to produce inventory. Secondly, always pay attention to whether the operation capacity of the three major departments (design, production, and sales) matches your plan, how can you do it if you want to make 5 million months of performance but only have a production capacity of 3 million? Or your channel only has the ability to produce 3 million goods, how can you digest your 5 million goods?
Again, do a good job of adjustment, and the styles with uneven sizes and colors should be sold centrally. Finally, prepare well for the next season. In view of the characteristics of the market, successful operation also requires a high-speed logistics system and good terminal operation support.
Paradoxically, over the years, because manufacturers and wholesalers seek to reduce costs through low labor costs, often far away from the end consumer market, resulting in many ** chains appear too long, that is, through more than 2 layers of ** to the end customer, some companies have learned that timely response and agility are prerequisites for success.
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Opening a clothing store is most afraid of pressing goods, and only the silver earned by controlling inventory is profitable!
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Therefore, clothing stores mainly make accurate records, especially three orders (transfer receipts, return orders, overflow orders) and three clears (pen and pen clearance, entry and exit counting, and daily record clearing). X0D X0A4, clothing inventory maintenance.
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Here's how clothing stores manage their inventory:
1. Reasonable placement of branches and high efficiency, put the hot-selling products in front, and then backward.
2. Follow up the sales records of Liangyan, count the remaining products in a timely manner, and replenish the products in a timely manner.
3. Accurately record the clothing inventory and clearly record each account.
4. Maintain clothing inventory, check the inventory products frequently, and take protective measures to prevent insects and ants.
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1. Daily needs to do a good job in procurement, sales and shipment management in a timely manner, and employees can usually be arranged to use excel** to record incoming and outgoing goods.
2. Timely inventory every month, for the total warehouse, loss and overflow, plate clothing lending or selling to the segment, do an overall statistics, inventory, usually multiple people can inventory different shelves, and then merge the mu car inventory to achieve the purpose of updating the accurate number of inventory.
3. I also do wholesale, three stalls + 2 warehouses, sometimes I will hoard goods in the stalls, and now the goods baby app is quite easy to use, and it can effectively manage the inventory quantity for multi-brand branches.
4. I often go to Hangzhou on business trips to get goods, and sometimes Tannai Yuhou will also use the mobile version of the goods baby to open purchase orders, and then turn into a purchase order in Guangzhou to realize the digital management process of procurement.
Above, this is my 11 years of management experience in clothing wholesale.
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1. Moderate sale.
Second, timely transfer with wholesalers.
3. Diversified operations in the off-season.
1. Moderate sale.
It is unrealistic for any clothing store to achieve zero inventory, so it is important to keep a good pace and do some appropriate sales at the right time; For example, **, VIP sales, issuing coupons, time period rush purchases, holidays**, etc., are all good methods. Generally speaking, such a method is not likely to damage the reputation and image of the operator, and it is not easy to affect the relationship with the businessman.
Second, timely transfer with wholesalers.
Wang Meng, who has been open in Beijing for more than two years, has been running a store for more than two years, and her secret to preventing inventory is to contact wholesalers in time to exchange goods. When restocking, she insisted on a small number of variety, and set a rule for the store's shopping guide, as long as no one asked for a new style within 3 days, or did not sell it within 5 days, she would quickly return to the wholesaler to exchange it for another color or style.
3. Diversified operations in the off-season.
Before August arrived, Chen Juan's clothing store began to change seasons and dump goods, she said, rather lose money than press the goods, which is a sales principle in the off-season of clothing. The main reason for dumping goods is to keep the rent, survive two or three months, and stick to the peak season.
Fourth, look for special sales channels.
When the existing sales channels are not enough to digest the inventory, you can consider opening up other forms of sales channels for the target consumer group. A store specializing in branded sportswear in Nanjing was distressed by the backlog of hundreds of outdated sportswear styles, which caused the boss to be distressed, and it was obvious that he could not sell these stocks in the short term through the store. Then the shopkeeper found a way.
There are many colleges and universities in Nanjing, and college students are obviously the main consumer group of sportswear, and college students generally love to wear brand-name clothes, but many students cannot afford to buy brand-name sportswear because of economic problems.
5. Exchange inventory for advertising.
There is no doubt that investing in advertising can definitely enhance the popularity of operators, if it is a store advertising many times can also get a certain degree of support from the first business, and many ** can be used to offset the advertising fee with goods, which is conducive to the future business activities of the operator, and belongs to exchanging the immediate loss for future income.
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Inventory is the core of terminal store operations. Stores must provide enough merchandise to meet customer demand, but not risk wasting money and resources.
Only with good inventory control can customer service be better provided. Therefore, good inventory management is very necessary.
In the terminal store, if you don't have a little inventory of your products, you may encounter this situation: customers want to buy multiple products, but you don't have inventory and can only offer one; Or the customer asks about the product, and you still don't have it.
As a result, you will lose a lot of closing opportunities and leave customers with the impression that the goods are incomplete, which in turn will affect the repurchase rate.
However, many clothing wholesale stores have a lot of inventory management due to the large number and variety of goods, resulting in very cumbersome inventory management, and it often takes half a day to count the warehouse, even so, it takes a lot of time, and often makes mistakes, often working late at night.
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A clothing store is not a company and does not need to do special financial accounts. Just do some simple collection and payment ledgers. At the end of each month, you can calculate your income and expenses by yourself, and you can know the approximate profit and loss.
1.Large expenses such as decorating the façade and buying shelves are used as their own fixed assets, and they are estimated to be useful for many years, and spread them over each month, preferably amortized daily.
2.Add together some fixed expenses, such as monthly rent, fixed taxes, business administration fees, staff salaries, utility bills, etc. Calculate your fixed expenses for each day.
For the above two items, let yourself know what the minimum expenditure is for a day.
3.Then there is the accounting of the gross profit of the purchase and sale of clothing.
4.Other irregular expenses.
If 100 garments are sold in a month, then calculate the profit and loss for 100 garments:
Monthly profit and loss = 100 (income - purchase cost) - fixed expenses for items 1 and 2 - other expenses for the current month.
If you want to close the business, profit and loss = all income (including income from the sale of clothing in stock, income from the sale of stores) - all expenses.
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