Hyundai Motor s luxury brand Genesis wants to enter China for the second time, can it be re accepted

Speaking of "Genes", perhaps many netizens have never heard of it so far. When it comes to imported modernity, I believe many people have heard of it. At that time, the imported Hyundai introduced the Lorence-Coolpad model into China, with its civilian positioning and streamlined sports car shape, which was favored by consumers as soon as it was introduced into China.

In fact, in 2015, Hyundai Motor established a new luxury brand, Genesis, and has successively sold it in South Korea, Europe, the United States, and China. However, due to various reasons, Genes officially withdrew from the Chinese market in 2016. However, on October 25, 2018, Hyundai established the "Genesis Auto Sales (Shanghai)****" in Shanghai, and Hyundai Motor Company's global PR team executive director Gu Zirong also revealed in an interview with foreign media that the time for the Genesis brand to enter the Chinese market will be at the end of this year or the beginning of next year (2020).

It is understood that the Genesis G90 road test "spy photos" in China have been **, which means that as a high-end car brand of Hyundai Motor, Genesis is accelerating its entry into China.

Genesis is an independent premium brand of Hyundai Motor. It has become the car of two generations of South Korea, and it also has this synonym for safety and high-end in the eyes of Korean consumers. And Genesis has also been at the forefront of the automotive industry for several years in a row.

So, since it has such a good reputation, why did it end up with "dismal" sales for the first time in China? In fact, Genesis was only born in 2015 as a luxury brand, and the global luxury car brand market has basically been segmented before that. Among them are not only Mercedes-Benz, BMW, these century-old car brands, but also Tesla, these emerging pure electric vehicle brands.

As a luxury brand under Hyundai Motor, it does not have a sense of historical weight compared to Mercedes-Benz and BMW. Compared to Tesla, the product lacks novel highlights and appeal.

The development of the Genesis brand has also been emulating Lexus, and the current successful experience of Lexus is the path of Genesus' future development. In the view of Cui Dongshu, secretary general of the passenger association, Genesis, as a Korean high-end brand, has taken North America as the starting point and has won wide attention from consumers, which is similar to the Japanese high-end brand Lexus. Although the overall situation of the market is not optimistic, with the continuous improvement of consumption level and the continuous release of dividends in the luxury car market, it is not too late for Genesis to enter China at this time.

Although China is currently the world's largest automotive market, BBA's position in the luxury car segment is still difficult to shake. Therefore, it is foreseeable that after Genesis enters the Chinese market in the future, even with large discounts in the later stage, its overall sales can barely compare with second-tier luxury brands. Therefore, whether it can be developed depends on the creation of Genes.

This depends on whether the brand is suitable for domestic characteristics.

The key to acceptance lies in the quality and performance of the brand's products.

Now the trend of internationalization, as long as *** someone will pay.

Yes, I believe that the Chinese people should give him a chance.

If the cost performance and discount are high, it is still acceptable.

This is unlikely, and the South Korean economy is not doing well at the moment.

Now the Chinese market is highly competitive, it's hard to say.

It's hard, unless it's really, really good.

It is difficult to estimate, because the car market is relatively full now.

Hyundai Jennings is a mid-to-large car from Hyundai. The length, width and height of this car are 4990mm, 1890mm, 1480mm, and the wheelbase is 3010mm.

The naturally aspirated engine has a maximum torque of 282 hp and 347 Nm. The engine has a maximum power speed of 6,000 rpm and a maximum torque speed of 5,000 rpm. The engine is equipped with direct injection technology and uses an aluminum alloy cylinder head and block.

Mated to this engine is an 8AT gearbox.

liter naturally aspirated engine with a maximum torque of 257 hp and 304 Nm. The engine has a maximum power speed of 6,000 rpm and a maximum torque speed of 5,000 rpm. The engine is equipped with direct injection technology and uses an aluminum alloy cylinder head and block.

Mated to this engine is an 8AT gearbox.

The use of an 8AT gearbox can improve the smoothness of shifting and fuel economy of the car, and the reliability and durability of the AT gearbox are also good.

The front suspension of the Hyundai Jennings adopts the multi-link independent suspension, and the rear suspension also adopts the multi-link independent suspension.

The front and rear multi-link suspension can improve the car's handling and ride comfort.

The use of multi-link suspension at the front and rear will increase the manufacturing cost.

Millions of car purchase subsidies.

Hyundai Genesis is a mid-to-large car owned by Hyundai, this car has a length, width and height of 4990 mm (mm), 1890 mm (mm), 1480 mm (mm), and a wheelbase of 3010 mm (mm). Hyundai Genesis uses a total of two engines, one is a liter naturally aspirated engine and the other is a liter naturally aspirated engine.

The liter naturally aspirated engine has 282 hp and 347 Nm of maximum torque, this engine has a maximum power rev of 6000 rpm and a maximum torque rev of 5000 rpm.

This engine is equipped with in-cylinder direct injection technology, and uses an aluminum alloy cylinder head block.

Mated to this engine is an 8AT transmission.

The liter naturally aspirated engine has 257 hp and 304 Nm of maximum torque, this engine has a maximum power rev of 6000 rpm and a maximum torque rev of 5000 rpm.

The engine is equipped with direct injection technology and uses an aluminium alloy cylinder head block.

This engine is mated to an 8-speed automatic transmission.

The use of 8AT transmission can improve the smoothness of shifting and fuel rationality of the car, and the reliability and durability of AT transmission are also relatively better.

Hyundai Genes uses a multi-link independent suspension for the front suspension, and the rear suspension also uses a multi-link independent suspension.

The front and rear are basically using multi-link suspension, which can improve the car's handling and passenger comfort.

The use of multi-link suspension at the front and rear will increase the cost of car manufacturing.

Millions of car purchase subsidies.