Briefly describe the characteristics of the consumer market

The basic characteristics of the consumer market are as follows:

1.Non-profit. Consumers buy goods in order to obtain a certain use value and solve their own needs for living consumption, rather than to resell them for profit.

2.Non-professional. Consumers generally lack specialized product knowledge and market knowledge. Consumers are susceptible to the influence of merchants, manufacturers' publicity, service attitude and product quality when purchasing goods.

3.Hierarchical. Due to the different income levels of consumers and the different social classes they are in, the needs of the consumer market will show a certain hierarchy.

4.Substitution. In consumer goods, except for a few goods that are irreplaceable, most goods can be found interchangeably used goods and substitutes. Therefore, the goods in the consumer market have strong substitution.

5.Generalized. In the consumer market, there are not only a large number of buyers, but also a wide geographical distribution, from domestic to foreign, from urban to rural, consumers are everywhere.

6.Epidemic. Consumer demand is not only affected by the internal factors of consumers, but also by external factors such as fashion, environment, and values, and the needs of different consumers in different times are also different. Therefore, the goods in the consumer market have a certain popularity.

The basic characteristics of the consumer market are as follows:

1.Non-profit. Consumers buy goods to obtain a certain use value and solve their own living consumption needs, rather than to resell them for profit.

2.Non-professional. Consumers often lack professional product knowledge and market knowledge, and consumers are easily affected by merchants, manufacturers' publicity, service attitude and product quality when purchasing goods.

3.Hierarchical. Due to the different income levels of consumers and the different social classes they are in, the needs of consumers will show a certain hierarchy.

4.Generalized. The consumer market not only has a large number of buyers, but also a wide geographical distribution, from domestic to foreign, from urban to rural, consumers are everywhere.

5.Substitution. In the consumer market, except for a few commodities that are irreplaceable, most commodities can be found interchangeably used goods and substitutes, so the commodities in the consumer market have strong substitution.

6.Epidemic. Consumer demand is not only affected by the internal factors of consumers, but also by external factors such as fashion, environment, values, etc., and the needs of consumers in different times are also different, so the goods in the consumer market have a certain popularity.

The characteristics of the consumer market are extensive, dispersed, complex, changeable, sensitive, developmental, emotional, elastic, status, and seasonality. Disadvantages of closed branches.