What is Enterprise Marketplace? What is the difference between it and the consumer market?

It's a very new concept, but if it goes hand in hand with the consumer market, it's supposed to be a seller's market and a buyer's market.

A seller's market exists in a market where goods are in short supply, and sellers (businesses) act as the dominant position.

A buyer's market exists in a fully competitive market where supply exceeds demand, and buyers, consumers are the market leaders.

The characteristics of the consumer market are as follows.

1.Non-profit. Consumers buy goods in order to obtain a certain use value and meet their own needs for life consumption, rather than to resell them for profit.

2.Non-professional. Consumers generally lack specialized product knowledge and market knowledge. When consumers buy goods, they are often easily affected by the publicity, methods, packaging and service attitudes of merchants and manufacturers.

3.Hierarchical. Due to the different consumption levels of consumers and the different classes of the society, the needs of consumers will show a certain hierarchy.

4.Substitution. Except for a few goods that are irreplaceable, most of the goods can be found as substitutes or goods that can be used interchangeably. Therefore, there is a certain substitution of goods in the consumer market.

5.Generalized. In the consumer market, not only is there a large number of buyers, but also the buyers are geographically distributed. From urban to rural, from domestic to foreign, the consumer market is everywhere.

6.Epidemic. The consumer market is not only influenced by the internal factors of consumers, but also by the environment, fashion, values. Different times have different consumer perceptions. Therefore, goods in the consumer market have a certain popularity.

Different main consumer objects: A consumer market is a market in which individuals or households buy goods or services to meet their daily needs. The organized market refers to the market in which enterprises, institutions, and associations purchase goods or services for production, office, or services.

Market demand is different: The market demand for consumer goods is direct and is generated by the direct demand of consumers. Organizational market demand is a derivative demand derived from the consumer market, which ultimately depends on the demand of the consumer market.

Different elasticity of demand: Although the elasticity of demand in both the consumer goods market and the organizational market is large, the elasticity of demand in the consumer goods market will fluctuate and change due to factors such as **, variety, specification, style, quality, function, etc. Due to fluctuations in market demand, the fluctuations in demand in the organization's market have changed, and this change is impossible to recover or reverse in the short term.

Different scales, different structures, and different geographical distributions: the consumer goods market has a large purchase volume at one time, a small purchase volume, frequent market transactions, and a variety of trading venues. Due to the small number of buyers, the large market scale, the influence of natural conditions, transportation facilities, market competition, historical reasons and other factors, it has led to the centralization of industrial layout.

In an organized market, the relationship between buyers and sellers is stable, and mutual purchases are often made.

The consumer market is easy to understand. This market is aimed at individual consumers and meets the needs of consumers themselves or their families. For example, food supermarkets, home appliance supermarkets, small commodity wholesale markets, etc.

The consumer market is closely related to our personal life, and we often enter such a market in our lives. Organizational markets are relative to consumer markets, which are for producers, middlemen and **! That is, an organized market is to meet the needs of producers, intermediaries, or the sourcing market.

Extended information: characteristics of the consumer market: Dispersion, that is, there are many buyers from the consumer market, the market is scattered, the transaction frequency is frequent, and the number is sporadic. Difference mainly refers to the large difference and diversity of consumer demand. Consumer needs are volatile.

There is a wide variety of products in the consumer market, and different products can often be substituted for each other. Non-professionals, buyers lack product knowledge and market knowledge, which is a non-professional procurement behavior, and product procurement is greatly affected by advertising.

Organizational Market (Enterprise Market) Characteristics: Derived demand, the demand of an organizational market is to meet the needs and derived needs of its customers. Multiple people make decisions and participate in the procurement process.

The process is complicated. Due to the large amount of procurement, the large number of participants, and the complex technical performance of the product, the organization of the procurement process lasts for a long time and the process is complex. To provide services, the material products themselves cannot meet all the needs of the organization's purchasers, and the enterprise must also provide technical support, personnel training, timely delivery, credit and other conditions and services.

One is the B-end market and the other is the C-end market.

The similarity is that they are all customers, and they will only buy if they have demand.

The difference is that the customer's purchase decision-making mechanism is different, and the B-side is a collective decision-making mechanism, and bidding is sometimes required to complete the sale. C-side personal decision-making, purchase is relatively simple.

The consumer market is the market where people buy products and services in order to meet the needs of personal or family life. It is the main place for many enterprises to engage in business activities and the main object of service.

The organizational market is an important market for enterprises. Enterprises should understand the types of organizational markets, the characteristics of purchasing behaviors, the factors that affect organizational purchases, and the decision-making process when conducting marketing activities in the organizational market. The organizational market refers to the market constituted by industrial and commercial enterprises to engage in production, sales and other business activities, as well as the purchase of products and services by ** departments and non-profit organizations to perform their duties.

Organized markets refer to all organized markets that are purchased for their own production, resale or sublease, or for organizational consumption. The difference between a consumer market and an organizational market is:

1. The main consumer objects are different: the consumer goods market refers to the market in which individuals or families purchase goods or services to meet their living needs. The organizational market refers to the market in which enterprises, public institutions, and associations need to purchase goods or services for production, office or services.

2. Different market demand: The market demand for consumer goods is direct and generated by the direct demand of consumers. Organizational market demand is a derived type of demand that is derived from the consumer market and therefore ultimately depends on the consumer market demand.

3. The elasticity of demand is different: although the elasticity of demand in the consumer goods market and the organizational market is larger, the elasticity of the consumer goods market demand will fluctuate up and down due to factors such as **, variety, specification, style, quality, and function, and has changed. The demand fluctuation of the organizational market changes due to the fluctuation of market demand, and this change is unlikely to be reversed or reversed in the short term.

4. Different scale, structure and geographical distribution: the number of buyers in the consumer goods market is large, and the number of goods purchased each time is small, so the number of market transactions is frequent and the trading venues are diverse. The small number of buyers in the organized market, the characteristics of large scale and the influence of natural conditions, transportation facilities, market competition, historical reasons and other factors lead to the concentration of industrial distribution.

First, the composition is different:

1. Consumer market:

The consumer market is made up of individuals and households.

2. Producer market:

The producer market is made up of agricultural, industrial and other businesses.

Second, the characteristics are different:

1. Consumer market:

From the perspective of the commodity of trade, it is more affected by consumers' personal human factors, such as cultural accomplishment, appreciation habits, income level, etc.; The variety of colors and varieties of the product is complex, and the life cycle of the product.

Short; The professional and technical nature of the commodity is not strong, and there are many substitutes, so the demand elasticity of the commodity is larger, that is, the impact of the change on the demand is greater.

2. Production of slippery trainer market:

The vast majority of buyers in the producer market are enterprises and institutions.

The purpose of the purchase is to meet the needs of its production and business activities of a certain scale, so the number of buyers is small, but the scale of purchase is very large. Due to the concentration of production and economies of scale.

To reach a certain production batch, the purchase amount at one time must be large. However, within the producer market, the size of the buyers and the volume of purchases are unevenly distributed.

The consumer market has some characteristics that are different from the industrial market, mainly in the following three aspects: 1The consumer market is remarkably diverse.

2.Consumer purchase behavior has obvious guidance. 3.

Purchases in the consumer market are characterized by small quantities and multiple times.