In 2022, will the brick and mortar stores in the market still be able to hold on?

In the face of the continuous impact of the epidemic, not only the operation of physical stores will be difficult, but even the best will have to bear huge performance pressure, after all, the occasional trend of the epidemic is not controlled, it will inevitably have a great impact on the express delivery business in various places, and without a convenient express delivery network, the e-commerce economy is bound to fluctuate. Of course, the epidemic prevention work will gradually establish a scientific mechanism, which is undoubtedly extremely beneficial to economic development, especially for physical stores in the market, in the case of no obvious recurrence of the epidemic, as long as the business strategy is in line with the mainstream trend of social development, it is not impossible to survive, but there is also uncertainty during this period.

As we all know, the unsustainability of brick-and-mortar stores is not only due to the impact of the e-commerce economy, the new crown epidemic.

is also the culprit of the wave of physical store closures, if the epidemic situation in 2022 still cannot be improved, then the prospects of physical stores are still not optimistic enough, even if the competitiveness of ** has declined, it may be difficult for physical stores to make great progress under the impact of the epidemic. Of course, the adjustment of the epidemic prevention policy, as well as the advent of vaccines and even new crown drugs, the impact of the epidemic on life and economic order will gradually slow down, which is undoubtedly an excellent counterattack opportunity for physical stores.

Of course, if any economic type lacks competitiveness, even if the external environment improves, it is also difficult to be recognized by consumers. Since it has been on the real economy.

With an objective and rational analysis of the development prospects, we must do our best to resolve the difficulties in front of us, and only by persevering can we see the rising sun tomorrow.

As a reference, it is not difficult to see that the prospect of physical stores still exists, not to mention that the e-commerce economy is also facing challenges, both in terms of product quality and consumer experience, there has been a substantial decline in recent years, which also creates convenient conditions for physical stores to recover the decline. Whether it is a physical store or **, it is currently under huge pressure to survive under the influence of the epidemic, and as long as the objective conditions gradually mature, it is inevitable to face the game of two forms of business.

It may not be able to persevere, because according to the current epidemic situation, it is very likely that more physical stores will lose money, and now there are more emerging industries, industries on the Internet, so that young people have more choices, so I don't think it will necessarily be able to persevere.

It is able to persevere, because now the online store has been hit hard. A lot of people are starting to move to brick-and-mortar stores.

I think it can be persevered, because according to economists' inference, 2022 will be a new development outlet for physical stores.

Actual and realistic to the Internet, and then to watch the ** to place an order, are modern young people to consume, most people still go to the physical store to consume, the physical store in the market must stick to it, with reputation, time, good attitude to safeguard the interests of the 40 to 60 percent of the group. Persistence is victory.

In the current economic climate, the future of brick-and-mortar stores is full of questions: can brick-and-mortar stores survive in a private economy on which millions of people depend? Here's an analysis of how brick-and-mortar store operators will continue to experience difficult times in 2022.

In the early days, brick-and-mortar stores were run by ordinary people and opened small workshops. In the past, even an old lady had little sales ability and only relied on relatives and friends to support her, and then just sat there selling things and could run a small shop, but now this situation is over.

Times have changed, Internet online shopping should be a trend, there are fewer and fewer people on the street, and there are fewer and fewer people on the street, what to sell? As long as this continues, it will be increasingly difficult for brick-and-mortar stores to survive.

How long can some brick-and-mortar stores in society last? Those who can't make money have long since closed their doors. With the development of the Internet and the emergence of live streaming, for many brick-and-mortar stores, there is no need to continue to open, and all the changes have just begun.

For every economic fluctuation and change in the market, the most direct influencers are the self-employed. And the impact is widespread. Most self-employed people in all walks of life are on the front lines of the market and are known as the "capillaries" of economic development.

And these "capillaries" have problems, but the path of change is not clear, and the various marketing strategies of physical stores are also futile and cannot solve the actual problems. It is policies, not means, that can really change and regulate the market.

In the market monopolized by capital, ordinary operators are cannon fodder, and physical stores are the first line and are the first objects to be destroyed by capital. Mobile phone APP has become the standard configuration of taxis, and most of the express delivery is collected by rookies, vegetables are collected by the community, and moving delivery is collected by Lala, which is the real market environment.

But no matter what happens, the core of all marketing and business revolves around the needs of the customer, and who is more valuable to meet the needs of the customer? Who are the future winners. In the final analysis, what kind of problems can be solved for society under the conditions of market economy?

Society needs you, there is a meaning of existence, and social problems that cannot be solved will be eliminated sooner or later, which is inevitable.

So, in 2022, for brick-and-mortar stores, the answer is not persistence, but reshuffle, and I think who can survive this change depends on individual ability.

Online shopping has caused a large number of unemployment, most of the young people are delivering food and express delivery, and it is difficult for ordinary people to start a business again. Wealth is more concentrated in the hands of a few, while online shopping merchants are fighting for dumping, there is no profit, and what is bought cheaply is bought in exchange for a large amount of unemployment and lower wages. When we are all poor, consumption will naturally decline, and all people can earn money is the foundation of national development and stability.

If a physical store has been opened, it is recommended to close it, which is called timely stop loss; If it is not opened, it is personally recommended not to open it for the time being. Now the impact of online shopping is one thing, the epidemic is the biggest impact, in case of encounter, shut down for three months, and then want to resume business for more than three months, artificial rent can not be you epidemic or not, not a penny, really want to open a physical store you most, less prepare half a year of rent and labor costs, just in case.

Except for the capital represented by the big network exex, no one can benefit in the end. Wealth is more concentrated.

The way out is in sight! Go to the nearby Wal-Mart Metro supermarket, and then go to the Apple mobile phone store, Nike Adi store, Uniqlo ZARA store, HM store and KFC McDonald's chain store to see that their business methods are the fundamental way out of China's physical business! Before the emergence of e-commerce, the above-mentioned Western entities have completed the original accumulation of capital, forming their own big-name brand old economic effect, after the emergence of e-commerce capital, it is still unaffected to expand independently and strongly in the world, even if the e-commerce has formed a giant monopoly to control the people's livelihood business in China, the e-commerce giants still can't help the expansion of the above-mentioned Western brand-name business entities in China!

In view of this situation, under the current situation of e-commerce and foreign brand power, the operating status of various domestic physical stores that have not completed the original accumulation of capital will not improve greatly, and will still maintain the status quo.

There are many difficulties in the real economy this year, not only this year, but to be precise, in recent years, the real economy has faced a huge impact.

On the one hand, there is the impact of the Internet, many people go to online shopping, ** is cheap, many shopping malls, bookstores and so on have a great impact. On the other hand, the transformation of the real economy itself is not enough, and it does not give full play to its greatest advantages.

Many people say that it is the impact of e-commerce, but they feel that the reason for the difficulties of physical stores is still themselves. **When low prices are flying all over the sky, customers are beginning to "reject" physical stores due to the impact of chaotic prices. However, in terms of the current development trend, it will be difficult to operate a brick-and-mortar store, but it is not the most difficult.

Not only physical stores, but also traditional e-commerce, such as **, JD.com, etc., have also laid out the whole ecological marketing chain and broadened marketing channels.

In fact, there is so much market traffic, but the traffic is divided by the major platforms of the network, resulting in traffic fragmentation, then we have to use some marketing means to precipitate these fragmented target traffic in their own private domain, through the intensive operation of private domain traffic, accumulate a huge loyal customer base, and then form an effective word-of-mouth fission spread, old customers bring new customers, and finally no longer have to spend hard work to attract new customers.

Whether it is an individual, a physical store, or a ** store, the layout of the applet is already a standard business card. There are some standardized SaaS products on the market, which are also mature products that have been verified by the market, providing functional components that have been developed, and you can drag and drop the design store page, and you can get started with 0 basic beginners. For example, the system provides 183 sets of theme templates, which can also be dragged and dropped to design by yourself.

The important thing is that you don't need to invest in resource costs such as domain names, servers, and IT personnel, and the service provider provides you with products, technology, operation and maintenance, as well as follow-up function updates and iterations, and the merchant only needs to focus on its own operation. It's more worry-free.

First, this year, affected by the repeated epidemics, many cities have adopted strict epidemic prevention measures, and many citizens have been locked down at home for several months, even if they want to go out to shop and consume, there is no such possibility, and they can only maintain the most basic living needs through the distribution of relief materials and some goods online. Therefore, affected by the epidemic in the first half of the year, residents' consumption demand fell to the freezing point.

In the second half of the year, many companies began to lay off employees and reduce salaries due to poor efficiency. Many workers are afraid that they will be unemployed at home in the future and have no income**. So, he began to save money and save the money in the bank in case he needed to fight.

Obviously, now that ordinary people are reluctant to consume, the demand for consumer market has shrunk sharply, and it is not surprising that some people feel that business is becoming more and more difficult.

Second, the competition in the industry is fierce, and of course it will be more and more difficult to do business. At present, private capital is not allowed to set foot in some lucrative monopoly industries in China. For example, tobacco, petroleum, telecommunications, electricity, finance and other industries, and it is often some traditional industries that allow private capital to get involved.

As a result, everyone is crowded into traditional industries to make money, and more and more people are entering, and finally these industries are in a state of overcapacity. Therefore, it is not difficult to understand that all walks of life will find it difficult to do business.

Third, e-commerce has a greater impact on physical enterprises. Nowadays, many young people like to spend online and are reluctant to go shopping, which is mainly due to online shopping** cheap and can be delivered to your home. Shopping in physical stores is not only more expensive, but it is difficult for customers to exchange or return goods.

Nowadays, a large part of the business of physical stores has been snatched away by e-commerce, live streaming, etc., so physical stores will find it more and more difficult to do business.

Will all brick-and-mortar stores disappear in the future? The answer is no. Although the dual impact of the epidemic and e-commerce is a huge blow to physical stores, physical stores themselves have their own meaning of existence.

Not to mention the catering and service industries that cannot be replaced for the time being, people always have to eat, haircuts and other normal living habits, even some of the retail industries that have been hit hard have also begun to transform in combination with online models.

At present, more brick-and-mortar stores will choose to transform in combination with the mode of opening the community, by using their own stores as self-pickup points, and then using their products as group products to attract users to place orders and purchases, and bring customer traffic to the store when users pick up the goods, in order to obtain additional sales opportunities. Moreover, through a good community** system, it can better help physical stores to operate online channels and bring more opportunities to physical stores.

The times will only eliminate people or things that can't keep up with the pace, and will not eliminate those who strive to make changes to transform, and whether the physical stores will die depends on whether the physical stores are willing to make changes.

Today, when online shopping is very popular, can physical stores still survive, and will physical stores disappear?