What are the marketing cases in 2011, to be recent, a little new, please help. 5

Go to the Maidian forum, I hope it can help you.

It is necessary to ask 1-2 questions about the case of the case, and make a typing analysis and judgment. (The analytical part is not less than 500 words).

Five years ago, Dell, the world's largest computer manufacturer, decided to establish a China customer center in Xiamen, not only to produce Dell-branded desktops, servers and laptops locally, but also to introduce its unique direct sales model to China for the first time. Today, Dell's products have made a name for themselves in the domestic market, with computers ranking third in terms of market sales, and the latest market research shows that Dell's servers also topped the market for the first time in the second quarter of this year. At the same time, Dell has also gained a lot in the market.

In just 5 years, how can Dell achieve such impressive performance in the Chinese market? Wu Zhiyuan, marketing manager of Dell (China) Key Account Department, who is mainly responsible for group procurement, believes that from the perspective of the market environment, China is currently the world's fastest growing market for IT product procurement and the largest potential, and Dell has caught up with a good opportunity for China to speed up the construction of informatization. At the same time, the standardization trend of China's domestic bidding and procurement market, such as increasing the openness and transparency of group procurement, has created a more level playing field for international brands such as Dell to compete with their products produced in China.

Of course, Dell's own business ideas are being accepted by more and more Chinese customers, and Dell has also achieved it in the Chinese market.

Combined with the marketing concept to find three cases for analysis, the analysis can be a simple description, mainly to find the appropriate case.

Their success is due to a number of factors, such as high-quality products, innovative design, cultural branding, and global marketing strategies. Apple has built a loyal consumer base by creating a unique brand identity. Their investment in product technology innovation allows them to lead the market and gain an edge over the challenges of their competitors.

2.Coca-ColaCoca-Cola is another very successful marketing case of Sankuan, whose brand image is "the cola drink that everyone in the world loves". Coca-Cola is a leader in the global market and is always innovating and improving its go-to-market strategy.

Their success comes from a variety of factors, such as market positioning, advertising strategy, sports sponsorship, etc. When it comes to marketing, they have rigorous planning and execution, as well as a high degree of creativity and imagination. 3.

AirbnbAirbnb is a prime example of a sharing economy model. Their success comes from the provision of high-quality accommodation, intelligent marketing methods, and flexible business models. By skillfully using strategies like social**, word-of-mouth marketing, and integrated marketing, they've created a secure, trusting platform where both hosts and guests can use their services satisfactorily.

This new type of consumption model optimizes the satisfaction of consumer needs, and at the same time pushes.