Does anyone know of internet event marketing cases? Detail note 200

Top 10 promotion channels for network promotion.

1. Blog promotion.

2. Q&A platform.

3. Paste it. 4.Encyclopedic knowledge.

5. Stationmaster station.

7. SNS Dating Community.

8. Chat group community.

9. Horizontal writing of online advertorials is published.

10.Take advantage of hyped hot news.

What are the classic cases of event marketing? 2016 Event Marketing Classic Case Inventory:

Sauce from "22 million" to a low-key breakup with Luo Fat——Meisheng Kangbei Network Integrated Marketing Agency.

However, the subsequent doubts said that this bidding meeting was actually just an "Ali family banquet". And just a few days ago, Luo Ji Siwei withdrew from Papi sauce and broke up in a low-key manner, saying that he would do his best to "get" new products. All of this, whether it is joint hype or not, but this unprecedented auction of the Internet celebrity bid king has been recorded in the history of China's Internet marketing industry.

2.Late-night canteen "One Thousand and One Nights", a new battlefield for content marketing

**Through big data, it is found that 10 p.m. is the highest peak of traffic in a day. So the team created a quarterly column on the second floor, "One Thousand and One Nights" is the first season, with the theme of food.

3.Apple Wind Weilong Spicy Strips, successfully transferred to the Internet

As a traditional food brand, Weilong should be regarded as one of the most successful brands in the Internet. From the earliest series of Apple-style packaging, official **, to the recent self-directed and self-acting Tmall store being hacked, every time it can earn enough eyeballs and set off a wave of heated discussions.

From a marketing point of view, Weilong spicy noodles imitate the apple style everywhere, which is a highlight in itself. If you are a mobile phone brand and imitate Apple in all aspects, no matter how good you do, you can't get rid of the suspicion of copycats; But if you're a casual snack and mimicking the tall apple style in every way, you'll be eye-catching.

No matter what kind of marketing routine, along the way, Weilong seems to have gradually thrown away the label of "junk food" and rushed all the way forward towards "young people's snack food". Summary.

Marketers know that a successful event marketing from content to channels, from creativity to execution, requires accurate planning, a little carelessness will fall into the situation of losing money and making money, the other extreme is even more worrying, the event is on fire, but no one remembers your brand. How to do a compelling event marketing: (1) Take advantage of the momentum or build momentum?

This is a question (2) Content is king, where does the hot topic come from? (3) Is the media combination just looking for a channel to publish advertorials? The event marketing cases such as Spring Airlines and Ping An One Account planned by Jia Media are also quite good.