Coca Cola? How Coca Cola was born

This is the most expensive Coca-Cola I have ever drunk, 128 yuan a bottle, how different is it from ordinary Coke?

Coca-Cola's older brother is called White Cola.

What's wrong, what's the matter.

On June 28, local time, according to foreign media reports, Starbucks announced that it would suspend advertising on social ** platforms in response to the inaction of these platforms on hate speech, and would discuss with ** partners and civil rights organizations to stop the spread of hate speech. So far, more than 150 companies have paused advertising on social media**.

Further reading: Brands and Facebook "draw a line", but it may not solve the old problem of digital marketing.

In the past week, the most important news in the marketing and tech circles has been the boycott of Facebook by major brands.

The reason is that Facebook does not properly regulate racial discrimination and hate incitement content on the platform, and they have also been criticized by brand owners for all kinds of fake news, political incitement content, etc. In the recent anti-racist "Black Lives Matter" campaign that swept the United States, Facebook was once again thrust into the limelight because of these issues. More than 90 brands, large and small, called for an end to Facebook advertising under the theme "Stop HateForprofit".

For example, the fast-moving consumer goods giant Unilever said that until the end of this year, it will no longer advertise on Facebook and Twitter, and use the original advertising budget on other channels. Unilever was the 30th largest advertiser on Facebook in 2019, with more than $42 million in Facebook ad spend in 2019, according to CNN.

Coca-Cola announced on June 26 that it would stop advertising on all social ** platforms for at least 30 days in the future. James Quincey, global CEO of Coca-Cola, said that this move is not to join the movement of other brands to boycott Facebook, but it is also to call for the control of racist content on social **, and hopes that the marketing of social ** platforms will be more transparent. Since then, brands such as Levi's have also announced that they will stop advertising on Facebook, Instagram and other social ** platforms for a certain period of time; Confectioner Hershey's announced a budget cut of 1 3 for this year's advertising on Facebook and Instagram.

The fermentation of anti-racial discrimination incidents is the fuse for advertisers to start openly "drawing a line" with social ** platforms such as Facebook. In fact, the opacity of social advertising and the damage to brands caused by harmful information on the platform have existed for a long time in the era of digital marketing.

There are no less than 1,000 kinds of beverages in the world with "Coke" as the brand, and manufacturers spend hundreds of millions of dollars on advertising to promote their products, but none of them can compare with "Coca-Cola". The reason why Coca-Cola has been able to dominate the international beverage market and create a steady stream of huge wealth for the Coca-Cola Company is that there is a mysterious substance called "7x" in the formula of this drink, and the proportion of this substance in the entire formula is less than 1%!What's even more peculiar is that the development of Coca-Cola was actually caused by the confused behavior of a small clerk.

In the spring of 1886, in front of a small and inconspicuous pharmacy in Atlanta, Georgia, USA, there were few people and cars. The store was deserted, and the little clerk was huddled in a ball, crouching on the counter to play tons. There is one with his head in his hands.

A middle-aged man walked into the store from the outside, waking up the clerk loudly, shouting to buy a headache cure called "Coca-Cola". The sleepy clerk turned around to take the medicine and found that it had been sold out. At this moment, the boss is not there, and he can't go to the formula room to pick up the medicine.

In order to cope with the customer, he casually picked up a bottle of medicine similar to a headache treatment, mixed it with soda and syrup, poured a small cup for the patient to drink, and the patient threw half a dollar at the counter after drinking it and left in a hurry. After a while, the boss returned to the store and found five or six customers arguing with the clerk about the red "Coca-Cola" potion that the man had drunk earlier. After investigating the reason, the boss suddenly realized, and asked the clerk to send the customer away with the red potion according to the method just prepared, and rewarded the little clerk with 5 dollars, and the little clerk was inexplicable.

After that, more and more people bought this potion, and the boss had to open another big store to entertain customers. In this way, the confused emergency behavior of a small clerk actually produced a world-famous beverage product. A year later, the potion's annual sales skyrocketed.

Condler, the successor of boss Pemberton, has repeatedly researched and improved the formula of Coca-Cola. By 1902, annual sales of the potion had swelled to 360,000 gallons, making it a worldwide hit. By the 30s of the 20th century, Coca-Cola potion was no longer a cure for headaches, but a popular drink.

As a result, Woodruff, chairman of the Coca-Cola Company, has become a world-famous beverage king, almost monopolizing the entire beverage market.

In the spring of 1886, Dr. Pemberton used a wooden paddle in a 40-gallon copper pot in the dungeon of his home to stir out a dark syrup that could be used in a soda drink shop as long as carbonated water was added, which was the prototype of Coca-Cola, and was later packaged by his partner Robinson to become the most successful Coca-Cola in history In 1886, Coca-Cola was only available in a few Atlanta beverage appliances, and each cup was only sold for 5 cents, but unfortunately it was not popular, Robinson did not give up, In 1887, the propaganda was strengthened and the company was persuaded to buy all the shares of Candler and take charge of the company's own operations. The origin of Coca-Cola's English word coca-cola. Robinson, a shrewd salesman, inspired the name from the two ingredients of the syrup.

These two ingredients are the leaves of coca coca and the fruit of kola. Robinson changed the K of Kola to C, and then added a cross in the middle of the two words, and Coca-Cola was born.

This is the right story. PepsiCo was born in 1898 in North Carolina, USA. It was invented by Carl Bryham, a young pharmacist.

At first, it was used for digestion, but when the young man mixed soda with a drink mixed with kola nut and vanilla seeds, he discovered this delicious, refreshing drink. In 1902, Perleham formed the Pepsi Company to produce the drink, and Pepsi was born. Burleham is known as the "Father of Pepsi".

The Chinese "Pepsi Cola" as we know it now is transliterated from the English p epsico. PepsiCo was born in 1898 in North Carolina, USA. It was invented by Carl Bryham, a young pharmacist.

At first, it was used for digestion, but when the young man mixed soda with a drink mixed with kola nut and vanilla seeds, he discovered this delicious, refreshing drink. In 1902, Perleham formed the Pepsi Company to produce the drink, and Pepsi was born. Burleham is known as the "Father of Pepsi".

The Chinese "Pepsi Cola" as we know it now is transliterated from the English p epsico.

Coca-Cola has laid off another 2,200 people worldwide, what happened to Coca-Cola? What's the problem?

It looks like Coca-Cola has dish soap added to it

One of its batches of products was mixed with a chlorine-containing liquid, causing the product to be substandard, and one of his employees later broke the news.

Chlorine-containing disinfectant was mixed in.

Water quality problem: Chlorine in the water. Presumably tap water.

Even more dangerous: not enforcing the company's own consistent standards in China.

International brands implement inconsistent standards", not a bowl of water is flat.

It exposes the essence of "pseudo international brand" and brings immeasurable losses to its "brand value".

Loss of at least $5 billion in intangible assets.

It's a pity. In fact, its standard water treatment production line is worth 50 million US dollars, and in order to achieve a monopoly position in the market, it lowers the standard, and it is estimated that local tap water is used.

Also, it's actually a colored "aerated sugar water that tastes good after freezing".

White sugar content: 1 tael of white sugar and 9 taels of water. weight ratio, which is called the "secret formula of the world".

Whatever the hell he does. Anyway, it's just right not to buy all the drinks.