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This is because Huiyuan Juice is now just withdrawing from the market.
Huiyuan juice is a drink that many people have drunk, but now Huiyuan juice has gone bankrupt, but after bankruptcy, you can still buy drinks from Mingzhong to Huiyuan in the market. Therefore, many people are very curious about why Huiyuan juice is still sold in the market after it went bankrupt? What's going on?
What is the current situation? In fact, this is because Huiyuan juice is now just withdrawing from the market.
Huiyuan juice introduction
At present, Huiyuan juice has only withdrawn, and the so-called withdrawal is from listed to non-listed, not to say that it has withdrawn from the market, that is to say, if you want to buy Huiyuan juice products, you can still buy them in commodity stores. At present, although Huiyuan juice has withdrawn, it has always wanted to make a comeback, so it has been producing Huiyuan juice series products over the years.
Huiyuan juice used to be a household name, and there was often an advertising slogan on TV: "Huiyuan is called the New Year", and the sales of Huiyuan juice at that time were also very good, but later Coca-Cola acquired Huiyuan juice, and the acquisition of ** was 100 million yuan, which was originally a good thing for Huiyuan juice, after all, Coca-Cola was ahead of Huiyuan juice in this industry, but Huiyuan juice was directly caused by poor management.
Huiyuan juice is a large enterprise, but the management of large enterprises is also very important, if the management is not good, then the final result is bankruptcy, obviously Huiyuan juice is because of this reason. In the past, Huiyuan Juice had tens of thousands of employees, but now there are only a few thousand, and this number is still decreasing, and no one knows whether Huiyuan Juice will completely disappear from the market one day. However, it is also possible that Huiyuan juice will be able to make a comeback again, so let's wait and see.
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On the day of June 1st, when everyone was celebrating Children's Day for the children, we drank a brand juice from childhood to adulthood Huiyuan juice operator went bankrupt and reorganized, but now the market can still see Huiyuan juice on sale, many people should think it is very strange, so, since the Huiyuan juice operator is bankrupt and reorganized, why is there still Huiyuan juice on the market?
Huiyuan juice is an old brand with its own history, and it is also a drink that many people have drunk since childhood, but in recent years, Huiyuan juice's poor management, coupled with the debt pressure, has announced its delisting at the beginning of 2021, and finally announced the bankruptcy reorganization of the operator on June 1. In fact, such news is not sudden, and there were already obvious signs at the beginning of this year. Pre-reorganization refers to the process in which the debtor and creditors draw up a draft reorganization plan through negotiation before the commencement of bankruptcy proceedings, and then file an application for bankruptcy reorganization with the court after obtaining the consent of the majority of creditors through certain procedures.
It is worth noting that despite the bankruptcy and reorganization of Huiyuan Juice, its products are still sold in the market, indicating that the company is in operation and needs to be reorganized to gain a new turnaround. Therefore, the bankruptcy and reorganization of the operator of Huiyuan juice does not mean that this brand of juice has become history.
Huiyuan Group was founded in 1992, after more than 20 years of development, there are basically a lot of styles of fruit juice drinks, including Huiyuan juice. Huiyuan Juice is a series of fruit juice products produced by China Huiyuan Juice Group, as of 2017, Huiyuan Juice's asset-liability ratio and total liabilities are as high as 11.4 billion yuan. Due to poor business conditions and debt pressure, on January 13, 2021, the Hong Kong Stock Exchange issued an announcement announcing that in accordance with Article 18 of the Listing Rules, the listing status of Huiyuan Juice will be cancelled from 9 o'clock on January 18.
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It is also possible that the small branch has not yet received the news in time to continue for reference only, Huiyuan juice has three main characteristics: 1. High-quality raw materials: establish a raw material base in the domestic high-quality fruit producing areas, collect high-quality fruits, establish a factory nearby, produce fruit puree and concentrated juice, and adopt advanced cold-pressing technology to retain the nutrients of fruits to the greatest extent.
At the same time, it also imports some high-quality concentrated juice raw materials from abroad. 2. Advanced technology: In the process of juice production, advanced ultra-high temperature instantaneous S bacteria (UHT) process and aseptic cold filling process are adopted to minimize the heating time of S bacteria and filling process, so that the juice can retain more nutrients under the premise of fully ensuring product safety.
3. Pure taste: high-quality raw materials and advanced technology are the favorable guarantee for the taste of Huiyuan juice. In addition, the use of advanced aroma backfill technology, ** volatile flavor substances due to heating, so that the flavor of the product is more pure, fresher and safer!
We use the best ingredients when making our own freshly squeezed fruit and vegetable juices, and the juicer and ingredients are cleaned carefully, so you don't have to worry about food safety.
Fourth, fruit and vegetable juices have less loss of nutrients such as vitamin C. If freshly squeezed fruit and vegetable juices are squeezed and ready to drink, the loss of vitamins is less, while commercially available fruit juices and beverages usually have a heating link during processing and a longer contact time with air, so the loss of vitamin C is relatively larger.
Fifth, fruit and vegetable juice can be matched according to personal taste, different raw materials, different ratios will produce different tastes and textures, wonderful!
Sixth, for people with poor teeth and poor digestion, it will be difficult to ensure adequate intake of fruits and vegetables every day, and juicing yourself is a good way to supplement at this time. FYI.
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Huiyuan juice has no additives. According to the company's relevant personnel, the "100% juice" produced by Huiyuan is to concentrate the freshly squeezed juice using aseptic refrigerated canning technology, and then dilute it with water to achieve the original concentration of juice, without any additives in the middle.
Huiyuan Juice is a series of fruit juice products produced by China Huiyuan Juice Group, "Huiyuan Juice" is a well-known brand in China's juice industry. According to the relevant data of Nielsen, a world-renowned market research company.
In 2018, Huiyuan's market sales share of 100% juice and medium-strength juice was .5%, compared to 2017, respectively9%, continuing to rank first in the sales volume of medium and high fruit market.
In terms of market share, Huiyuan has ranked first in China in terms of market share for more than ten consecutive years. Imitation early rock.
Product Introduction
Huiyuan juice brand has a wide range of products, including 100% fruit juice series, medium strength fruit juice series, fruit juice drink series, children's juice series, drinking water series and other products. Among them, the 100% juice series is its star product.
"Fruit & Vegetable 5+7" is a children's exclusive fruit and vegetable juice specially developed by Huiyuan for children aged 3-6 years, which is rich in five kinds of fruits such as orange, peach, apple, kiwi and mango, and vitamins and trace elements contained in seven kinds of vegetables such as tomato, broccoli, carrot, asparagus, spinach and pumpkin, which can effectively supplement the nutrients lacking in children's diet.