Is it really the main aspect of the problem if Coca Cola competes with Coca Cola for the channel?

Summary. Hello about the reason for the failure of Coca-Cola's market research, the answer is as follows: the reason why Coca-Cola has become everyone's favorite brand is not how unique the taste of his products is, and the taste is not the main motivation for purchase.

What really matters is the traditional American spirit represented by the brand's traditional formulas, which is where the true meaning and value of the brand lies in the minds of consumers; To abandon him would be to betray the American spirit.

Hello dear about the reason for the failure of the Coca-Cola City Slide Field survey, the answer is as follows: The reason why Coca-Cola has become everyone's favorite brand is not how unique the taste of his products is, and the taste is not the main purchase motive that is the most believable. What really matters is the traditional American spirit represented by the brand's traditional formulas, which is where the true meaning and value of the brand lies in the minds of consumers; Slowing down the bureau and abandoning him would be tantamount to betraying the American spirit.

Coca-Cola is everyone's favorite drink, and it has always led the development of the beverage industry in terms of brand, product and innovation. Before the mid-70s of the 20th century, Coca-Cola had been the hegemon of the U.S. beverage market, with a market share of 80%. You must know that in order to impress the minds of consumers, such a successful brand has also gone through many detours.

After the mid-70s, the old rival Pepsi Cola rose rapidly, with a huge amount of expensive advertising aimed at young people, focusing on the positioning of "young people's Coke", and also through anonymous taste comparison and free tasting live broadcast, which caused a surge in sales; This made Coca-Cola's business very challenging. To find out the cause of the decline in sales, Coca-Cola conducted an in-depth consumer survey in 10 major U.S. cities to understand consumer reviews of product flavors and to solicit consumers' opinions on new cola flavors. The results show that the majority of consumers are willing to try new flavors.

As a result, Coca-Cola's decision-makers decided to end the historical mission of Coca-Cola's traditional formula and develop new flavors of Coca-Cola. After the new product was developed, the company spent a lot of money to do taste tests in 13 cities to ensure that nothing went wrong, and the results were more reassuring to the decision-makers, and 60% of consumers said that the new Coke tasted better than the old Coke. Based on this, the company believes that the launch of new flavor products will quickly help Coca-Cola win back the market.

After remodeling the production line at any cost and doing a lot of publicity, the new product was launched. However, to the unexpected nightmare of the management, more and more loyal Coca-Cola customers began to boycott the new Coca-Cola Wang. The company continues to receive complaints and criticisms from consumers**, whose anger is uncontrollable like a volcanic eruption.

Under pressure, policymakers were forced to make concessions and keep the new Coke production line while reusing the nearly 100-year-old traditional recipe to produce the "old Coca-Cola" that Americans are proud of.

Hello, the competitive strategy of Coca-Cola and Pepsi: 1. Pepsi uses the "handsome guy and beautiful girl image method", "on-site blindfold tasting method", "increase the amount without increasing the price" and other methods to quickly form a youthful and beautiful, delicious and affordable brand image, attract young people to form brand preferences, and quickly occupy the market. 2. Pepsi's competitive strategy is "head-on positioning", which quickly occupies the market and takes the leading position before Coca-Cola fully understands.

This competitive strategy is characterized by fast and efficient, but Coca-Cola was "confused" at that time, panicked, and even made "change the original formula" and other next steps, resulting in the strong opposition of its own hardcore "brand loyalists" formed over the years, so that it quickly realized its mistakes and corrected them in time, realizing that its biggest advantage is the unique product quality, so as to maintain its position as a market leader. 3. Sun Tzu's Art of War strategy chapter said: "Know the other and know what you have been, you will not be defeated in a hundred battles", to win in the competition, you must have a comprehensive understanding and grasp of yourself and your competitors, with the help of the "five forces model", SWOT strategy, etc., to accurately grasp the advantages and disadvantages of both sides, avoid the real and attack the weak, and attack the shortcomings with your own strengths.

Actually, it's not that complicated, and the most fundamental point is preconceived. The second is that consumers already have a habit.

In the past, there were several factories in China that produced cola"Coke"Do you think there are still any? Now the common in addition to the delicious is Pepsi, Pepsi is not small now, but that is the effect of advertising, do you think about the recent TV more delicious advertisements or Pepsi advertising?

Think about Sprite again? You look for 7-Up in the market.

Lay's is a brand of PepsiCo.

PepsiCo also operates a fast-food business.

KFC Pizza Hut is owned by PepsiCo.

Coca-Cola seems to be dealing in beverages.

Pringles is a brand owned by Procter & Gamble.

Pringles and Lay's are both big names.

Personally, I think Pringles is bigger.