What is the traffic trading service and what is the traffic trading platform?

Mode: Baidu Exchange Service is based on the real-time bidding transaction protocol and connects with both traffic supply and demand sides to improve delivery efficiency and delivery revenue.

Qualifications: The traffic transaction service strictly reviews the qualifications of the leading companies and demanders to ensure the best user experience. At the same time, through real-time bidding for each impression, the maximum benefit can be obtained for each traffic impression.

Autonomy: Cooperation** can independently set customer restrictions and creative review, and set a display floor price to improve traffic monetization.

At present, the traffic trading service mainly adopts the invitation application system for cooperation, and in addition to the above content and the BES principle process, no more details have been disclosed, as well as the conditions for applying for the opening of the BES service. But up to now, it has been one of the latest Internet giants to launch RTB services in China.

On August 22, 2013, at the New Marketing Forum of the World Congress, it was announced that the traffic transaction service (Baidu Exchange Service, referred to as BES) was officially launched, which is also another heavyweight after Google, Ali and Tencent.

BES has three core advantages: high-quality resource guarantee, data analysis capabilities and multiple service support, which is conducive to helping enterprises gain a comprehensive insight into audience value, value and marketing opportunities.

The founder of DCCI believes that the realization of RTB effect requires the convergence of more mainstream and high-quality traffic resources, and the larger the scale, the wider the audience resources that can be purchased, and finally release the advantages of the RTB model in terms of accuracy and effect. As the first entrance to traffic, it has huge and high-quality traffic and promotion resources. Therefore, the entry of online advertising is likely to promote online advertising into a new era of performance marketing; Yang Jiongwei, CEO of Jusheng Wanhe, who is committed to the field of precision marketing, also said, "The check and screening of partners by traffic transaction services is conducive to the formation of a healthy ecology. ”

4. Alipay users directly log in to Alipay** to use the designated function to actively generate a receipt or payment transaction order and the transaction amount completed exceeds the above 5,000 yuan or 500 yuan of free transaction flow (hereinafter referred to as "paid transaction flow").

After registering on the traffic trading platform, you can purchase or recharge traffic in the platform through your mobile phone or computer, transfer the traffic to your friends to share and use, and you can also deposit the inexhaustible traffic within 3G** (including basic** and iPhone**) into the traffic trading platform and use it later. Some specific ** can also deposit the traffic of the business area into the traffic trading platform. [The traffic of the half-year package is not cleared across the month, and the half-year validity period is valid, click to enjoy a 20% discount! ] 】

E-commerce platforms need a kind of calculation of traffic, and it is a simple business infiltration with him, this traffic transaction.

And the potatoes were bred and born.

Let's start by understanding the types of traffic:

1. Frame flow.

For example, I add a 0 size frame to my **, how much traffic I have, how much traffic I bring you, your counter is changing with my traffic, but it doesn't actually bring you traffic, this kind of traffic has the lowest value, generally 10,000 traffic is only a few dollars, if it is with other plugins, maybe dozens of dollars, the main role of this traffic purchase is to brush alxea ranking and PR value. This kind of traffic is of little significance, most of the ** traffic is like this, that is, to increase the flow for you, the counter is changing, in fact, no one can bring it to you, just change your counter.

2. Pop-up traffic.

This kind of 1000ip is generally 4-5 yuan, and when it is acquired, it is about 6 yuan 1000ip.

The acquisition of pop-ups is generally some registration page advertising, this kind of traffic is to be tested, because any profitable station has a single IP profit value, that is, how much profit is generated by the IP, and the profit value of this single IP depends on the quality of the IP and the profit of the terminal.

For example, if your station is doing SMS, every 1000 pop-ups, you will have an income of 10 yuan, then the profit value of your use of this pop-up window is 10 yuan 1000ip, and when you buy it, it is only 6 yuan 1000ip, so you can invest hard, and you can invest as much as you have.

Pop-up traffic is suitable for highly attractive garbage stations, but when choosing to acquire pop-ups, you must first test whether the profit value of a single IP is greater than your investment.

The acquisition pop-up is going to the big ad network to buy because the credibility is better.

3. Directional traffic.

Directional traffic is the best in these categories, and the cheapest is also 1 cent a click, such as Google advertising, bidding advertising, etc., are all targeted traffic, directional traffic means that the traffic comes to your station, and it comes in after reading the profile of your station first, and the purpose is very strong, naturally this is very suitable for some product sites.

Directional traffic is also to be tested before investing, that is, to invest dozens of yuan in traffic, calculate how much traffic has come in, how much money has been earned, and see if it is profitable.

So we said one point, that is, it is easiest to make money by studying bidding ads, because others invest in this kind of advertising to make money, and we imitate their products or their online projects to make the same profit in bidding, this is a project that I have packaged before, that is, to study those projects on bidding ads every day, specifically looking for those projects on the Internet, what they do, we will do, because they can make money by investing in advertising, our projects are the same, we invest in the same money.

This is a feature of directed traffic.

Directly click "Trade", and then click "I will buy" or "I will **" the corresponding buy and sell orders of other members, and you can achieve an immediate transaction! Fourth, the need for new registration. 4. Why can't my ad be delivered?

Advertisements cannot be delivered, and in many cases, the review has not been passed.

Buying traffic may be how much you pay for others to help you increase the number of visits in the future, of course, this is just made for others to see, because so much traffic is visited by the guy who collects your money There is no practical meaning.

As for selling traffic, it may be that you help the other party to add clicks.

I searched it in the application market,

Seriously, I don't know much about the rest.

I don't know much about the others for the time being.

That's already fine.

The others are not well known for the time being.

Seriously, I don't know about the rest

In general, there are two ways to operate Lu Qi.

Second, buy the source code by yourself.

The source code is more expensive, generally, around 400.

Generally speaking, you can only use it yourself, depending on the mobile phone traffic**.

Mobile phone traffic queryFor mobile users, dial 10086 and the system will automatically send an SMS to the mobile phone.

For telecom users, dial 10000 and the system will automatically send a text message to the mobile phone.

For Unicom users, dial 10010 and the system will automatically send a text message to the mobile phone.

Log in to the online business hall to inquire.

Mobile phone traffic calculationMobile phone traffic 1GB is equal to 1024M traffic, and the unit of mobile phone traffic is 1024 base, and the units are GB (G), MB (M), KB, B. That is, 1GB = 1024MB; 1mb=1024kb；1kb = 1024b, usually we use the mobile phone to surf the Internet, the traffic balance in the mobile phone card will be deducted, and the traffic in the mobile phone will automatically become the external traffic charge after the deduction.

We are also concerned about the algorithm of traffic, and we will find that the conversion method of traffic and the data storage method of the computer are relatively similar, mobile phone traffic refers to the traffic data generated by the mobile phone Internet access, when the mobile phone opens the software or performs Internet operations, it will exchange data with the server, and the mobile phone traffic refers to the size of the data.

Mobile companies can only sell, and people around can open hotspots for charging.

Traffic treasure has a traffic market, and it's been a few months, and you're too out.

Buying and selling traffic, to put it bluntly, is that you buy traffic from a certain station, and then that station uses some methods (pop-ups, or advertising space) to attract users who look at the web page to you. If someone goes to you, you'll have a high traffic.

For example, you spend 100 yuan on advertising in the KeyRun Alliance to buy pop-ups. For every 1,000 users who watch your ad that pops up, it's 10 yuan.

You spend 100 yuan and you can get 10,000 people to see your ad. Naturally, there are some people. Will click on your advertisement, buy your station products, or enter your station.

Where did these people come from? The alliance acts as an intermediary for this kind. The stationmaster who has **. Go to the alliance to take advertising and place it on your own **. When a user looks at them, an ad pops up.

Separate IP traffic is required to prove that there are many people accessing this and highlighting the value. In this way, there will be a lot of advertisers to advertise, which can increase advertising revenue. Even when the number of visitors reaches a certain level, it may be valued by other Internet companies and then acquired.

So, for a **, dedicated IP traffic is very useful.

Where there is demand, there is a market, and where there is a market, there are profiteers.

Since there is a great need for an independent IP. Naturally, there are people who have the idea of this.

There are some people who use the **server in their hands to access**, increase the number of independent IP visits, and then charge **.

This is called buying and selling traffic.

Some of these people who buy traffic are still virus makers (or virus spreaders). They write and disseminate Trojans. Let someone else's computer be infected with a virus and become a ** server under his control.

In normal times, they can use these ** servers to buy and sell transactions with unique IP access. In unconventional times, their ** servers can even be a tool for Dos flood attacks.

People who buy traffic use these servers to access, and for the institutions that monitor traffic, these servers represent independent IPs, independent computers, and independent people. Therefore, the traffic calculation agency also recognizes these access traffic. So, what you're buying is real and recognized traffic.

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