Which ad network is doing better in the mobile Internet industry now?

At present, there are not many companies in China that do advertising alliances in the mobile Internet industry, and the technical level is uneven. As far as I know, the one that excels in this field is the 3G simulcast network under the mobile business network. That's because it has six major advantages:

1. Huge alliance resources.

At present, the 3G simulcast network operates more than 20,000 alliance registration sites, more than 15,000 application software, covering 639 cities, and maintains close contact with advertising partners in the industry, covering technical services and mobile advertising promotion, etc., and has established extensive visibility and market influence in the wireless Internet industry, and is recognized as the most authoritative third-party advertising platform and data traffic statistics platform in the industry.

2. Mature alliance model.

Close cooperation and benefit sharing. Complement each other's resources and grow together. Information sharing, platform integration. Aggregate development, scale effect.

3. Triple play patent technical support.

The national patented technology computer wired network, mobile phone wireless network data synchronization update, 24-hour lock of major site news information, product information, real-time maintenance and update, quickly build a 3G display platform for the majority of enterprises. At the same time, it has become a 3G simulcast network resource site and quickly obtained advertisers' advertising revenue.

4. Rich experience in wireless Internet.

Years of experience in wireless Internet services, well aware of the preferences of mobile phone users, whether it is PC users entering the mobile phone site, or mobile phone users searching for favorite content, 3G simulcast network provides the best platform.

5. Three-dimensional 3G simulcast advertising method.

The three-dimensional combination of creativity, interaction, and customer access statistical analysis system realizes the accurate delivery of advertisers. Let every advertiser buy with value and knowledge.

6. Complete 3G simulcast advertising plan.

At present, the advertising program covers consumer electronics, training and education, IT industry, personal products, fast-moving consumer goods and other industries. Precise mobile marketing is carried out for the people, regions, and concerns required by advertisers, and accurate data analysis of marketing effects, user visits, mobile phone numbers visited, click-through rate, ** rate...

Okay, having said all that, you should give me extra points, you should give me points, hehe.

The high-end is doing it.,At present, it's relatively large-scale and regular.,The high-end is mainly for mobile advertising.,It's more in line with your mobile game.。

The main building does, please consider mobile phone promotion and advanced mobile network alliances, Tencent's Guangdiantong, Duomeng advertising, DPS advertisers, these are the current mainstream mobile Internet ** promotion advertising platform, the effect is also the best, accounting for more than 95% of the mobile Internet traffic entrance, thank you.

And your kind of small game, the most suitable for mobile advertising, the advanced mobile network alliance is for the mobile phone alliance advertising promotion, the click ** is very low, and the amount is large, suitable for new types of games; Tencent's Guangdiantong is also good, with accurate market positioning and accurate crowd orientation, which can also be considered; The other few are mainly accurate in traffic, compared to Tencent, they focus on vertical fields, so although the advertising is single, the traffic is not as large as theirs, but it is also very accurate, but the effect statistics are not very convenient. The landlord himself contacts the major advertisers according to the actual situation.

What we do is Meituan Dianping's advertising inventory.

2. In addition, offline B-end resources include: catering and non-catering business vertical pure sliding household resources, which can enter the store with materials, pants banquet sales, movie tickets, ticket machines, charters, and pre-screening advertising. Advertisements for takeaway rider clothing, takeaway boxes, takeaway materials, etc.

3. Coupons (red envelopes, vouchers, etc.).

I was impressed by the Ant Forest in Alibaba's Alipay, which is a good advertisement that encourages citizens to travel with low carbon every day, the number of steps per person walks per day, taking the bus, taking the subway, riding or sharing bicycles, donating clothes, etc., which is converted into different amounts of energy, and can be planted in several deserts across the country to a certain amount, and Ma Yun funded the planting of real trees, planting trees in 24 locations, and greening China with windbreak and sand. Some businesses saw that more and more people were participating, so they advertised on the tree-planting networks of Paiyan, and Ant Forest had income, feeding back to the planting site, planting more trees on the edge of the desert, and gradually going to the center of the desert, turning more desert into an oasis with dusty silver! In 2019, Alibaba's Alipay Ant Forest won the UNESCO Award!

It is because of the good advertising on the Internet that it attracts more people to participate and interact, greening China and moving the world! Every day, more and more people join the low-carbon Ant Forest Action! You can also participate!

Analysis of the Internet advertising market pattern.

The Internet advertising market continues to maintain a steady growth trend.

As an industry with a significantly higher degree of digital upgrading, the Internet advertising market continues to maintain a steady growth trend driven by the continuous emergence of emerging first-class resources and technology. On the other hand, the policy supervision of the ** platform continues to increase, which has been transmitted to the downstream advertising link, and the future strict supervision is expected to remain unchanged, and industry manufacturers need to focus on policy risks.

The size of China's Internet advertising market has steadily increased, and its overall share will continue to increase.

According toProspective Industry Research InstitutePublished in theAnalysis report on market prospect and investment strategic planning of China's Internet advertising industryStatistics show that in 2017, the scale of China's Internet advertising market exceeded 300 billion yuan, reaching 301 billion yuan, a year-on-year increase. It is estimated that the size of China's Internet advertising market will reach 350.9 billion yuan in 2018. Under the condition that the overall advertising market size remains stable, Internet advertising continues to grow in the overall advertising market share with a large audience and innovative advertising forms, and it is expected that the size of China's Internet advertising market will exceed 400 billion yuan in 2019, reaching 401 billion yuan, a year-on-year increase.

Statistics and growth of China's Internet advertising market from 2011 to 2019**.

Statistical analysis of Internet advertising market share.

Statistics on the market share of Internet advertising in 2017.

The size of China's information flow advertising market has reached 100 million yuan, and it will continue to maintain a growth rate of more than 50% in the next three years.

In 2016, the scale of China's information flow advertising was 100 million yuan, with a year-on-year growth rate, and it is expected to maintain a growth rate of more than 50% in the next three years, and will exceed 140 billion yuan by 2019. In addition, the hyped concept of Internet celebrities in 2016 and the live broadcast platform boosted by the capital market have promoted the continuous change of the form and creativity of online advertising, and endogenous advertising may also become a new trend in the future.

Statistics and growth of China's in-feed advertising market from 2014 to 2019**.

The decline of traditional 4A advertising companies is willing to be that the original advertising industry pattern has been broken, and Internet companies are also looking for the next bigger outlet while receiving traffic dividends. In the future, there will be the arrival of new technologies such as blockchain advertising, and by that time, there will be new changes in the Internet advertising landscape.

The Internet advertising industry is now relatively mature, and it cannot be regarded as a sunrise industry, and certainly not a sunset industry. Constant innovation is needed to survive in this industry. The competition in the Internet industry is more fierce than that of traditional industries.

Advertising refers to the form in which the commodity operator or service provider bears the cost and directly or indirectly introduces the goods or services they promote through a certain medium, and is one of the easiest ways to realize Internet products.

Internet advertising is relative to traditional offline print media and outdoor advertising. Traditional newspaper advertisements are charged according to circulation, but the effect cannot be guaranteed, and the charging model is single. Internet advertising can be targeted according to users' reading habits and other preferences, such as Toutiao, which will push content that you may be interested in according to your preferences.

The charging mode includes CPT, CPC, CPM, CPS, etc., which can be charged according to the delivery time, clicks, thousands of views, sales and other methods, which are flexible and diverse to meet the needs of different users.

Sublimation of advertising through the Internet.

Internet advertising is the placement of advertisements on the Internet through online advertising platforms. It is a high-tech advertising operation mode that uses advertising banners, text links, and more methods to publish or publish advertisements on the Internet and deliver them to Internet users through the network.

Compared with the traditional four major communication (newspapers, magazines, television, radio) advertising and the much-loved outdoor advertising, Internet advertising has unique advantages and is an important part of the implementation of modern marketing strategy. Internet is a brand new advertisement**, the fastest and most effective, and a great way for small and medium-sized businesses to expand and grow, especially for companies that have a wide range of international business.

In the first half of 2018, the national departments for industry and commerce and market regulation investigated and dealt with a total of 8,104 Internet advertising cases, a year-on-year increase; The amount of fines and confiscations reached 10,000 yuan, a year-on-year [1]