How to make a good copy from scratch?

In the absence of a foundation, first of all, you have to go to the format, look at some copywriting similar situations in it, refer to the format and common sentence patterns inside, and then refer to and consult similar copywriting written by colleagues and classmates before, take a look at the content inside, pay attention to what problems to pay attention to, the front is to ponder by yourself, and then it is to ask for advice, if you don't understand, even if you ask a foundation, senior people, and then you can do it yourself in combination with the situation, and ask for advice again after doing it. Then after finding the problem, modify it yourself, and then ask for advice again, revise it again, and revise it back and forth, I believe that the copy you write will be good.

1) Clarify the purpose of the copywriting. When doing something, people will always work out how to accomplish it according to what they want to achieve. It is also the so-called pre-emptive writing, not pre-planned, and unsure of the purpose of copywriting, is ineffective, and it is in vain.

Therefore, before writing copy, you need to have a purpose in mind. Through this copywriting, I want to make customers like our products; Through this copy, I want to introduce the product to the customer; Through this copywriting, I want to make customers understand the difference between our products and other products. and so on, you must think about it and determine it before writing a copy.

2) Understand the efficacy of the product. The person who writes the copy must have a very full understanding of the project or product in hand. It's like when you go on a blind date, if you want to confirm whether the girl in front of you is a good girl, you will definitely ask the matchmaker, do the survey, and get along slowly, so if you want to show a little bit of the product through copywriting, then you must know that the product is excellent, so that others can have a sense of identity when they read your copywriting.

Some people say, what if this product has no merit? Copywriters should keep in mind that turning decay into magic is a basic skill, and if you can't even meet this requirement, you should change careers early.

3) Frequent scrutiny. When creative inspiration comes to copywriting, it's a joy to do it overnight, but when there's no inspiration, you need a lot of scrutiny. This scrutiny not only requires daily accumulation, but also requires the carefulness and patience of copywriters, who often scrutinize and update their knowledge.

Solid writing skills are the basic requirements, but in the area of innovative thinking and comprehensive knowledge of marketing planning, you must also have your own unique way of thinking and methods. For example, the copywriting position of Netfun New Media not only requires solid writing skills, but also attaches great importance to the planning ability of copywriting. After all, before a senior copywriter can write memorable text content, he must first have the ability to understand the core demands of the customer and the in-depth understanding and analysis of the customer's brand and product.