How hotels can be promoted through panoramic shots

China's VR panoramic shooting technology is becoming more and more perfect, we can see that many hotels have already applied panoramic shooting display technology, the actual effect of many people can be seen on Ctrip, Fliggy and other large and medium-sized ticketing center service platforms, according to statistics, Ctrip has released more than 3,000 hotels VR panorama, and the actual effect is immediately effective, customers have a large number of references in the case of choosing a hotel, the role of the service platform and the hotel release panorama is widely acclaimed, and thus reasonably improve the overall sales performance.

In fact, VR panoramic shooting is helpful for every hotel and customer, customers can get rid of the shortcomings of the traditional floor plan when ordering the hotel, so that customers can clearly see the hotel's all-round reasonable layout and service facilities, reduce the floor plan ** and the actual house ups and downs caused by the questioning, and affect the embarrassing situation of consumer emotions, so as to prevent the hotel from falling into the "fake photo" team.

VR panoramic shooting technology is very helpful to many industries, and the key to solving two major problems for the hotel industry: the traditional hotel ** and simple information content in detail, all of which are filmed and submitted by the hotel itself, and the content is generally local, which can not convey information and express the actual effect of the hotel in detail, and the objectivity and technical aspects are not up to the relative technical standards, resulting in a situation that is not matched with the specific hotel environment and is not equal. This is also has always been a difficult problem for this industry to deal with, especially in high-end hotels and B&B inns, want to show the design concept and interior decoration characteristics of the hotel in detail, just rely on a static data ** can not be from the overall display of publicity, the key points of the problem is difficult to show, and **, **, leaflets and other methods can not be compared with panoramic shooting.

The integration of VR panoramic shooting technology and the hotel industry that we have seen has solved this series of problems to the extreme, customers can grasp the hotel's indoor and outdoor and service facilities all over and the overall actual effect of the house, and some key problems, the immersion of the VR panorama is strong, and it effectively solves the problem of the manufacturing industry with unequal information content in the past, "seeing is believing" to enhance the sense of belonging of customers, and also improve the reputation of the hotel, customers are at ease, and the eye-catching rate has of course risen.

Now a lot of high-tech technology has been popularized in life, the application of VR panoramic display in various industries has also been well received, the hotel industry is not far behind, we can now book a hotel on a business trip to see the panoramic display, the hotel can also use VR panoramic technology to remotely display the shape of the hotel, the hall and the guest room and other places, so that customers can feel the comfortable environment of the hotel and perfect service items in person, and at the same time promote customers to book rooms.

Many young people have experienced business trips, so have you ever encountered a situation where the hotel booked online does not match the real hotel? If you are on a business trip with the leader, and the hotel you booked has this error, then your impression in the leader's mind can be described as very bad. The traditional online hotel viewing is only through the display of the room, which is very limited for consumers to obtain information, and there is no guarantee that the information is true.

Therefore, in order to better show consumers the structure of hotel rooms and the layout of internal homes, VR panoramic hotels have been favored by a lot. We can imagine being able to see the house in person without leaving home, and the details of the room can be enlarged**, and the surrounding environment of the hotel can also be seen at a glance, so what reason is there not to choose this hotel? The authenticity and comprehensiveness of hotel information is very important for consumers, which can reduce some of the concerns of customers, and consumers can also see the surrounding information, familiar with the geographical location of the hotel, as well as the service facilities of the hotel, and travel is also more convenient.

VR panoramic hotel can be directly oriented to consumers, can also be displayed on other platforms, which can maximize the benefits of the hotel, improve the occupancy rate of the hotel, and the panoramic display is also a good form of hotel promotion, after all, now the young customer group still occupies a large proportion, for them to accept this new model faster, panoramic display allows customers to visit the hotel as if they really came to visit, to give customers a visible consumption, also has a good publicity effect.

Consumers only need to go through the ** panoramic guide, click the mouse to visit the hotel room, the navigation guide allows you to walk while seeing, you can see any area you want. I won't think about it again, and when I arrived at the hotel, I found that it was not what I liked, and the VR panoramic hotel can fully display the characteristic charm of the hotel, so that you can experience the intimate service of the hotel in advance. The impact of VR panoramic display on the hotel industry is still quite large, and customers can still have an immersive experience when booking hotel rooms, which will undoubtedly deepen the customer's impression of the hotel, and naturally trust the hotel more.

Many people are thinking about what the functions of VR panorama are, and today I will summarize it for you, so that you can know this convenient knowledge in your future work or entrepreneurship.

1. Restore the panoramic (1 to 1) of the content you display to the Internet, the display content can be rotated 360 degrees, and the scene is 720 degrees roaming without viewing angles, so that the viewer feels immersive through VR, and the content you need to display (**, text, **, links, etc.) can be implanted in any position, and the effect can be shared through WeChat, QQ, Weibo, **advertising**, official**, cross-platform and other carriers.

Second, the content that needs to be displayed is presented in the form of electronic brochures, compared with the product brochures carried with you, saving publicity costs, expanding the scope of publicity radiation, you can read anytime and anywhere, and the electronic brochures can be shared separately. You can also add, text, navigation, smart map, payment, commentary, etc., to better display the corporate image and the details of the product, attract customers, vivid image, and increase the number of orders.

3. You can operate without network through the tablet, experience it quickly, browse easily, mark your favorite scenes in the panoramic roaming, and post your own comments anywhere, so as to increase the entertainment of the panorama, enhance the interaction of panoramic display, and enhance the sense of customer participation.

4. Scene personalized display navigation control, set up according to your needs, to meet the personalized panoramic display needs of your enterprise.

Fifth, you can experience the sense of gravity on the mobile phone, and the panoramic display will automatically rotate with the change of gravity, and experience the novel changes brought by gravity to the panorama. Intelligent operation background, easy to operate, saving a lot of manpower and material resources.

Professional 720° panoramic shooting and production, multi-platform display**, which can attract traffic for businesses to the greatest extent.

For most people who go out, the hotel is like a second home, how to be more assured, lack of smart children to quickly find the "home" as they want is a problem that many people are concerned about. In the past, hotel accommodation, reservations, and experiences were more **, ** to understand, and the real environment and situation of the hotel were unknown. With 360 degree surround view technology, you can experience the hotel's services in advance in virtual reality and view the surrounding facilities, environment and nearby tourist attractions.

Consumers can use 360 panoramic views to experience the virtual reality of the hotel they will stay in, such as room type, room orientation, floor, hotel service, etc. These experiences are not enough to make you decide to stay, but you can also have a 360-degree panoramic experience of the surrounding attractions, and then consider whether to stay at the hotel. Industry insiders expect that virtual reality may become the next era to affect consumers staying in hotels.

Virtual reality in the hospitality industry will probably be the standard for a high-end hotel in the future. Now, how the hotel industry should prioritize to capture the psychology of consumers may be full of pressure in the next era.

360 panorama is very suitable for the hotel service experience industry, 360 panorama can bring a completely different experiential marketing method to the hotel, 360 panorama hotel allows customers to experience the hotel software and hardware equipment in person and without time and space limitations, and at the same time, the experiential display of Fuwang has brought a new online marketing opportunity to the hotel.

The 360 panoramic hotel completely restores 100% of the real scene of the hotel to online, and at the same time, it can be browsed on the whole client. Consumers only need to wear a specific helmet, or even directly on the mobile phone and computer, touch the screen or click the mouse, and they can experience the hotel environment, room configuration, and menu details in an all-round, 360-degree way. 720-degree roaming, so that consumers are fully immersed, while roaming, they can book seats or hotels made **, or **book and **consult.

Hotel 360 panoramic experience, highlighting the "real" experience of the panoramic hotel, through the Internet will be the real hotel in front of consumers, this new marketing method, direct, effective, so that the hotel in the marketing is in a leading position. At the same time, this novel experiential marketing can attract a large number of consumer attention, 360 panoramic views to enhance the brand effect of the hotel, demonstrate the strength, and provide differentiated services in the fiercely competitive hotel market, creating a new high-end experiential hotel of "high-quality hotel, high-quality service, new experience marketing, and new concept management".

In addition to being used in the hotel industry, 360 panoramic technology is also very applicable in the fields of home decoration, automobiles, tourism, real estate and primary school panoramic display.