How to do a good job in advertorial marketing in hotels, and how to do marketing in hotels

As follows:

1. Improve employee welfare, including dormitories and staff meals, and enrich employees' spare time, which can improve the enthusiasm of employees.

2. Save energy and reduce consumption, and reduce unnecessary consumption. The hotel is a large consumption industry, and the daily energy cost is tens of thousands, which is a very large cost when combined with the consumption of cleaning supplies and disposable items in guest rooms. If you take measures to save energy and reduce consumption, you will save a lot of money every month.

3. Add special services and personalized services. Hospitality is a very competitive industry. There is a lot of discretion when guests stay in the hotel, so the first impression of the hotel is very important.

4. Logistics support, for the hotel logistics work is very important, the hotel needs to consume a lot of items every day, such as wine, food raw materials, disposable supplies, seasonings, etc., if the logistics work is not done well, it will cause these items to be out of stock, affecting the operation of the hotel. Therefore, in order to ensure the logistics of the hotel, we must first ensure that the daily consumables of the hotel cannot be broken.

5. Provide high-quality services. In this way, word of mouth from customers is one of the important ways for us to expand customer resources.

6. Strive to cooperate with several large travel agencies and strive for team customers. Group customers are a guarantee of long-term benefits and a guarantee of increased occupancy. In this regard, it is important to provide preferential treatment to team customers, and it should also be financially convenient.

In addition to travel agencies, I think other travel agencies that often organize tours are also trying to do their best. Of course, this requires the efforts of managers and hotel marketing teams.

7. In the development of customer resources, we should give VIP customers some corresponding preferential policies and personalized services, so that VIP can enjoy exclusive dignity here. Make these people feel like they're not part of the general public. For some long-term, important VIP customers, room discounts are insufficient, but also humanized services (of course, legal services), so that the feeling for important customers is different, in the off-season to ensure occupancy is very important.

8. Do a good job in hotel service marketing. Now hotel marketing should be carried out from many aspects, television, newspapers, brochures, especially to use the advantages of the network for marketing, in the first forum that everyone often goes on for some advertising. For example, forums, post bars, Zhihu, Weibo and so on.

9. The front desk is the image representative of the hotel and the window of the hotel, and its location is very important. For the front desk staff, they must do a good job according to the prescribed process, and treat every customer who comes to the hotel with a smile, even if they come to borrow a toilet.

10. Do a good job in employee training. The competition of service quality between enterprises is mainly the competition of employee quality, and it is difficult to imagine that employees who are not well trained can have high-quality services. Employees are required to understand well in thought and do well in action.

On how to do a good job in hotel marketing, how to do a good job in hotel sales, how to do a good job in hotel brand marketing promotion plan, when it comes to the topic of hotel marketing, hotel brand marketing is especially important for developing hotels. Because whether hotel marketing is in place can not only help to do a good job in hotel sales and improve performance, but also bring brand awareness to the hotel. The following brand Yizhong Gang is a good hotel marketing for all kinds of hotels that need to do a good job in hotel marketing, how to do a good job in hotel marketing, how to do a good job in hotel sales, and how to do a good job in hotel brand marketing and promotion plan related ideas and information.

Hope can help bring references to hotel marketing.

1.How to do a good job in hotel marketing first needs to analyze the hotel's service groups, the level of consumption, from which should be accurate market brand positioning, with accurate positioning, and then study some of the preferences and ideas of this kind of hotel consumers. It is mainly necessary to analyze the consumer registration of their own hotel in the first month or two, how much is the tourism consumer data from the online hotel platform, the consumer data of the active door-to-door, and the urban area data.

From this data, analyze how many repeat travelers are and how high the proportion is.

2.With these different data and fortune receipts of the hotel, the hotel can effectively make a hotel brand marketing and promotion plan. You can organize customer service staff to visit the experience of in-house consumption or SMS condolences and blessings, and plan some preferential experience activities that can be pushed to consumers in time to attract consumers to experience consumption.

The hotel needs to check whether its room hygiene is up to standard at any time, and only in this way can it effectively improve the return occupancy rate of tourists.

3.Nowadays, in the era of the Internet, many hotels are using the hotel booking and travel platform to sell rooms, because there are too many hotels, at this time, the hotel needs to do a good job in the optimization of the hotel ranking, increase the opportunity of tourists to order. It can also be combined with the hotel's own brand** to optimize the ranking and obtain more impressions, which can not only enhance the popularity of the hotel Zhengliang brand, but also directly obtain consumer orders.

If the marketing promotion of chain hotels can be combined with some self-published articles to gain fans, as well as WeChat applets, and all kinds of social marketing promotion. Through continuous promotion, the ideological values of the hotel brand are conveyed to consumers, and the brand image of the hotel is established. So as to bring brand effect and consumer word-of-mouth publicity to the hotel.

Conclusion: If the hotel wants to do a good job in marketing, it is inseparable from perfect hardware facilities and systems, a complete hotel management marketing model and high-quality services. The above is for you to do some of the best hotel brand marketing, how to do a good job in hotel marketing, how to do a good job in hotel sales, how to do a good job in hotel brand marketing and promotion plan ideas and information.

This article is the view of the brand Yizhongbang and does not represent the position of Oga Hands. Welcome to comment and leave a message, I hope it can help the hotel brand marketing and sales to bring some reference value.

First of all, you need to determine the purpose of marketing, and you must figure out why you are doing it, whether you want to improve the customer experience, or whether you want to improve the rate of entering the forest, or whether you want to collect money, the idea is as follows:

1.The essence of marketing is service experience, if there is no good service experience, no marketing can solve the problem, or it is a marketing campaign, and there is no result.

2.If you just want to improve the customer experience, you need to do a good job of service management in advance, do the hotel management and services in place, and then launch activities and promotions, and design a variety of customer experience activities from scratch.

3.If you want to increase the occupancy rate, you should mainly work the membership and stored value, do the experience service of members, and the stored value plan, and design an activity to carry out various drainage, so that more customers can come to experience because of the activity, and then carry out various stored value, which can more effectively lock customers and improve the occupancy rate.

4.If you want to collect money through activities, it is necessary for Lao Chunyan to work hard, drainage, interception, financial flow, return, through the design of the overall marketing model, and evaluate the comprehensive factors of the hotel, through altruistic thinking for hotel event planning.

I've been learning and researching new hotel models here, and I hope I can help you!

1. Network promotion, this is more practical in the Internet era.

2. In cooperation with the platform, many general hotels use this.

3. Physical advertising, such as advertising space, street lights, billboards, etc.

4. Travel Slow Taisha cooperation.