In the era of mobile Internet, how should the furniture industry and retail industry develop?

Traditional furniture industry, no Internet sales high, in this era of rapid development, but also the era of the Internet If you do not unite the network, the traditional industry will be difficult to survive, that is, the sense of networking promotion is essential. I have been working in the furniture industry, and it is also the transformation of the traditional industry, and now the development is very good, only for display, with its own promotion channels, and now this model is conducive to the sustainable development of the furniture industry.

The innovation of the operating model is the main concern of the furniture industry in recent years. How to win the market, how to win the attention of consumers, every brand has put a lot of effort into it. For the current more common O2O operation model, the exploration of e-commerce by traditional furniture companies is still in its infancy.

However, the courage of enterprises to explore is innovation in itself. With the development of the market, the traditional furniture model can no longer meet the needs of consumers, which requires enterprises to start from their own characteristics and give full play to their own advantages, so as to better seize the market.

Custom furniture in the furniture industry, customized furniture for the whole house, and various categories of quality furniture appear in front of people's eyes, and in 2017, the price increase of the furniture industry will be full range and the overall range will be ****. This is a necessary trend. Compared with previous years, the profits of brand dealers have indeed declined, but not to the point of exhaustion.

Good furniture brands still create profits for dealers, and at the same time, the business guidance and supervision of dealers are more stringent. With the strengthening of sales management and the introduction of standardized operation mechanisms by many manufacturing enterprises, the difficulty of many dealers has not only not increased, but has decreased.

Domestic home furnishing stores have not stopped or slowed down the pace of opening stores. Although the furniture industry is still facing the crisis of overcapacity, these problems have not stopped the pace of expansion of home furnishing stores, but have made the industry home furnishing bigwigs more active change and integration. Therefore, according to the performance of the market, the overall trend of the furniture industry is still positive.

There is a decline of brands in the market, and there will also be a rise of brands. Rising brands pay more attention to enterprise development and innovation, and at the same time, they are more perfect in channel construction.

Customized home" model, in the enterprise competition advantages gradually highlighted, the custom model to fill the furniture market single choice of defects, pay more attention to consumer needs and use experience, so in the development of more favored by consumers. At the same time, starting from consumer demand, changing the traditional production model, based on what consumers need and what they produce, to avoid problems such as overcapacity in the traditional furniture model.

Now the rapid development of e-commerce, large and small e-commerce platforms, as many as a cow's hair, the model is also varied, the furniture industry as a traditional industry to transform the Internet to do e-commerce, it can be described as difficult, especially for small and medium-sized manufacturers, can be described as a table of mahjong 1 lack of 3Only individual goods, e-commerce talents, logistics and distribution, after-sales service, artificial intelligence development, etc. are all headaches in this industry. Although there are many difficulties, but everything is the same, as long as the product is good, it is also possible to do a good job in a channel.

With the development of e-commerce, many furniture industries have also made bold attempts, although the furniture industry has advantages and disadvantages in the development of e-commerce channels, but there will be development if there are obstacles. If the furniture industry can develop its strengths and avoid its weaknesses, the channel of e-commerce will be the main development channel in the furniture industry.

Offline, yes. In the after-sales service outlets, we will provide more convenient and thoughtful services for mass consumers, and at the same time do a good job in online drainage. Do a good job of online drainage.

Striking a balance between online and offline, and the most difficult step in choosing a home furnishing company is the continuous acceleration of the pace of new retail, and consumers often focus on experience. Keep emerging. We should go to the purchase, and there is more precise marketing to achieve the purpose.

To provide consumers with first-line services, you can buy aluminum alloy doors and windows for the whole home decoration in a specialty store. There are other decorations as well. And the doors and windows should have the style advantage of their own products, so that they will not worry about the library customers feel inconsistent when choosing the product style.

Although the arrival of new retail has brought us a lot of different situations, we must learn to innovate. Learn to strain. Society, online and offline.

Balance makes home business. It can go to a higher point and bring it to the enterprise. A good one.

Development of the situation. Bring a prosperous world to the enterprise.

If you want to carry out this kind of innovation in this new retail, then there should be a new breakthrough in terms of workmanship quality and quality, so that more consumers can buy such things.

Try it with *** mobile marketing!!