How to do the exhibition? How to do a good show

The process of the exhibition includes pre-planning, marketing, recruitment, customer service, exhibition arrangement, exhibition, and post-exhibition. The preliminary planning includes project establishment, contact of relevant resources, confirmation of relevant cooperation units, etc.; Marketing includes publicity and audience organization; Exhibition recruitment is the actual marketing process, and it is also the largest income of the exhibition**; Customer service includes interaction with exhibitors and providing them with all services related to the exhibition; The booth is generally divided into standard booth and special booth, the former is built by the organizer, and the latter is built by the exhibitors themselves; During the exhibition, it includes on-site services, such as maintaining on-site order, solving customer problems, receiving professional visitors, etc.; After the exhibition, it is mainly necessary to make a return visit to exhibitors and visitors, sort out the database, and then write a summary report to provide to the exhibitors.

If as you said, then you don't have to think too much, the main thing is to hit the ** investment, generally speaking, if it is the organizer, it will involve the exhibition, after the exhibition, like the intermediary, it is generally to help others attract investment, if your company is to speculate on the booth of the Canton Fair, then it is okay, if it is other less famous exhibitions, I advise you to find another, and in this kind of exhibition intermediary company, just hit **, if you feel that you have learned something, go to it.

UNITEXPO [Beijing] is recruiting store designers.

The company is located in Wangjing Jinyu International, now looking for excellent designers, looking forward to seeking common development.

Basic requirements: Experience in the design of clothing and other industry stores or shopping mall counters.

Proficient in 3D and PS; Designers who simply operate CAD or VR rendering are preferred.

Contact: Mr. Zhao 010-84775234

Don't know what kind of business your company is? Because generally these things are found by an exhibition company, and they will help you get them, including visas, air tickets, food, accommodation and transportation abroad, etc., just to spend some money.

If your company wants to save money, then you can only book tickets with airlines by yourself, and then find foreign travel agencies (usually with local Chinese), they will help you get all the food, accommodation and transportation abroad.

1. Responsible for completing the market research of exhibition (conferences, exhibitions, festivals, venue rentals, incentive tours, etc.) projects.

2. Responsible for the planning of the project establishment, theme, investment promotion, exhibition promotion, budget and operation management of the exhibition.

3. Write copywriting related to exhibition promotion.

4. Responsible for organizing and arranging the collection of relevant exhibition information, customer information, competitor information, etc., and analyzing market development trends.

5. Participate in the creative conception and planning of various exhibitions and art activities of the company.

6. Assist in the organization and implementation of the company's various exhibitions and art activities, track the implementation, and process feedback information in a timely manner.

7. Assist in the implementation of internal and external communication and related work of the company.

Before the exhibition: 1: Prepare the products needed for the exhibition (clothing, company manuals, business cards, etc.), corresponding props, and daily needs (water dispensers, disposable cups, daily medicines, tissues), and add some small gifts (with brand logo) if possible.

2. Staffing, equipped with personnel to have their own division of labor: 1, professional reception (distribution of information, ** to understand customer information, if you need further in-depth conversations can be introduced to the management personnel) 2, very familiar with the company's operation of the management personnel (to the interested customers to do further conversation) eliminate the code Xiang.

3. Researchers (go to peers to understand market information and record it in time).

Three: exhibitors should be familiar with the company's franchise policy, product information and the company's development history.

Four: Dress, it is best to dress in a unified image, which will give the exhibitor's brand image a better impression.

Five: Learn about etiquette.

Six: logistics preparation, (whether to ensure that the guest wants to go to the company to have a car and special circumstances).

Seven: Learn some information about the exhibition peers in order to prepare for the research.

During the exhibition: one: product-oriented, the products displayed on display should have their own unique perspective as much as possible, which can attract exhibitors and distinguish them from other peer products, and show their own concept and personality.

2. On-site operation (including the appeal of on-site staff and on-site self-initiative adjustment).

Three: active conversation (as much as possible to understand the customer's information, so that we can pay a return visit.) and comments or suggestions to us).

Four: etiquette (part of the brand's image).

5. Market research (survey of peer products and market dynamics).

2. Quickly analyze market feedback information (customer feedback, brand image, degree of recognition).

Three: do an analysis report of exhibition research.

Four: integrate information and carry out market development.

The exhibition is a kind of popular business activity or award, which is usually organized by the exhibition organizer to display a certain industry or product.

It appeals to both consumers and professionals.

It is a good place for sellers and buyers to negotiate, so that both parties can understand the market dynamics, increase market participation, and achieve mutual trust.

In addition, the fair can also help exhibitors and visitors promote and spread their brands, open up new customers, and promote product sales.

The scope of the exhibition is very wide, not only the mode of exhibition and sales, but also lectures, seminars, etc., to explain the characteristics and advantages of related enterprises, industries and their products, and promote the cooperation and development between exhibitors and visitors through the dissemination and interaction of knowledge.

Exhibition (trade fair) is a kind of publicity activity carried out to display products and technologies, expand channels, promote sales, and spread brands. In practice, the name of the exhibition is quite complicated.

Although there are many exhibition names, their basic words are limited, such as fair, exhibition, exposition in English, bazaar, temple fair, exhibition, and exposition in Chinese. Other names are derived from these basic words, such as the Internet era, which has correspondingly produced online exhibitions and online exhibition halls. The following is an explanation of the meaning of the basic words of the exhibition.

The exhibition is held to promote the communication and business development between enterprises and customers, businessmen and other enterprises. By participating in exhibitions, businesses can showcase their products and services, have face-to-face communication with potential customers, make new business contacts, strengthen existing business relationships, and learn about market trends and competitors. The exhibition is also an important opportunity for Shandan to understand customer needs and feedback, which can help enterprises improve products and services, and improve customer satisfaction.

At the show, companies can also learn about the best practices and latest technologies of other businesses, which can help drive their own innovation and growth.

Exhibitions are usually planned and managed by professional organizers, who are responsible for venue rental, booth design and construction, marketing and publicity, exhibitor registration, security and logistics. The scale and type of exhibitions are different, some exhibitions are for consumers, such as automobile exhibitions, electronics exhibitions, etc., and some are for professional markets, such as medical equipment exhibitions, chemical exhibitions, etc. The time and location of the fairs also vary, some are held regularly, such as annual fairs, and some are temporarily arranged, such as emergency exhibitions.

The success of an exhibition depends on a variety of factors, such as the quality of exhibitors, booth location, display effect, organizer capacity, and so on.

In short, the exhibition is an important platform for enterprises to expand their business, enhance their brand influence, understand market dynamics and explore business opportunities. With careful planning and preparation, enterprises can get more opportunities and benefits at the exhibition, and promote their own development and growth.

1.The slogan of the exhibition is a summary of the core concept, corporate culture and corporate characteristics of an enterprise, and it is the promotion of its own corporate brand and products. Through the corporate slogan, the attributes of the company's products are concisely highlighted, and the impression and understanding of the public can be greatly promoted.

2.The classification of exhibits should accurately design a set of exhibit classification scheme that meets the characteristics of the company's products, and the designer needs to master the overall exhibit classification, so as to better highlight the theme. 3.

The structure design of exhibits should make it clear that the classification of exhibits is designed according to the use function of the exhibits, so that the audience can clearly distinguish the use of goods from the simpler items, and it can also facilitate the reasonable purchase of the audience, so in terms of structural design, it is also necessary to provide a good shopping experience for the audience. 4.It is forbidden to announce the browsing, selection and management of the public in the booth, and it shall not affect the good image of the exhibition.

The commercial information conveyed in the exhibition design must ultimately be implemented in a variety of displays** such as models, images, charts, and samples. And the distribution of all these shows** must also be decided according to the content of the showcase. To focus on the display of important topics, the use of innovative ** to show the focus of the display can often get unexpected results.

Develop a rich imagination to create a variety of novel publicity**, discuss and select specific solutions that make these ideas feasible, ensure that they meet the constraints of the exhibition venue and have a unified style with the same theme, and incorporate the plot of the exhibition.