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First, hardware products display. Products (or services) are important, including new technologies, new products, innovative products (or services), hardware companies can display their products during the exhibition, so that the audience can better understand the product, but also can attract the attention of partners, enterprises can communicate directly with target customers in a very short period of time, can send product information to specific customers.
2. Find customers. Participating in the exhibition can focus on finding upstream and downstream customers, and complete the purpose of enterprise customer development and market expansion.
3. Promote the corporate image. It is mainly for corporate image display and brand image establishment; By participating in the exhibition, potential customers and businessmen can understand the strength of the enterprise, and it can also create pressure on competitors.
Fourth, industry exchanges. Professional exhibitions are the meeting point for industry manufacturers, wholesalers and distributors to communicate and communicate. Businesses can build and maintain long-term relationships with stakeholders at MICE events.
For the products and services of the exhibiting companies, 49 visitors to the show are planning to buy those products and services.
Fifth, the cost is low. Exhibition is a relatively low-cost form of brand promotion, as a typical P2P communication, due to the scope of time, place and the concentration of the target audience, it has become a good intermediary for publicity and promotion.
Material** e-Exhibition.com.
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If you just want to process orders, then basically, the exhibition you choose determines whether the purpose can be achieved. The focus of the preparation is on samples and sheets with detailed technical parameters as much as possible. The focus of the work is to measure and flexibly grasp the quality of the exhibition site (more experience than professional).
You can also consider preparing some low-quality gifts with the company's logo to give customers who come to the booth to negotiate and inquire to deepen their impression.
If it is a higher-level goal, such as enhancing brand awareness, it is necessary to understand the first-class service plan provided by the exhibition in advance, and take a two-pronged approach in product packaging, information release, and organization of public relations activities. Here according to different exhibitions, there are also some tips, you can use less investment to achieve a better publicity effect. An essential part of this preparation is a press release from a professional company.
In short, the exhibition is mainly for display. Even if the customer does not close the deal immediately, because the customer base participating in the professional exhibition is basically stable, leaving an impression in the customer's mind is also a starting point for doing business in the future. It is recommended that you do not have a rush mentality on the effect of the exhibition, in fact, as long as you do a good job in the product, and make unremitting efforts in accordance with your own market goals in the exhibition with industry influence, you will definitely find the right customers.
The process of exhibiting at the exhibition is also a process of information collection and peer exchange, and I hope you can gain something in all aspects in the end!
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Methods of receiving customers at the exhibition site:1) Arrive at the booth on time, make preparations before the launch, and start greeting customers.
2) During the exhibition, it should be done: Pailing is always ready to welcome customers, do not sit all the time. Concentrate on the exhibition, don't be distracted, don't read magazines at the exhibition, make small talk.
Take the initiative to pull customers, send information about dates, and do publicity. Warmly receive customers, know etiquette and understand politeness.
3) Wear business clothes, and it is best for women to wear light makeup.
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At the exhibition, we generally participate in at least two purposes: the first is to raise the corporate image, and the other is to order.
In the exhibition, first of all, we have to understand the market demand, different markets have different needs, including the requirements and functions of the appearance of this product, such as the first level to be limited to which range, we use this exhibition to obtain this information.
In addition, it is necessary to understand the development of our peers, including the scale of the competitor, his product development direction, his price, his quality, and his market positioning.
Because it is impossible for a person to participate in the same industry at the Canton Fair, there are many peers who go to the exhibition, we participate in the Canton Fair is not just a narrow goal of receiving orders, we also have to do a lot of other work before the bank, we have to understand the market situation, understand the customer, understand the development of competitors.
In fact, every exhibitor will do this, because even if you do not participate in the Canton Fair, participating in the Canton Fair is a relatively big move for a company, such a big move should tell customers that the development of the enterprise, product research and development, every research and development direction, new products, etc., which commercial enterprises should let their customers understand these moves.
On the other hand, you are like a performer when you participate in the exhibition, you must have enough views to fight for the crowd to cheer, and your regular customers at the Canton Fair will definitely come further and cooperate at a deeper level.
First of all, we have a careful arrangement for the product, so that customers can look at your products in thousands of products, it is very difficult to do this, we should be very careful when preparing samples, to carefully select, generally choose representative products, such as fan manufacturers, fans have a lot of styles, you have to select representative products to display at the Canton Fair.
In addition, we should pay attention to the appearance of the product, because the most important thing in the Canton Fair is how to maximize the attention of the guests, if the appearance has no characteristics, you have to keep the appearance neat and glossy.
Exhibiting at the exhibition can contact a lot of customers in a short period of time, and it is very intuitive, which is incomparable.
The cycle is very long, and advertising on the ** may do a design at once, and then a year.
**It is a never-ending Canton Fair, it has its own characteristics, and you can contact netizens through ** every day.
In the email reply, study the content of the customer inquiry thoroughly, and carry out it in a targeted manner, and include some information.
Some deliberately omit some information, to see if the customer will come to you to ask for more information, you have to follow up the situation after you finish, occasionally give him a ** contact, or send another email, the content of the email should be changed, and it should be appropriate ** contact, so as to attract the attention of customers, because customers search for inquiries on the Internet is not one.
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Hello, I am glad to serve you: how to write business behavior analysis of exhibition customer analysis business behavior analysis analyzes the comprehensive utilization of customers through data on the distribution of customers' funds, flows, historical records, etc. These include:
1) Product distribution: Analyze the number of different types of products purchased by customers in different regions and different periods, and obtain the status of the current marketing system, the market conditions in each region, and the operation of customers. 2) Consumer Retention Analysis:
By analyzing detailed transaction data, we segment the customers that the company wants to retain, and publish the list of these customers to each branch to ensure that these customers can enjoy the best service and discounts. Breakdown criteria can be metrics such as the number of transactions per unit of time, transaction amount, checkout cycle, etc. 3) Consumer loss rate analysis:
Analyze detailed transaction data to determine if a client is ready to end a business relationship or is moving to another competitor. The purpose of this is to evaluate customers who have been identified as having closed their trades and to find out why they ended their trading process. 4) Upgrade Cross-Sell Analysis:
Categorizing customers who are nearing the end of their trading cycle, who have good credit for loans, or who have other needs, makes it easier for businesses to identify different target audiences. Thank you for your trust, the above is my reply, I hope it can help you, I wish you a happy life.
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