Which way to seize the current influencer economy?

The development chain of the Internet celebrity economy can be said to be very rapid, and we can live broadcast micro-business.

The influencer economy is actually very easy to grasp, for example, you have to sell what is popular now, or let others buy some of your things.

Influencers rely on self-promotion, and most of them are free, so the cost of promoting products is low. High customer loyalty: Most of the customers of online e-commerce are their fans, and the probability of these fans converting into customers is far greater than that of strangers.

Moreover, the loyalty of fans is high, and the repeat purchase rate far exceeds that of other stores. ‍‍

We can develop something interesting and post it on the Internet, so that we can get the attention of others.

I think if you want to grasp the current Internet celebrity economy, you must start with the Internet celebrity economy publicity.

In the current Internet celebrity economy, first of all, you need to see what is popular in the first and second tier cities, and if you bring it back to the third and fourth tier cities, you are ahead of the curve if you start now.

The economic effect of Internet celebrities is to use some Internet celebrities to create the promotion and development of some online brands.

In fact, it is very difficult to catch Manager Wang Hong now, you must always pay attention to the Internet, otherwise when you find out, he is already about to become obsolete.

I think it is very difficult to grasp the current Internet celebrity economy, not only from the Internet celebrity economy, but also from the whole phenomenon.

Some of today's Internet celebrities are more famous than celebrities, but being an Internet celebrity cannot have a lower limit, and many Internet celebrities have been hacked. Be careful with what you say and do.

It should be a liberal arts major, after all, I am from a liberal arts background, and I can understand how difficult it is to study science.

First, consumers should strengthen their precautions.

Although Internet celebrity products are eye-catching, for consumers, on the one hand, they must consume scientifically and rationally, consume on demand, and do not be fooled by the propaganda of merchants; On the other hand, the screening of Internet celebrity products should be strengthened, such as the qualification of the store and the quality of the product. In addition, for online shopping fans, Internet celebrity products on the Internet should be cautious and one-click**, beware of becoming an advertising promoter of unscrupulous merchants.

The second is to promote regulation through supervision.

The Internet celebrity economy has become a momentary hit, but the corresponding supervision cannot be immovable. For example, it is imperative to strengthen the construction of the supervision and management system, and promote the standardization of the "Internet celebrity products" market by improving relevant market rules; For example, the establishment of an integrity traceability mechanism, or a "blacklist" mechanism, through the crackdown on dishonest Internet celebrity stores in accordance with the law, to ensure that the "pits" of the Internet celebrity economy are becoming fewer and fewer.

Third, the good self-discipline of the merchant.

The Internet celebrity economy is also made by individual businesses. Although fictional Internet celebrities can attract attention and money for a while, they are ultimately short-sighted. Therefore, regardless of whether the merchant is an Internet celebrity or not, it is most important to do business in a down-to-earth, civilized and honest manner in accordance with the law.

After all, no matter how complete the laws and regulations are and how complete the regulatory measures are, they cannot withstand the good self-discipline of the merchants themselves.

1. Consumers should strengthen their precautions.

Internet celebrity products are eye-catching, but for consumers, they must consume scientifically and rationally, consume on demand, and don't be fooled by the propaganda of merchants.

2. Promote standardization through supervision.

It is imperative to strengthen the construction of the supervision and management system, and promote the standardization of the "Internet celebrity products" market by improving the relevant market rules.

3. Good self-discipline of merchants.

The most important thing for businesses to do business in a down-to-earth, civilized and honest manner in accordance with the law is that one day they become Internet celebrities, and they will also have a lasting red foundation.

Disadvantages of the influencer economy:

1. The Internet celebrity industry is not standardized.

Internet celebrities can be found everywhere, such as in the famous Internet celebrity cities of Chengdu and Chongqing. The data shows that the number of people engaged in the Internet celebrity industry is already 10w+, and the number of Internet celebrities has surged, and there are many problems in the Internet celebrity industry, such as the vicious competition of similar Internet celebrity live bloggers, and there are more or less problems in the form of live broadcasts, live broadcast content, and live broadcast platforms, which makes the industry a little chaotic.

2. Lack of professional ethics of Internet celebrities.

Because of the surge in the number of Internet celebrities, many Internet celebrities are squeezing forward in order to be "popular", and they all want to become the "first brother and one sister" of a certain network and a live broadcast platform.

The best way to avoid this is not to blindly follow the herd. When you see what others buy, you must have a certain degree of judgment, so that you will be very risk-averse.

How to circumvent it, find your own position, and don't blindly follow the herd. Honey ba has something to see.

The advantages are as follows:

2. Strong operability. As long as you have a skill, or even no skill, you can enter the social platform and become an Internet celebrity just by virtue of your brain, vision, and uniqueness.

3. There are few restrictions and strong fairness. No need for academic qualifications, no need for ability, no need for looks, no need for family background, no need for connections. There is no need for funds, and the social platform has built a platform for docking resources, as long as it can be altruistic, you can get any resources you need.

4. Wide radiation range. In the past, the economy was greatly affected by location, geographical environment, business district, etc., and the Internet celebrity economy can be nationalized and even globalized.

The concept of "influencer" graduallyinto people's field of visionAt the same time, it means the Internet celebrity economy.

The proportion is expanding rapidly, and the Internet celebrity economy is peopleDerived from the networkout of an economic proportion, then brought by the Internet celebrity economyPros and consWhat are they?

The biggest manifestation of the Internet celebrity economy is the online environmentHeat is providedNowadays, more and more people are entering the ranks of Internet celebrities, from tens of years old to children, as long as they can be createdTraffic works, there is a certain opportunity to become an Internet celebrity, and it can be monetized through the traffic brought by the Internet celebrity, which is a benefit to people. Nowadays, the Internet is like air, and people can't do without itOnce the network goes down, probably the economic life of the entire city could come to a standstill. And the main body of the Internet celebrity economy is Internet celebrities, that is, people, so it'sThe good lies in the people, and the disadvantages also lie in the people

And the disadvantages of the influencer economy are:Impact on minors, most minors hope to be able to come through the channel of Internet celebritiesBe successful, because minors do not have the right judgment about these things, they may blindly go down the wrong path. Although Internet celebrities are notThere are no thresholdsEven children of a few years old can do it, but most of them have become Internet celebrities, and they are carried out under the correct guidance of their parents, rather than starting blindly by themselves. But this results in a lot of minorsIncomplete understanding of the concept of influencers, blindly joining themselves, resulting inTake damage, and even affected normal studies, which is the biggest drawback brought by the Internet celebrity economy.

For adults, there is a certain amount of judgment, and there areThe ability to take responsibility for things, so no matter on the road of Internet celebrity, you are responsible for your choice. And minors are not in a position to afford itself-inflicted consequences, it may evolve into a burden on a family, and this consequence will eventually turn into a hatred of the Internet for parents. Because there is no threshold and there is no very specialized management, the Internet celebrity economy has formed a lotBad atmosphere, and even some people will behave in order to attract attention.

But look at the influencer economyDevelopment to dateThe biggest thing about it is that it brings benefits to people, and in addition to providing heat for the network environment, it also provides a lot for peopleNew jobsIn addition to the live broadcast of the platform, there is also on the e-commerce platform, andBuild your own matrix。What's more, through the road of Internet celebrity, they started their own stores from scratch and established a company, and after having a company, they naturally need to open a variety of positions, and ordinary workers will make a profit and have more choices in employment.

The influencer economy is an emerging industry, and it has not yet reached saturation, so there are still many pros and cons. Adults can make their own choices, but minors need to have an influencer economyAweDon't try it lightly.

On the other hand, the Internet celebrity economy also has a very good help for the development of China's entire national economic structure, but there are very non-standard behaviors in the operation of the Internet celebrity economy, and there may be fraud that deceives consumers, and there are some Internet celebrity economies that do not follow the national tax payment and there are illegal acts of tax evasion.

It promotes economic development, provides people with employment opportunities, and provides heat for the online environment, but it is likely to affect the cognition and development of minors.

Its advantage is that it has led to the development of the industry, and it also has the characteristics of low energy consumption and low pollution, which has brought development to new areas of the economy, and its disadvantage is that it does not have a particularly high value, and there are distortions in the values of young people.

。MCN is a concept that has emerged in recent years. Because of the low cost of signing, there is a dedicated team responsible for many small ** creators who are willing to cooperate with them to jointly improve the output content and quality.

From the current point of view, there are several large MCN companies in China, they have a large number of teams and a clear division of labor. Each team is not <>

Internet celebrities of the same size tailor their own ** content. Sometimes the shortcomings of each creator are pointed out and solutions are provided for them to improve themselves. Signing an MCN also requires certain conditions, the income must meet the standard, and both parties need to sign a contract in all aspects of daily account management, with relevant legal provisions as the basis, and generally belong to a small Internet celebrity broker.

When signing an MCN, you should also pay attention to the company's background and avoid falling into the contract trap. Although these influencer agents have grown rapidly in recent years, and there are many companies, many creators do not know whether these companies are legal and compliant. Some people take advantage of industry loopholes and legal restrictions to set up small companies to sign up a large number of creators.

The Creator Earnings account is then managed, but does not provide any day-to-day operational management. This creates a <>

Phenomenon, the creator worked hard, but did not get any substantial help from the company. At the end of the day, dividends are paid to these companies every month. This has led to a lot of disputes, which have appeared on many platforms, and once there is a dispute, the platform is frozen, and the income cannot be withdrawn.

Therefore, for many creators, it is necessary to pay attention to screening their work ability, carefully consider the future development path, and then decide whether to sign with these companies.

Signing a contract with a regular company should also protect individual rights and avoid becoming a tool person。Many creators' income mainly comes from advertising, and advertising itself is a sensitive matter. Many users are very demanding about the quality and requirements of advertising, and if they receive bad advertisements and bad products, it will affect the loyalty of fans to a large extent.

Therefore, it is also necessary to protect one's rights in receiving advertisements and have the right to refuse inferior advertisements.

The online star economy refers to the "star" and "product" are twisted together through advertising bombardment, "moving" people's limited "imagination", and "association" to play the role of people's "empathy" for stars and products.

Traditional stars rely on the traditional packaging represented by TV, and Internet celebrities are species that grow on the mobile Internet. The star-making ability of the mobile Internet is increasingly reflected, and the biggest difference with the "centralized" star-making method of TV ** is that the manufacturing of Internet celebrities is decentralized. Therefore, in absolute terms, the Internet celebrity group will greatly exceed the celebrity group.

The main scope of star effect:

In China, non-mainstream image endorsement has not yet reached its peak, and there are already huge bubble components and irrational behaviors; With the maturity of consumers and the standardization of the industry, the residual model of enterprises will also become rational, the tide of celebrity endorsements will naturally fall, and the use of ordinary models will become the mainstream; At the same time, the emotional image spokesperson will emerge and gradually mature.

Recently, Zhang Yuxuan, a popular youth image endorsement star in South Korea, has become a non-mainstream image destruction stool elephant endorsement tycoon, and his first endorsement is a clothing brand in South Korea, with an appearance price of only 10,000 won, and he decided to find more opportunities in China, and at the same time can not avoid challenges. Businesses can use image spokespersons for a variety of purposes, especially in an era of celebrity effect and hype.

The Internet celebrity economy refers to an economic model in which individuals and teams who become popular content creators become popular content creators through the social guessing bureau to change the ** platform, with the help of the influence of the network and the power of meeting social needs, as well as their commercial benefits through brand cooperation, advertising, content payment, etc. This concept stems from the fact that with the rapid development and popularization of social networking in recent years, we have learned that the volume and social influence can be transformed into commercial value. The influencer economy has become a huge industry, covering multiple subdivisions, such as food, fashion, games, etc.

With the continuous innovation of the Internet of Connections technology and the continuous development of business models, the Internet celebrity economy is also evolving and growing.