How did the Amazon sellers who saw soaring performance in 2019 operate?

As a seller, the success of your business on Amazon is influenced by a range of factors. That said, whether a seller is selling a competitive product or a private label product, the product category they sell, their revenue, and their ability to scale are all factors that determine their success. This is noted in a new Amazon 2019 State of the Market report.

The purpose of this report is to provide a comprehensive perspective on the current state of the Amazon marketplace, including its growth, the changing nature and new initiatives, as well as seller reactions and strategies.

With the rise of new trends, tools, and services, Amazon's growth may divert sellers' attention. Sellers must remain agile and adapt their strategies to Amazon's movements. In this way, more effectively identify room for improvement and discover new ways to scale.

62% of sellers sell private label productsPrivate label products provide potential profit margins for sellers, who are able to produce products under their own unique brand names. According to the report, 38% of Amazon sellers surveyed do not have private label products, compared to 62% of private label sellers. Private label brands have unique Amazon Standard Identification Numbers (ASINS) so they can win shopping carts and stay ahead of the competition.

Private label sellers need to understand how to channel indirect competition, facilitate product discovery, and generate demand, while competitive sellers place a high value on the importance of real-time** optimization strategies.

50% of sellers use FBA

Half of Amazon sellers surveyed (50%) use Amazon FBA as their primary last-mile service. The FBA requires sellers to ship products to Amazon's fulfillment centers, and when one of the products is ordered, Amazon fulfills the order by picking, packing, and shipping, as well as providing the necessary customer support. Nearly a quarter of sellers (24%) use a combination of FBA and self-fulfillment methods.

The report says that more and more sellers are opting to use FBA strategies as they shift from SFPs. Due to the nuances of the SFP report, it can be recorded that the percentage that the seller gets in the buy box is smaller than it actually is, whereas in the FBA, the seller has a higher chance of winning the cart, thus driving incremental sales.

Amazon business requires a long-term investment

Last year, 73% of Amazon businesses surveyed hired between 1 and 5 employees. However, this year that number dropped to 52%, and the number of businesses with more than 50 employees increased by 13%. In addition, nearly three-quarters (74%) of respondents have been selling on Amazon for more than three years, and more than two-fifths (43%) have been selling on Amazon for more than five years.

Amazon's business is not something that can be done overnight, and it needs to be run for a long time.

Customer reviews are crucial

Customers have 90 days to leave a review after ordering from an Amazon merchant. The reviews contain issues such as the seller's professionalism, customer service, whether the buyer will buy the product from the seller again, the quality of the work, and shipping and packaging.

Operate according to traditional methods and new operating models.

They're actually running it from their own back office.

It's very good to go through the computer calculations, and it's worth learning.

Private label sellers need to understand how to channel indirect competition, facilitate product discovery, and generate demand.

Private label sellers need to understand how to channel indirect competition and facilitate product discovery.

Amazon USA, Amazon Europe KYC, Japan first instance and Japan second trial!! All the numbers!! Absolutely reliable.

Some operations in the background that we can't see, aren't they, Amazon is very powerful.

Through some weird-looking background operations, isn't it, the operation of the program.

In the middle and end of each year, I will make a summary with you, just like the regular meeting of your company before work. This year's cross-border e-commerce market is relatively stable as a whole, so there are not too many platform-level explosions. This year is also a year of change, with a large number of sellers entering the market from 2016 to the present, a full three years.

Three years is enough time for a person to start from scratch, and it is enough for a person to abandon an industry.

Take a closer look at whether the peer sellers, logistics providers, and cooperative factories around you are not doing it alone, starting a business, and transforming the transformation. The text just now is a bit metaphysical, maybe you don't understand, now I will share that the first half of the year has been done, and now the performance is thriving sellers, and the overall market of cross-border e-commerce this year is like this. 1.

The U.S. station is very difficult to operate this year.

Competition is incentivized and vicious competition is serious, so the powerful sellers needed by the American station need to have a certain amount of operating capital, and understand the platform operation very well, and have stable product selection and ** chain support. 2.The European station is not a flood beast registered with their real information, it is easy to pass the KYC review, and you can register the German station on the VAT.

It is enough to operate a site in the early stage, Germany is a very potential site, the unit price is high, and the profit is enough to cover the VAT tax rate. 3.There is a lot of market space for the Japanese station, please operate a better Japanese, or solve the language problem through a professional translation company, and then spend some time on localized selection.

The number of orders you get can be on par with that of Germany, and the best part is that the profit margin in Japan is very high. Last but not least, Amazon's review is really a very keyword word, and it is also difficult to review and delete bad reviews at the same time.

After Prime Day this year, the sales of the products we focused on testing with high star reviews did not decrease much, and the sales of listings below the stars generally decreased with the advent of the off-season. Amazon's review, there are not many sellers who can operate in compliance, and here you can grasp the general direction:

1.The main product review star strives to maintain around the star, Amazon attaches great importance to the product, and the product above the star is considered by the platform to be able to give you traffic with confidence. 2.

Accumulate their own reveiw increase channels, excellent sellers have their own channels for review, instead of going to service providers, everyone can experience it on their own.

**Sold high to some high-end people, focusing on business and high-end industries, it is difficult for ordinary people to know.

Amazon is now working with more and more businesses, so they will have a lot of channels to sell.

Amazon mainly cooperates through various channels and then operates.

First of all, we must cater to the market, and then find a way to capture the consumption psychology of consumers.

Catering to the market, so that consumers can use a comfortable and reassuring method.

The powerful sellers that the U.S. station needs, and you need to have a certain amount of operating capital.

In 2017, a series of technical measures were made for malicious follow-up sales, account swiping and other phenomena, and earth-shaking changes have taken place in 2018, and branding and specialization have also been highlighted! As for how to operate in 2019, we have to look at it from several aspects.

First: Whether you are a novice who has just designed Amazon or an old man who has been running for many years, you must keep a young mindset, the longer you do it, the more problems you will encounter, keep a learning mentality to update the layout at any time, because the world is changing, Amazon is changing, and the rules are changing. 2019 is also called the first year of 5G, although I can't tell what 5G will bring to Amazon, but I think something will happen!

Second: Amazon's rules and policies.

Familiar with Amazon's sales strategy, to give the simplest example of intellectual property issues, I have never had any concept of intellectual property, but cross-border has made us understand what is to support property rights, I want to say that the platform has policies and requirements that we should pay attention to often, when there are new requirements, what categories have relaxed policies, which not only avoids unnecessary trouble, but also may bring us new business opportunities.

Third: differentiation, positioning.

It is necessary to know the cultural differences in the local market, the bosses of Amazon have a certain experience and foundation for cross-border e-commerce, and the preferences of each region are probably numerous. It doesn't hurt to watch it! Know yourself and your opponent!

There is an installation package cracked version that wants to tease the international version of the scattered noise, you can call me free, just to make friends and learn from each other)

In addition, the seller can't blindly fight, he must combine his own products to target the right people, there are two or three products that don't make money, and you can drive traffic!

In the end, Amazon's concept of the store is not very strong, and it does not need more products but is fine, and at least 50 STUs should be done in the first two months, and only with the product base can we do the adjustment and screening of the response, so as to ensure that the listing enjoys the shopping cart for better marketing.

With the order service, it must be guaranteed, accumulate praise, improve the weight of the account, and learn slowly through each order.