The difference between graphic design and advertising design

Graphic design and advertising design can not be simply equated, graphic design is not necessarily advertising, graphic design contains a very wide range of content, graphic advertising is only one of the parts, graphic design can be said to be everywhere in modern life, and almost every enterprise needs to, such as cloth design, decorative pattern design, etc., all you can see the design in the plane can be called graphic design, graphic design in advertising is the most widely used, but also the most typical, Therefore, some advertising companies will be recruited with graphic design, and some will write advertising design. But in fact, advertising design is no longer limited to print, now there are 3D three-dimensional advertising, and many print ads have also moved towards dynamic advertising, which needs to be combined with many professions and technologies, and it is difficult to express on a single plane (not referring to TV commercials here). If you want to be an excellent advertising designer, you can't just be limited to print advertising, especially under the trend of advertising planning and design, you must have new ideas and ideas, including planning ideas, which are not only graphic ideas, but also advertising performance ideas.

I hope you can understand! Hehe! ~

Graphic design is more basic.

In addition to learning the software of design, advertising design also needs to learn related advertising theories.

However, in today's advertising agencies, most of the designers are from graphic design backgrounds, and their skills will be better.

Graphic design and advertising design cannot be compared together. Because they classify different categories.

Graphic design refers to the fact that the medium of design is the graphic medium.

Advertising design refers to the function of the design is advertising.

First, the concept is different. Graphic design is a concept, it is to borrow symbols, ** and words to convey ideas or messages through vision, it is artistic and professional chain guessing; Advertising design is a profession formed in the development of the advertising industry and based on the application of computer graphic design technology. In other words, conceptually, advertising design is a manifestation of graphic design in practical application.

Second, the purpose is different. Graphic design is a process of production, the purpose of its creation is to be expressed through professional skills in typesetting, visual arts, layout and other aspects, and its final purpose is a work; The advertising design is combined with the advertising ** through the image, text, color, layout, graphics to express the advertising elements, it has a commercial purpose, in order to attract attention.

Third, the difference in the mode of transmission. Graphic design, its dissemination, is an unconscious state in society; And the advertising design is there, and from before the design comes out, it has already determined its communication channel.

Fourth, their relationship. Advertising design is developed from the basic canopy type of graphic design, which is the expression of the professionalism of graphic design; And the development of advertising design has promoted the development of graphic design, so although they have many differences, they are inseparable.

Fifth, the application in graphic design training. Graphic design training includes the application and practical skills of graphic design software, including advertising design.

Graphic design and advertising design is not simply the same, graphic design is not necessarily advertising, graphic design contains a very wide range of content, graphic advertising is only one of them, graphic design can be said to be everywhere in modern life, and almost every enterprise needs to, such as cloth design, decorative pattern design, etc., all you can see the design in the plane can be called graphic design, graphic design in advertising is the most widely used, but also the most typical, Therefore, some advertising companies will be recruited with graphic design, and some will write advertising design.

But in fact, advertising design is no longer limited to print, now there are 3D three-dimensional advertising, and many print ads have also moved towards dynamic advertising, which needs to be combined with many professions and technologies, and it is difficult to express on a single plane (not referring to TV commercials here).

If you want to be an excellent advertising designer, you can't just limit yourself to print advertising, especially under the trend of advertising planning and design, you must have new ideas and ideas, including the idea of planning, which is not only the creativity of the plane, but also the creativity of advertising performance.

I hope you can understand! Hehe! ~

<>What does advertising design do?

Yes, many people often confuse graphic design and advertising design, but in fact, these two are two different concepts, and they have a certain connection and a certain difference. Let's take a look at the difference between graphic design and advertising design.

What is Graphic Design? What is Advertising Design?

To know how graphic design differs from advertising design, you must first understand what graphic design is. What is Advertising Design? Graphic design is the use of some computer design software, such as ps, etc., to process the text and **, so as to achieve the effect that the designer wants.

Advertising design is the use of text, the theme of the content to be successfully delivered to consumers, in order to achieve the purpose of attracting consumers.

The second point: advertising design is a part of graphic design

Now that we understand what graphic design and advertising design are, let's take a look at the differences between graphic design and advertising design. In general, advertising design is a part of graphic design, it is included in graphic design, but not all graphic design is advertising design, it also includes many other contents, such as packaging design, brochure design and so on. Compared with graphic design, advertising design is more commercial and purposeful, while graphic design often only plays a role in transmission.

The third point: advertising design has gradually begun to move away from graphic design

After looking at the differences between graphic design and advertising design, let's talk about the changes between them. Due to the stronger conveyance of graphic design, advertising design has begun to gradually detach from graphic design. For example, TV commercials, which are more popular in advertising design, have completely departed from the category of traditional graphic design and become an independent branch.

Judging from the future development trend of advertising design, it is bound to gradually form an independent faction, completely separated from graphic design.