What problems should bidders pay attention to when doing promotion?

Don't worry, let me tell you one by one. Let's divide it into the following points!

1. The strategy of the bidding model.

First of all, we need to determine what kind of model is suitable for our company, for example, if your product brand awareness is not high, you should run a wide range of traffic in the early stage, and when the traffic is sufficient, collect the matching model, cultivate traffic, and start your own brand. Of course, this is an ongoing process.

Second, be clear about your bidding purpose.

Of course, the purpose of bidding is very simple - to be able to obtain customer information on the Internet, so as to promote the transaction.

Therefore, it is important that the bidding creative is attractive. Because only after the visitor clicks, can there be a possibility of closing the deal.

3. Accurate user positioning.

Bidders must customize the target group of their own enterprise before bidding, and try not to appear that the target group is 20-year-old young people, but the positioning has become 30-40 years old middle-aged people. Only in line with the positioning of visitors can there be better promotion results.

Whether auction advertising can be successful or not, the selection and positioning of keywords plays a decisive role. The selection of keywords consists of two parts: hot words and long-tail words. To add that, in addition to paying attention to keyword positioning, it is also necessary to grasp the purchase of keywords.

6. Delivery area and time.

Generally speaking, places with large budgets and within the scope of capacity can be launched, so in terms of time, it depends on the industry, and we can do experiments during the delivery period. For example, the general delivery time for marketing is the usual working time, of course, if there is a customer service on duty, other times can also be delivered.

Of course, if you want to have a good effect on bidding promotion, it is not enough to pay attention to the points I summarized, but also to do a good job in the statistics of keyword conversion rate, clearly know which keyword users came to us through, and then adjust it for the next month according to this, which is crucial. If you want to learn more, you can actually take some time to sign up for the course, so you will get twice the result with half the effort, take me as an example, I learned these things through the bidding training in Zhaoyang, and I also saved myself a lot of time. All in all, whether the bidder can do a good job in bidding promotion, in addition to the selection of keywords, time control, keyword matching mode, the most important thing is to understand the writing of the creative description of the advertising headline.

Because if your creative is appealing, then the click-through rate will be high.

Why is the quality of leads very poor after bidding promotion is placed on OCPC, do these three points before placing OCPC, so that the quality of your leads can be greatly improved.

What you need to know about the basics of SEM bidding:

1.Account building, (account building contains a lot of basic things) 2Account tweets are prepared in the process of optimizing thinking, methods.

3.Data collection and data analysis.

SEM bidding learning: You can learn the basics of operation after a month.

The day-to-day optimization management of the bidder Meitian includes:1. Account data monitoring and analysisImpressions, clicks, click-through rate, CPC, arrival rate, bounce rate, average visit duration, Bridge conversion rate, and other data.

2. Continuously optimize the management of the account3. Account abnormality monitoring

Monitor and optimize account consumption anomalies and data anomalies.

4. New policy setting managementAccording to the customer's product or service or new projects, formulate new promotion strategies and implement them.

5. Work reportAccording to the account promotion, maintain real-time communication with customers, regularly send monthly reports, and send weekly reports according to customer needs.

Step 1: Project analysis.

When taking over the project, the first thing Houchang Academy suggested after 7 years of bidding training was to conduct a detailed analysis of the project.

Who do you want to know about the people being represented?

How do I get them to see me?

How do I convert these people?

1.Crowd analysis is about understanding who the target users are.

In general, I will first analyze the nine factors of the population: time, region, device, gender, age, education, occupation, income, and hobbies.

2.Requirements analysis.

Behind each group of people is a type of need. And if you want to get this part of the population, you have to satisfy them first.

3.Product analysis.

Know yourself and know your opponent, and you will not be defeated in a hundred battles. If you know your product well enough, you can better sell it.

Product analysis is both the process of understanding the product and the process of analyzing the selling points of the product.

Step 2: Develop an account promotion strategy.

Determine the proportion of the time period.

2.Determine the proportion of equipment.

3.Determine the regional ratio.

4.Determine the budget ratio.

Step 3: Set up the account structure.

<> Step 5: Landing Page Production.

Step 6: Data effect statistics.

If you still don't understand the details of which step, and want detailed solutions or mind maps, cases, you can chat privately with Houchang College, and send you detailed mind maps and solutions and steps.

Promotion includes, natural ranking promotion and bidding promotion, the advantage of bidding promotion is that there is no waiting period, and the promotion is effective. However, when doing bidding promotion, these aspects also need to be paid attention to.

As we all know, friends get the information they want by searching for keywords, so bidding promotion can also be understood as keyword promotion. In bidding promotion, multiple keywords can be promoted at the same time, but not every bidding promotion keyword is what users want. Therefore, in order to avoid the waste of money and manpower, it is necessary to screen out the best keywords to match the search needs of our partners.

2. Bidding promotion time.

The delivery time of bidding promotion needs to be consistent with the user's search time, and it is necessary to know that the target audience in different industries has different search behaviors and habits, so it is necessary to analyze the user's search time and place bidding promotion in an accurate time period.

3. You need to use creative bidding promotion content.

The root of creativity is to guide visitors to click, so in bidding promotion, it is necessary to use creative content copywriting as support to arouse users' curiosity and win users' attention.

4. Bidding promotion fund budget.

The budget for bidding promotion is in the hands of advertisers, but it is also necessary to plan the funds in advance, rather than spending a lot of money today and quickly withdrawing the funds tomorrow, which will waste traffic.

How to do a good job in bidding promotion (below)? By focusing on and applying these 7 methods, you can effectively reduce costs and increase conversions!

Bidding promotion can look at the software, much better than manual, the current better is the small head intelligent promotion software.