Can the China Merchants Express circle money project enter?

Through the organic analysis of the investment industry market, China Merchants Express has established an original business opportunity intermediary system. The system has set up 2,000 store terminals in 30 provincial capitals, more than 400 prefecture-level cities and more than 3,000 county-level cities across the country. With the professional promotion of the ground promotion force, we quickly find the intended franchisee for the contracted project.

Even if it is a temporary investment conference, in the system, it will respond quickly, and can gather nearly 1,000 valid customers for customers in just one week to ensure the successful holding of the enterprise investment conference. As long as the enterprise enters this super channel platform, with the strong boost of the three major advantages, all the complicated work in the early stage will become easy to deal with, and the establishment of enterprise channels will be easier, and these benefits have never appeared before. Therefore, China Merchants Express can win valuable time for enterprises to develop rapidly, so that enterprises can obtain a broader living space in the increasingly competitive business market at a fast speed.

Therefore, China Merchants Express deserves to be a new type of channel super platform.

From investment enterprises to professional investment promotion service agencies, from influential investment information release platforms to dealers looking for business opportunities, a clear investment industry chain has been formed, and presents broad market prospects! In fact, in the process of investment development, it has always reflected the law of human development and market development: division of labor.

Whether it is the development of human beings, the operation of society, the operation of the market, or the specific schedule of life, company activities, the division of labor is the most basic law, and the same is true for the development of investment promotion. In the face of the vagaries of the market, the upgrading of marketing from generation to generation, the professional division of labor is an inevitable trend, which is also the key for enterprises to break through the bottleneck of investment. In today's world, it is no longer possible for enterprises to undertake all aspects of investment promotion, not to mention that many enterprises do not have such strength, and it is not necessary.

The division of labor is to improve professionalism, improve work efficiency, and realize the effective integration and allocation of resources. When there is a professional investment advertising platform, a professional investment promotion team, and a professional investment planning company, will it be indifferent as an investment promotion enterprise? For investment enterprises, what they need to do is to outsource investment promotion to a professional third party in the same way as product outsourcing, carry out the optimal integration and allocation of resources, break through the limitations of their own insufficient resources, and realize the rapid leapfrog development of enterprises.

In the directory of investment enterprises, it may be a little cautious of Men Yusen.

More than 70% of the brand projects gathered by China Merchants Express are reliable, and the quality and authenticity of the projects are reliable. He said that it is all about the real source of the project that is well documented, not the project that can be put on the project by spending money. At the same time, China Merchants Express collects a deposit for corporate customers with in-depth services, and if there is a problem, it will deduct the deposit of the corporate customer to compensate the investor.

In addition, in order to ensure the authenticity of information and avoid entrepreneurs being circled for money, China Merchants Express launched the "Venture Capital Protection Plan". That is, the advance compensation system is adopted, and once the entrepreneur is deceived by the project recommended by China Merchants Express and the business consultant, he will receive the advance compensation.

Since it is mainly aimed at small entrepreneurs, he has also put a lot of effort into selecting businesses to cater to the appetite of entrepreneurs. "It is mainly a small investment, within hundreds of thousands of enterprise projects. He said that merchants with large investment amounts, complex links involved, and too small investment numbers are usually rejected.

Pay-per-performance "channel ventures".

Before China Merchants Express, there were already investment information release platforms such as 28 Business Opportunity Network on the market, and they played more of a leading role and charged advertising fees to enterprises. However, Men Yusen's approach seems to be very bold, he charges according to the effect of the number of successful contracts to help the enterprise sign, charges a commission to the enterprise side, and waives the service fee for venture investors.

As a key link in the construction of channels, it is self-evident that it is difficult for enterprises to attract investment, and the biggest risk is to spend a lot of money on advertising, holding investment conferences, participating in professional expos, etc., and in the end, there are very few effective investment investors. In particular, the Chinese market is large and fragmented, and it is even more difficult to expand channels into the rural market. Many enterprises spend half of the total investment in the channel construction every year, which shows how high the cost of investment is attribute, but it is pessimistic that 70% of the project investment has failed miserably, and a business owner shakes his head and laughs at himself helplessly:

"Attracting investment" is really "attracting injury".

In the face of the difficult "hard bone" of the fast construction of distribution channels and a stock market containing huge business opportunities, China Merchants Express network service outsourcing (hereinafter referred to as: China Merchants Express) did not take the usual road, just like the "retreat of two into five" of chess, in the face of enterprises, the first two steps back, the risk in the process of distribution channels, they proposed to undertake the year, the Internet CPS according to the effect of the commission into the business system, in China to innovate a rather risky service model - investment outsourcing. The core of investment outsourcing is:

The annual advertising and promotion fees, call center communication fees, and investment promotion teams are all borne by China Merchants Express, and enterprises only need to pay commissions according to the investment promotion effect. "The proposed and practitioner of the innovative business model is Men Yusen, President of China Merchants Express.

Men Yusen said: "Not a single project in the China Merchants Express is allowed to come in, and Juezen Qimin cannot hurt any investor, otherwise this platform will become an aider." "Hopefully.

It's okay, I used to look for other homes, and I did all kinds of projects, but it didn't work. Later, I found China Merchants Express, they are very responsible, first they will evaluate the project and market research before deciding whether to accept the project, very professional.

Yes, mainly through the form of holding investment conferences, thousands of meetings are held every year, and the conference marketing is used to promote the signing of orders in batches.

The whole project is a cooperation between the two parties, and the later stage will also use the investment money to return to invest and expand publicity, and the risk is also borne by the investment company and the enterprise, and there is no situation where you can run away with the money.

Many enterprises will face the same puzzle, why do they have good products and good projects, but it is difficult to quickly promote them to the whole country? Experts pointed out that at present, enterprises are facing three major pressures to attract investment: strengthened supervision, ******, consumer and investor fatigue.

Since the rapid development of China's economy, enterprise investment promotion is no longer the competition of a single product or the competition of market planning skills, but a systematic competition involving product quality, project evaluation, planning and packaging, business model, etc. Investment outsourcing: enterprises do not need to set up additional teams Many customers may not have calculated, how many people, how much money and how long will it take to recruit a high-quality dealer tangible and intangible, let us simply calculate the account:

1.Tangible costs: advertising investment + personnel investment + travel expenses + office expenses + printing costs + investment software and hardware construction = unknown quantity; 2.

Intangible cost: time + customer development cycle + customer transaction cycle + market entry speed + brand penetration speed + market share index + capital market market requirements = unlimited cost. Among them, in terms of advertising investment effect, the customer's own advertising may not directly produce good results, or the cost of the resulting results is too high; In terms of personnel investment, customers want to develop sales channels quickly and on a large scale, and need a large number of professional personnel to support, and want to recruit experienced investment personnel, and form an elite division in a short period of time, which cannot be completed in one or two years.

Therefore, the uncontrollability of advertising investment and team building alone will lead to the uncontrollability of the quality and speed of channel construction. The increase in comprehensive costs such as time often means the loss of market opportunities, the increase in business difficulty, etc., and even the final stop-loss liquidation of good projects.

Sultry weather, irritable Zhang Shan sitting in the office one after another smoking a cigarette, as the vice president of marketing of listed companies, the key business is to develop the national chain franchise system, for which the group company has invested a lot of resources and funds, but in the blink of an eye has passed a year, the goal of opening 350 stores in East China in the key area, only 11 stores have been achieved, the pressure is huge, the time is pressing, competitors are also following up quickly, Zhang Shan is extremely impatient.

What to do? The chairman's face is getting more and more ugly, which is also understandable, as a listed company, there is pressure from shareholders, there is also pressure from shareholders, and the implementation of the project is very slow, which will inevitably cause some contradictions, and Zhang Shan has to face a backwater battle! Think about the past year, the company has participated in large and small exhibitions almost two or three times a month, a total of more than a dozen large-scale exhibitions, related ** has also been reported, TV brand advertising has also been playing, visiting franchisees are of little value, tossing for a year, only to join 11 customers.

Now, because of the small number of franchised customers, the company's operating costs are extremely high, distribution costs and storage costs are high, there is no number of online stores, no economies of scale, and no cost reduction. Looking back and thinking about it, the company's project is no problem, the main industry is the food industry, the people take food as the day, with the improvement of people's health awareness, the requirements for food quality are getting higher and higher, and the development of chain stores is the green food business, the whole direction is right, the group's industrial chain resources are also very rich, the focus is on the development of chain stores, the primary task is to attract investment, and quickly realize the store network.

When it comes to the reasons for winning, I can summarize two points, one is experience, and the other is to find a unique way. Investment promotion is a complex system engineering, from the beginning of the investment to the end of the investment are full of a lot of opportunities and challenges, at this time if there is no rich experience as a support, then it can only be a smear, there is no way to start. Under the control of experience, we should take measures according to the time and establish a system to avoid investment risks, so as to reduce the mistakes of investment promotion and win investment projects in one fell swoop.

Doing project evaluation itself is a process of continuous learning and accumulation of experience, and if you want to make a breakthrough in this field, you must understand the relevant information of the industry in your spare time, and only then can you achieve the effect of preparing for a rainy day. Today, with the rapid development of the domestic economy, business opportunities are everywhere, but how to grasp business opportunities and enhance the brand image of enterprises has always been a headache for many enterprises. Due to the continuous expansion of the market economy, the operational capabilities of enterprises in each industry and the development of enterprises have been completely combined, completely putting aside the protectionist drawbacks of the planned economic model of the past.

As an enterprise that has been positioned as a professional outsourcing service for enterprises in recent years, China Merchants Express provides a full range of solutions for enterprises. Recently, the reporter interviewed Yan Wensheng, director of the investment project department of China Merchants Express, as a veteran of China Merchants Express, Director Yan has his own unique skills and methods in business operation, so what kind of legend is Director Yan?

First of all, we have to make it clear that the brand will make the value of the company's products appreciate. For example, the same pair of shoes, Nike's more than 600; more than 400 of Li Ning; Xtep's more than 300; From this story, it is not difficult for us to see that the same thing is because the brand is different, and the value generated is far different, and this is the reason why enterprises want to establish a brand. The same pair of shoes, which can only be sold for a few tens of yuan at the stall, will rise to hundreds or even thousands in shopping malls and specialty stores.

Therefore, it is also very important for enterprises to position themselves in what position, successful entrepreneurs will open up the market, the first thing to do is market positioning, find their position in the market, and then find the future direction of the target positioning enterprise, only in this way can the enterprise develop in a better direction. How an enterprise should establish a brand, this is not a word or two can be said clearly, because there are many ways to establish a brand, but in general, it is to always pay attention to brand promotion awareness and find the right opportunity to promote the brand. You can use ** promotion, word-of-mouth promotion, channel promotion, direct sales brand promotion, etc., but in general, no matter what way to promote the brand, it is inseparable from a core problem, that is, when showing your products in front of consumers, not only to sell a mass product, but more importantly, to sell it together with your brand concept and service, the company can only create its own brand in the fastest time.

As the world's leading business opportunity incubation and speed dating platform, China Merchants Express has successfully helped hundreds of corporate brands to successfully attract investment, and has also received unanimous praise from many customers and their peers in China. For those enterprises that are experiencing a bottleneck period for investment promotion, China Merchants Express is a good choice.

In the field of marketing consulting and the front line of enterprises for many years, Men Yusen has always had a dream: how to improve the entire marketing level of Chinese enterprises and help more small enterprises with good products to go to the market faster? He came up with the idea of setting up a business opportunity trading platform with investment outsourcing as its core business, and using the aggregation effect of the Internet to improve the efficiency of the overall distribution channel construction.

After a period of preparatory work, he established China Merchants Express in 2009 and began to explore the business model of "investment outsourcing". The hybrid model of Alibaba + Noah Fortune Similar to Alibaba's information platform, China Merchants Express also brings together people from various industries with investment needs through the Internet to realize the docking of projects and investors, and collects commissions from enterprises according to the number of successful contracts, while China Merchants Express is exempt from service fees for investors. The difference with many Internet platforms such as Alibaba is that China Merchants Express will conduct strict project quality assessment and screening in advance, and delete fake and backward projects, so as to avoid the passive situation of investors being deceived.

In addition, it also adopts the model of service first and then charges, and the Zhaokuan Haoshang Express Company bears the investment in advertising promotion, personnel, funds and other aspects in the early stage, and the risk is no less than that of venture capital, so Men Yusen compares the investment outsourcing image to "channel venture capital". Not a single project in the China Merchants Express is allowed to come in, and it must not hurt any investor, otherwise this platform will become an aider. "We have an 'investment protection plan', if an investor is deceived, China Merchants Express will pay 50,000 yuan first, and then help the deceived to defend their rights."