Apple admits hardware defects, will the sales of the upcoming new phone be affected?

I think Apple's admitting of hardware defects will definitely affect the sales of new mobile phones that will be released soon, but the positive impact will definitely be stronger than the negative impact, because there are fewer and fewer companies that dare to expose their shortcomings in this era, and other companies are afraid that their defects will be known by consumers, which will affect the company's reputation and product image, even international organizations are not exempt from vulgarity, including Samsung and Japanese car companies, but it is an honest choice to say their own defects, It is also a responsible attitude towards consumers, if they hide the defects, and then the consumers buy them, only to find the defects, they will feel deceived by the company, which will make the consumer's confidence in the enterprise be hit, will fall into a greater crisis of trust, and the blow to the enterprise is even more devastating.

However, if you dare to admit the defects, it proves that the company has discovered, and has begun to pay attention to it, will take positive measures, and also give the choice of buying products to customers, although it seems a bit like asking for trouble, but now many companies have a crisis of trust, so that consumers have doubts about the purchase of products, rather than after the accident, and then make up for it, otherwise take a positive attitude, so that consumers understand the shortcomings of the product.

Although it has a certain impact on sales in the short term, in the long run, it proves that the user-first attitude of an enterprise is a good feedback for the development and reputation of an enterprise, and will make consumers feel that they are also one of the participants.

If possible, consumers may be able to come up with a corresponding plan and give some unexpected suggestions to the company or product, so that they can get out of the crisis and continue to grow and iterate under the witness of users.

It's September again, Apple's press conference will be held every year in this month, and it is also the most anticipated day for global fruit fans, the products released in the past, although they are at the forefront of the times, full of science and technology, but the products also have hardware defects, but even so, the sales of new mobile phones released will not be easily affected.

Apple's own system, it can be said that the user experience is very good, even in so many mobile phone R & D manufacturers, Apple's mobile phone experience is also super excellent, Android mobile phone manufacturers are so many, it has not affected the global sales of Apple mobile phones.

Apple mobile phone has a good appearance, easy to use the system, and at the same time with their own other products are very compatible with their own products, the transfer of data is very convenient, many users are the first time to use the Apple mobile phone, they fell in love with the Apple mobile phone, since then they have become a loyal Apple fan, no matter what new style is updated, you must have it for the first time, and before Apple's launch in the Chinese market is insufficient, many times we can not get the first time to get the favorite **Apple mobile phone, It gave Hong Kong scalpers the opportunity to make a fortune, but later, with the visit of Apple's CEO to China and seeing the strong consumption power and growing consumer demand in the Chinese market, more manpower and resources were invested in the later stage to open more Apple direct stores to meet the needs of Chinese consumers for Apple products.

The reason why Apple can be ahead of the times, excellent development team and new design concepts are their magic weapons to win, even if the hardware is sometimes unsatisfactory, but it does not affect the consumer's pursuit of Apple products at all.

Apple's admitting of hardware defects, coupled with the rapid rise of domestic mobile phones in the past two years, I think Apple's upcoming sales of new mobile phones will be affected to a certain extent, of course, the impact will not be great, and it will not shake Apple's sales.

In May, Apple officially admitted that their iPhone 6 and iPhone 6 Plus had product design flaws. However, Apple did not admit this defect until it took three years to admit it, and iPhone 6 and iPhone 6 Plus users have already updated their devices, so the impact of this defect can be said to be minimized.

However, I didn't expect the iPhone 8 to escape the doom, and some of the iPhone 8 had a first-line production defect, which Apple has officially confirmed. This flaw comes from the logic board and causes the phone screen to lock, not turn on, or restart unexpectedly.

This time, the affected phones cover China, Australia, the United States, India, Japan, and New Zealand, and users can check whether their phones are affected on Apple's official website. The affected phone can enjoy free repair if it is in its original condition.

Although Apple will provide free logic board repair services, I think it will still have an impact on the sales of new phones when Apple's new phones are released. And the appearance of Apple's mobile phone has not been much innovative, and the system is always forced to upgrade, cannot be charged quickly, and is expensive, which makes the user's favorability reduced. Apple does not yet have a dual-SIM dual-standby mobile phone, and I don't know if there will be a dual-SIM dual-standby version at this autumn conference.

Domestic mobile phones such as Xiaomi and Huawei have created mobile phones with a good reputation, and if Apple just changes the material and color this time, I don't think consumers will buy it.

Apple's admission of hardware defects will definitely have an impact on the sales of the upcoming new mobile phones, but the impact will not be very large, after all, the quality and reputation of Apple's mobile phones are still very good. It has always been a leader in terms of market capture, and the momentum has been very good over the years.

The first point is that Apple is an old high-tech company with a strong background. Founded on April 1, 1976 by Steve Jobs, Steve Wozniak and Ron Wayne, Apple has gone through almost 40 years now, and it is not easy to maintain its strategic position as a leader in such a long time span. From this point, we can also see Apple's strong strength and good market recognition, which are incomparable to other companies of the same type.

The second point is that in the early stage of market expansion, Apple has had many excellent products that have been sought after and loved by hundreds of millions of fans. Well-known products include Apple II, Macintosh computers, MacBook laptops, iPods, iTunes stores, iMac all-in-one PCs, iPhones and iPads. These products are irreplaceable in the minds of consumers, because Apple's innovation ability is really very strong, and they have created an era.

The third point is that Apple is a responsible and responsible enterprise, which can be seen in the fact that it admits that the hardware is defective. This is a good attitude of admitting mistakes, and a mistake is a mistake, and there is no reason to shirk it. I believe that through Apple's unremitting efforts, this defect will be made up in time and will be better in the next issue of new products.

The above are a few reasons to be optimistic about Apple's mobile phone, and you are welcome to participate in the discussion.

I don't think it's a problem of hardware defects, but the economic depression this year, and fans may not necessarily choose to change their phones.

I'm an Apple user myself, and compared with Android and iOS, the latter's sense of experience is really better than the former, perhaps this is why Apple never invites celebrities to endorse, good products only need to rely on the product to speak, domestic OPPO, vivo invited so many popular spokespersons as product platforms, but consumer groups may not be as good as Apple users. Moreover, these companies spend money on star effect, which will correspondingly reduce their requirements for their own products.

If I want to recommend domestic mobile phones, I prefer brands such as Xiaomi and Huawei.

Speaking of the problem of Apple's new products, this is a problem that almost every fruit fan will face, whether to use the old mobile phone with no quality problems, or to support the new product?

There are some Apple enthusiasts around me, every time Apple launches a new mobile phone, you must be the first to buy it, what to do with the old phone? Give it to your family, for example, a friend of mine is, she just bought an iPhone 8 not long after last year, and then changed to an iPhone X, so what about the new iPhone 8? It was too wasteful to hang idle fish, and finally she gave the phone to her cousin, who had just gone to college, and the eighteen-line domestic mobile phone used by the boy, and received the iphone for the first time, and she was happy for several days.

This year, the industry is not good, many companies have cut salaries, laid off employees, and some small and medium-sized companies have directly closed down, and the Apple mobile phone is eight thousand at every turn, this money, to be honest, is also a lot of expenditure, and this year, rents in many places have skyrocketed, what kind of mobile phone do you want? Solving the problem of survival matters.

But I'm still looking forward to it, I can't buy it, I can always watch it.

Write all sorts of things, and if you don't pay attention to it, it's too late

This hardware defect of the Apple mobile phone does have to be considered for people who are ready to consume with real gold**. After all, Apple mobile phones are not cheap, and for young people, seven or eight thousand yuan is not so easy to earn. With the money you can buy an Apple mobile phone, you can buy two or three good domestic mobile phones.

The mobile phone is a practical and easy to use thing, and there is no need to spend so much money to buy a mobile phone that may be defective.

It should be said that young people are becoming more and more rational about the consumption of Apple mobile phones. Whether it is Apple or a domestic mobile phone, there is a defect, the screen is easy to shatter when it falls to the ground, and it is not resistant to falling. All the phones I use are new ones because of broken screens.

So, I was under a lot of pressure to buy an iPhone. Even if you buy screen insurance, it's a hassle. Therefore, it is better to buy a cheap mobile phone, and you will not feel distressed if you fall.

Of course, those friends who choose to buy an Apple mobile phone, in addition to not being bad for money, also buy a brand. This brand represents fashion, cool, high quality, scarcity, and high-end, and these elements make holding an Apple machine especially face-saving. Rich, naturally capricious.

This group doesn't care about hardware defects because no one believes they are the ones who are unlucky. Then let them line up and buy it!

People who like to chase iPhones, just like those who buy designer bags, want a feeling. In addition to genuine leather and crocodile leather, the material of brand-name bags is artificial leather, but the brand is valuable, so it can't stop the rich people who chop their hands. The value of these external objects is subjectively given by us, which is very illusory.

We thought it was the quality of life, but we didn't know it was the result of commercial propaganda. A commodity that does not elevate the identity of the owner. What makes us more valuable is our thoughts.

To sum up, for a sane person, no matter whether the Apple phone has hardware defects or not, they will not buy it; And for fruit fans, rich, capricious.

There will be an impact, but it won't be too big. In other words, it may be that the original sales volume was 1 million, but now it is 800,000, and the overall impact is not large.

Why? First, Apple's brand is strong, the word Apple has been deeply rooted in the hearts of the people, and Apple's mobile phone is good, and the experience is first-class. Compared with domestic machines, even if the hardware is defective, it will not be bad.

Second, everyone has been using apples for so many years, and they have long been accustomed to using apples. Should you choose Apple, or will you choose Apple, this is the trust in the brand.

Third, the experience of Apple's mobile phone is very good, whether it is the picture or speed, it is very smooth, and the system is also very stable, and there has been no jamming. On the other hand, if you use a little bit of domestic machine, it will become very stuck, which seriously challenges people's patience.

It can be said that Apple has done a very good job in terms of user experience, which is incomparable to domestic mobile phones. Domestic mobile phones are comparing large screens, appearances, and manufacturers, but there is really very little effort in the user experience.

If you have used an Android phone, you will understand that this gap is not something that money can solve, but comes from the insight and feelings of users.

And, on the other hand, Apple's admission of hardware defects is itself a very honest act, which will also win the favor of customers and make up for the user's confidence in Apple. After all, everyone makes mistakes, and knowing that mistakes can be corrected, is very good.

Therefore, this incident cannot affect Apple's sales to a large extent. The user experience is there, the brand is there, these two points are the core competitiveness.

A person can actually represent a brand trait, and after the death of Steve Jobs, Apple has actually fallen into many crises. Steve Jobs is famous for his pursuit of perfection, and naturally he has cast a shadow on Apple as a product that pursues the ultimate. Everyone likes to use Apple because Apple's products pursue the ultimate, and any hardware or design is very aristocratic.

With the death of Steve Jobs, in fact, Apple's products have had a lot of problems, especially at this new mobile phone conference, Apple admitted that the hardware defects will inevitably have a certain impact on sales. Because, in fact, there is no need to admit at the press conference that many flaws have been found in the process of using mobile phones now. For example, data is missing for no reason, and Apple's memory expansion requires expenses, etc.

These have brought a lot of negative word-of-mouth to Apple. So for Apple, this must be a negative effect.

On the contrary, our domestic mobile phones in China have shown a blowout stage of development, with the listing of Xiaomi, Huawei, BBK, vivo mobile phones gradually rise, China's domestic mobile phones in the world have gradually opened up the market. Especially in the Chinese market, domestic mobile phones can fully cover most of the netizens, because Chinese mobile phones understand the habits and needs of Chinese, so they have more say in the process of designing and improving products, and will naturally occupy a larger share.

This is a pride of Chinese, in the world may one day, China's mobile phones will continue to flourish, not by Apple alone, and once China's mobile phones are promoted, it is not a brand, there will be many.