What are the mobile advertising platforms with good ad revenue?

In fact, when it comes to admob, it should be regarded as the ancestor of the mobile advertising platform, Google background, stall has been placed for so long, whether it is from technology or operation, it can be called first-class, with stable income and timely payment. Although on the surface, the number of advertisements in China is not much, and the unit price and advertising click-through rate are relatively low, but it has to be said that the final actual income, admob is not more, not less, very stable, even if it is a little poor, porridge and rice porridge must still have. This is also the reason why admob has a high reputation among developers, and the background of Google alone makes people feel very reliable!

However, most of the users of my app are domestic, and admob has very few ads in China, just one or two, so I am not suitable for admob ads, those who apply users regardless of borders, it is recommended to use admob, and the unit price of foreign advertising is still good. <>

The truth is, I guess every developer and advertiser has a different experience. Developers want ads to be more interactive for that to be effective; Advertisers want their app to have enough traffic or more refined ad delivery for that to be effective. In the end, these effects are determined by the user, and the user is not naturally tired of ads, so how to deal with the relationship between developers, advertisers and users is important for mobile advertising platforms.

It can be said responsibly that the effect is definitely there and it is worth a try. The form of mobile Internet advertising is definitely the trend of the future, but it is still in the melee stage, and the above companies are not large, so the advertising value is average, and the industry is the first to pull funds for mergers and acquisitions, or enterprises that can join forces with admob and iad. <>

The advertising platforms are:

1. Weibo fans.

The biggest feature of Weibo is hot spots, the combination of promoted products and hot spots can effectively improve the conversion rate, by creating topics, events, with **, comments, likes and other interactive behaviors continue to ferment, can allow users to actively spread in a short period of time, to achieve a wide range of marketing content dissemination.

2. Bilibili.

Behind the throne of Bilibili's favorite app for two consecutive quarters is the insistence of "taking every young person seriously", the proportion of Bilibili usersBilibili bidding ads are independently placed by users, self-managed, and paid according to the advertising effect.

3, Zhihu. Zhihu's user base is very large, from the perspective of content items alone, Zhihu not only has industry influence, KOL, but also a large number of people full of curiosity and knowledge, these people have created a large amount of content on Zhihu, which is one of Zhihu's core competitiveness, and it is also one of the main reasons for the wide range of user groups.

Ad Serving Tips:

Note that the number of ads is generally advertised by ad networks on each web page can be placed in the regulations, and with the increase in the number of ads, the corresponding single click** will also decline, many webmasters will feel that the more ads are placed, the more income can be obtained, in fact, this is a wrong idea, in fact, most ad networks are placed more ads, the lower the **.

Avoiding violating the delivery rules such as inducing users to click is a mistake that many webmasters will make, such as adding text to encourage clicks near the ad, which is prohibited in almost any Guangbu Tongzhao Alliance, in addition to some basic rules, many advertising alliances also have some special regulations, such as a **alliance stipulates that the homepage of ** must be placed in the type of shouting advertisement, and the position of the ad must be in the first screen of the web page.