What are the types of media for advertising, and what are the types of advertising?

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Section 2: Types of communication media.

1. What are the five major media of human communication?

1. Writing medium. 2. Print media. 3. Broadcasting media. 4. Film and television media. 6. Network media.

2. What are the advantages and limitations of the writing medium?

Advantages: personalized, creative; Limitations: Cumbersome and clumsy, small amount of load information per unit area; Non-mass production, limited in the scope and speed of transmission.

3. What are the main characteristics of print media?

1. Rapid mass printing and production; 2. Accommodating a lot of information and a wide range of content; 3. Readers are free to decide when, where, at a faster pace and how they read; 4. It can be stored for a long time, read at any time, and read repeatedly; 5. Able to adapt to the different interests and requirements of different readers; 6. It is mainly loaded with linear text symbols, which is suitable for disseminating profound, complex, or long information; 7. High prestige and strong professionalism; 8. Low literacy, low literacy or illiterate people who cannot fully share their information.

4. Why is it said that "radio is a friend who never gets in our way"?

Because radio is emotional, intimate and touching, and can be used as a background medium, listeners can listen as they do, so radio is a friend that never gets in our way.

5. What are the characteristics of film and television media compared with print media?

1. Mainly based on the picture information with sound, the picture is the Esperanto of human communication, and there is no obstacle to sharing information; 2. The image is vivid and realistic, multi-sensory enjoyment, and has stronger penetration and appeal; 3. The information spreads quickly, but it is inconvenient to look at and use; 4. The receiver is more passive.

6. What are the characteristics of online media?

1. A high degree of comprehensiveness. 2. Full interactivity. 3. Convenience and speed.

2. Print advertising: Newspapers, magazines, posters and all kinds of printed materials.

3 Outdoor advertising: such as street signs, light boxes, neon signs, traffic advertisements and aerial advertisements (aircraft laser moon).

4. Sales on-site advertising (POP advertising): shop windows, signboards, façade decoration, shopping mall displays, exhibitions, etc.

5 Other forms of advertising: use of events, fashion shows, mailing, packaging, etc.

Lightboxes, body ads, event ads.

Network Advertising Physical advertising.

Hehe! Newspapers, TV, radio, magazines, the Internet!

1. Content: product advertising, brand advertising, concept advertising, public service advertising.

2. Purpose: Inform advertising, ** advertising, image advertising, suggestion advertising, public service advertising, and promotion advertising.

3. Strategy: single advertisement, series advertisement, centralized advertisement, repeated advertisement, marketing advertisement, comparative advertisement, persuasive advertisement.

4. Communication media: newspaper advertising, magazine advertising, TV advertising, film advertising, network advertising, packaging advertising, radio advertising, poster advertising, POP advertising, traffic advertising, direct mail advertising, car body advertising, ticket advertising, lunch box advertising.

5. Expression techniques: image advertising, text design advertising, humorous advertising, portrait advertising, audio-visual advertising.

6. Scope of communication: international advertising, national advertising, local advertising, regional advertising.

7. Communication objects: consumer advertising, corporate advertising.

According to different contents, advertisements can be divided into commodity advertisements, corporate advertisements, service advertisements and concept advertisements.

For example, non-economic advertisements that are not for profit, such as announcements, notices and statements of political parties, religions, education, culture, municipalities, social organizations, etc. Economic advertisingAdvertising is a for-profit advertisement, usually a commercial advertisement, which is a means of disseminating information about goods or services to consumers or users through advertising** in a paid way to promote goods or services.

The main form of advertising is to publish, broadcast, set up, and post advertisements within the territory of the People's Republic of China through media or forms such as newspapers and periodicals, radio, television, movies, street signs, shop windows, printed matter, neon signs, etc.

The concept of advertising culture

The sources that constitute the explicit elements of advertising culture refer to the release of information**, that is, advertisers, social organizations or individuals who want to publish advertising information, mainly companies and enterprises in the modern economy and society. The information in the explicit element refers to the information about the goods, services, concepts, or public relations that the advertiser wants to promote to consumers.

The medium in the explicit element refers to the medium through which the advertising information is recorded and preserved, and then the advertising information is reproduced by it. The media and advertising information are inseparable, without the media, advertising information does not exist, and there can be no communication and dissemination of advertising information. The channel in the explicit element refers to the way and channel of information transmission.

Different ads can be selected for different ad messages**.

The common types of new** cultivation advertisements are, as follows:

1. Portal advertising.

Compared with other online advertising, it has the effect of focusing on advertising brand, and can accurately match keywords, so that news content, advertising, and advertorial promotion can reach the same height. It has gradually taken up half of the advertising market, such as Google's "Google Ad Words" and the up-and-coming advertising model of Alimama.

3. Display advertising.

This is the form of an ad that is pushed into the reader. Compared to advertising on traditional web pages, it differs in the following ways: a higher click-through conversion rate; Quickly attract readers and be suitable for long-term brand building, advertisers customize ads**; Precise ad delivery.

4. Interactive advertising, such as NetEase interactive advertising, which is a kind of online interactive advertising service for enterprises pioneered by NetEase. Enterprises can independently select advertising targets according to the user's age, gender, occupation, region, hobbies and other characteristics, realize accurate advertising, and use the interactive function of the Internet to achieve the effect of word-of-mouth communication, increase enterprise sales, and enhance corporate brand image.

5. Sexual advertising.

There are many forms of display, with both text and color functions, from product trademarks, product names, physical photos, colors, corporate intentions to culture, economy, customs, beliefs, and norms. Through conception and unique creativity, we firmly grasp the "ring" of inducing consumers to buy the ingenious cavity, and use the heterogeneity of visual communication to achieve the purpose of advertising.

6. E-mail advertising and instant messaging advertising.

The latest model for email advertising is email exact match ads. Instant messaging ads, on the other hand, have faster feedback speed, quick problem solving, and multi-functional convenience. It is precisely because of these advantages that IM is becoming more and more widely used, so IM-based advertising has also been developed.

The fact that the new ** can quickly absorb a large number of readers in a short period of time is inseparable from its grassroots characteristics, making it a reality that everyone is a news communicator. It is precisely because of this characteristic that the new ** has gradually changed people's thinking and even lifestyle.

This new approach opens up new social spheres, inspires grassroots groups that have been silent all along, and awakens their desire and right to participate in the social process themselves. The above is what are the new ** advertising forms shared with you.

The most commonly used advertising** includes: TV, radio, newspapers, magazines.

1. Newspapers. Newspaper is a very common, widespread, and use of a long history of printing**, its main function is to publish news, for the public for regular distribution, in an era, the newspaper to carry the function of social news information is difficult to replace, with the help of this function to deliver advertising information.

2. Magazines. Magazines, which are also printed media media, have more unique advantages than newspapers.

3. Broadcasting. When radio became widely popular, with the help of the colloquial and sound effects of radio, advertising was able to find more than a new platform for voice and promotion. Radio also has unique advantages as an advertising medium.

4. Television. The biggest advantage of TV is that it can combine audio-visual effects to make advertisements more expressive and attractive, and it is suitable for different groups of people and circles to receive, basically no threshold for understanding. It has a strong sense of picture and authenticity.

Through the interpretation of TV dynamic pictures, it is easier for the people to have a sense of scene and participation, which has a very strong impact on sensory experience and emotional infection.

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Digital TV

As one of the new digital TV is also attracting people's attention, the State Administration of Radio, Film and Television officially designated 2004 as the year of digital television, and plans to complete the goal of 30 million users in 2005. In 2005, the research on digital television still focused on calling for speeding up the formulation of radio and television policies to facilitate the growth of the digital television industry chain.

It has been pointed out that it is foreseeable that the rapid growth of digital TV users will promote the rapid development of the media industry value chain, although it still takes a period of cultivation to achieve profitability in the sense of the market, but as the embodiment of the leading role, the liberalization of the media industry policy and the promotion of the digital TV industry policy have pointed out the development path for media enterprises and provided a new development platform.

The types of advertising are: brand advertising, product advertising, ** advertising, service advertising, and public service advertising.

1. Brand advertising.

Brand advertising is an advertisement that a business uses to promote its brand image and values. This type of advertising usually doesn't directly boost sales, but rather boosts sales through brand awareness and consumer favorability of the brand. Coca-Cola's ads emphasize its brand image and values, such as "drink Coke when you're happy" and "share happiness", as a way to increase consumer favorability of the Coca-Cola brand.

2. Product advertising.

Product advertising is an advertisement that a business uses to promote a specific product. This type of advertisement usually highlights the features, functions, benefits, etc., of the product to attract consumers to buy. For example, Apple's iPhone ads will emphasize the high-end, stylish, and easy-to-use features of its products to attract consumers to buy.

3. Advertising.

Advertising is an advertisement that a business uses to boost sales. This kind of advertising usually highlights the offers, discounts, giveaways, etc. of the event to attract consumers to buy. For example, supermarket advertisements will emphasize discounts, full reductions and other preferential activities for certain products to attract consumers to buy.

4. Service Advertising.

Service advertising is an advertisement that a business uses to advertise its services. This kind of advertising usually highlights the features, benefits, quality, etc. of the service to attract consumers to buy. For example, an advertisement for a bank's services will emphasize the professionalism, speed, and security of its services in order to attract consumers to choose the bank's services.

5. Public service advertisements.

Public service advertisements are advertisements used by enterprises to promote social responsibility and public welfare undertakings. This kind of advertising usually does not promote sales, but rather improves the corporate image and social reputation by promoting social responsibility and public welfare. For example, the public service advertisement of a certain company will promote environmental protection, poverty alleviation, education and other public welfare undertakings, so as to improve the corporate image and social reputation.