When a customer says that someone else s house is much cheaper than yours, how do you respond?

You can say this: you're right, there are companies in this line that are lower than ours. Of course I know that.

Because many of our customers come from there, why did they choose us later? You know why? Once you say this, not denying the other party's statement will not cause the customer to resist, and it will be easier for him to listen to you in the future.

Second, you have come to a conclusion that defies common sense, and the other person must be curious to hear this. Why do others give up the cheap one and choose the expensive one in yours? Then you can make good use of it.

When he is focused, you can come up with a series of factual testimonies and analyze them for the other party. As long as others don't have what I do, I can shape my own unique value in this area.

If the customer says so, it means that the customer has compared the other product, but he must also subconsciously feel that our product is better, he is more trusted, at this time should you expand the advantages of the product, let the customer know the value of the expensive, so expensive and expensive.

I will respond like this: you also know that you get what you pay for, and the extra money we spend is not in vain, you can compare the products of the two.

1.Find and differentiate your products。It is the embodiment of the value of difference.

As long as he doesn't have what I have, I can create value in what I have. For example, our delivery speed is faster, our free installation service, our R&D and design capabilities are strong, and so on. Let's talk about how much process we went through at that time, the convenience of our use, and our after-sales service; Or our brand reputation, the ease of trading, and even our complete product line, etc.

In short, we are talking about some different dimensions, which are actually unique values that we can shape infinitely.

2."Follow first, then bring". For example, you can say:

You are right. There are companies in this line that are lower than ours. I know this as well, because a lot of our customers come from there.

So why did they choose us later? You know why? As soon as you say this, you do not deny the other party's statement, nor will it arouse the customer's rebellious psychology.

What you say behind your back will naturally make it easier for him to listen.

3.Add a glamorous sparkle to your products。When a customer says this, the salesman can say:

Yes, you're right. Although the styles of our two brands are similar, many customers like you will ask similar questions. However, after comparison, many people finally decide to choose our products because customers want the products to be fashionable and popular.

The point is that our brand is endorsed by a celebrity, and you should know his influence.

4.Don't belittle your competitors。It's normal for customers to compare similar products, but shopping guides can't belittle competitors.

If your own product is really good, then there is no need to do it. Also, elevating yourself by belittling your competitors can easily ruin your image among customers. After a long time, you also started selling water-injected pork, and eventually the whole market sold water-injected pork.

The water injection kicked the good pork out of the market, and there was no good pork left in the market. This is called bad money driving out good money.

You can tell the other party directly, if you think the other party is cheap, then you can go directly to someone else's house to buy, after all, buying and selling is voluntary and willing, I can't force you.

At this time, it can be said that you get what you pay for, although other people's ** is cheap, but the quality of your own products is the best, and you can also let customers compare.

You have to tell customers that other people's cheapness does not mean that the product is good, we can fully guarantee that our quality will make you satisfied.

Now the phenomenon of product homogenization is indeed very serious, but this does not mean that there are no opportunities for sales. It is bold to guess that the subject may be troubled by the overall sales performance of the company at this stage.

You hear a customer tell you that something like another is cheap, and you get annoyed by it, so you just take a case-by-case approach to the problem of what to do when the customer asks this question. In fact, the logic behind saying this sentence to the customer is what the book fails.

First, let's briefly analyze the objective reasons. Are you selling products at the same cost as your competitors? In most cases, the price is about the same, if you really take the price of the goods is much higher than others, then first reflect the situation with your boss and find out the reason.

If it is a rebate for procurement, the boss doesn't care; Or if the boss gets the kickback himself, I suggest that you submit your resume. I have been in a company before, the boss himself takes rebates and challenges sales performance, this is a matter of principle, must be solved, otherwise even if you reluctantly do it later, the sales will be eaten up by a group of moths.

Of course, there are other costs that are not well controlled, and it is possible to raise this issue at the weekly meeting to solve it.

If your cost is not a problem, then there are two possibilities.

The first is that your pricing is too highGenerally, in this case, the sales director will have a grasp of the public opinion of the industry, and the sales department will formulate a first-class policy for this situation.

The second is that there are competitors doing it at a loss。Find out why they do this, whether the product is temporarily guaranteed, or the collapse and elimination of the warehouse, or the big promotion, or there is capital behind it to support it burning.

If it is neither a cost issue nor a pricing issue, Tuanzizhi will be a customer in most casesA little routine of the household. I like the saying "Selling is all about preparation". As a salesperson, you should be able to see it at a glance if the customer says this sentence casually.

So why do customers like to use this little routine? Want to be cheaper. It's true that you want to be cheaper, but what is the other reason? Afraid. Afraid of what? Fear of being pitted. Why are you afraid of being pitted? Because I don't understand.

So what's the real cool point for customers? In fact, it is not necessarily the cheaper the better, but the cost-effective products and services that are really suitable for them. And what is the biggest pain point for customers? It's just that I'm afraid of being pitted.

So how to solve the customer's pain points? Use your sales expertise + your excavation of the actual needs of customers.

And how to meet the customer's cool points? It is only after the customer is exported that professional knowledge is possible to truly realize what is really cool.

Finally, the sales that can be snatched away by customers, not only to professionally tap the needs of customers, and the best is lower, and the customers really understand your industry and objectively analyze that your competitors have the best advantages than you, then your customers may indeed be very excited.

You can let the other party take a look, introduce the quality of your products to the other party, and let the other party understand that you get what you pay for.

You can directly say that you get what you pay for, if you think that other people's goods are cheap, then you can go directly to buy other people's goods, there is no need to ask why my family's goods are so expensive, after all, the quality of Shangzhen Cong products is spoken by customers.

You have to tell customers that cheap is cheap, and always believe that you get what you pay for.

Summary. Hello, dear, I'm honored to answer for you! <>

When customers say that other people's homes are cheaper than yours, they should reply like this1 Yes, it turned out that someone reported to us that some goods in other stores were a little cheaper than ours on the surface, but after comparison, most customers still chose our products, (in a sentence to explain the advantages of stores or products), 2 We have many old customers who bought it there once, and then bought it on my side for a long time, I won't say much about the specific reasons. "3 "There must be cheaper ones that are cheaper, and the ** shipped by the manufacturer is cheaper, but we will never get that ** when we do retail! And the difference determines that the quality is definitely different, I can only guarantee that the ** and the quality is good cost performance while providing value-for-money service!

How to respond when a customer says that someone else's house is cheaper than yours.

Hello, dear, I'm honored to answer for you! <>

When a customer says that someone else's home is cheaper than yours, he should reply like this1 Yes, it turned out that someone reported to us that some goods in other stores were a little cheaper than us on the surface, but after comparison, most customers still chose our products to clear their eyes, (in a sentence to explain the advantages of the store or product), 2 We have a lot of old customers who bought it there once, and then bought it on my side for a long time, I won't say much about the specific reasons. "3 "There must be cheaper ones that are cheaper, and the ** shipped by the manufacturer is cheaper, but we will never get that ** when we do retail! And the difference determines that the quality is definitely different, I can only guarantee that the ** and the quality is good cost performance while providing value-for-money service!

4 "It's good to see a car on the road, there are tens of thousands of silver cars, and there are also tens of thousands of the same, but the enjoyment they bring you is certainly not the same. 5 Just like you and I are blind mothers, but I look like an ordinary vegetable market aunt, walking in the crowd is not eye-catching at all, and you look so young, beautiful and temperamental, easy to attract people wherever you go, this is the typical difference! ”

Being a shopping guide is not an easy task, first you have to deal with different customers, in addition, you have to guess the inner needs of customers, and there is also the consumption concept of each customer. These are all professional skills that you should have as a shopping guide. When dealing with customers, you have to look at whether the customer really needs it, or if there is a match or not.

Once you find out that the customer really wants it, you have to find a way to convince the customer to make a deal as much as possible. If the customer is idle and expensive, and says that the other is cost-effective, as a shopping guide, you have to use your method, so to speak, don't think that the product comprehensive question is the same, in fact, there is a difference.

The information of the product is not the same, the quality is not as delicate as ours, the credibility of the manufacturer is not the same, and there is also that there is no comparison is not clear about the advantages and disadvantages, all in all, when the customer asks questions, you have to have ten reasons to wait for a response to him. Only then can you sell more products and win more rights for the store. You can be a good shopping guide.

Create the use value of the productWhat is the value of the product, what kind of benefits can it give to customers, the more detailed it is, the better it is to have a sense of picture.

What kind of added value does it have to create an added value for this product? Is it irreplaceable by other products and companies? All-day after-sales maintenance service, its own user social group, and the prompt service items for product upgrades later, these search for diversification according to the product itself to find diversification, create the characteristics of your product, remember:

Don't denigrate your competitors' products. The difference in the role of the product, the difference in the application, all kinds of diversity - and this diversity is necessary and can be experienced by the user. In-depth analysis of the essence of the customer's words, what is the reason why your product is more expensive than other products?

I feel that the mental state of the noble --- is a problem for the price. I don't know how expensive the other product is, I just want to bargain.

Mental accounts are not the same. You can sort out the money in the mental account with differences. For customers whether to buy all depends on you and the customer between the game, we are also called sliding doors, do not have to do too much with customers in the price is entangled, first please fully understand why customers are optimistic about your products, price is not the only excuse to determine the customer to buy, followed by give the customer structure a suitable scenario that he can predict, and then discuss the core selling point of the product and the business we give, and finally tell the price can be installed at this point is reasonable.

Tell customers that you get what you pay for, we are importers. In this case, I think you should think about the reasons first. If you recommend a cheap one, there are still more than 30 or 20 people.

So the crux of the problem is not really the value of the product, the selling point, or the profit margin it brings. But to solve a more important problem. That's the reference.

I can tell him that I get what I pay for, and my products are naturally expensive, both in terms of workmanship and raw materials.

First of all, you need to agree with the customer's point of view and opinion, and then you have to guide the customer to experience and understand your product, so that the customer understands your service.

What does that mean? Let me give you an example.

Hey, Mr. Wang, why don't you go to Don't Tangerine's house to buy it, but don't think about it, I don't mean anything else. Because of this, I really haven't been out to learn about the market for about a month, but I dare say that the cost performance of our products is one of the best in this price range. But I can't guarantee that there will be other businesses engaged in some unprofitable activities during this time, such as clearing inventory, ** or something.

If you do encounter it, it doesn't matter if you buy it, as long as there is no problem with the quality of the product, I think it's a good thing (fake abandonment method to test customer interest).

If after comparison, I still think that my brother's side is more realistic, Hail Kai, I am willing to come back to support my brother's work, and it is not impossible for me to help you get some benefits right (give customers a step down).

But then again, if you're going out and buying, don't be afraid. Let me tell you a few of the most common pitfalls in our industry, as long as you pay attention to these points, no one should pit you. Sincere and altruistic perspective, so that customers feel that you are reliable).

If the customer hesitates at this time, then he will most likely buy from you.

To sum up:1First, fake testing to see if customers are genuinely interested in your product. 2.You have to create a feeling of relying on the source to call the score to the customer.

Only when the customer feels that they really like it, and at the same time feels that you are a reliable person, will the customer place an order!!