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Being a shopping guide is not an easy task, first you have to deal with different customers, in addition, you have to guess the inner needs of customers, and there is also the consumption concept of each customer. These are all professional skills that you should have as a shopping guide. When dealing with customers, you have to look at whether the customer really needs it, or if there is a match or not.
Once you find out that the customer really wants it, you have to find a way to convince the customer to make a deal as much as possible. If the customer is idle and expensive, and says that the other is cost-effective, as a shopping guide, you have to use your method, so to speak, don't think that the product comprehensive question is the same, in fact, there is a difference.
The information of the product is not the same, the quality is not as delicate as ours, the credibility of the manufacturer is not the same, and there is also that there is no comparison is not clear about the advantages and disadvantages, all in all, when the customer asks questions, you have to have ten reasons to wait for a response to him. Only then can you sell more products and win more rights for the store. You can be a good shopping guide.
Create the use value of the productWhat is the value of the product, what kind of benefits can it give to customers, the more detailed it is, the better it is to have a sense of picture.
What kind of added value does it have to create an added value for this product? Is it irreplaceable by other products and companies? All-day after-sales maintenance service, its own user social group, and the prompt service items for product upgrades later, these search for diversification according to the product itself to find diversification, create the characteristics of your product, remember:
Don't denigrate your competitors' products. The difference in the role of the product, the difference in the application, all kinds of diversity - and this diversity is necessary and can be experienced by the user. In-depth analysis of the essence of the customer's words, what is the reason why your product is more expensive than other products?
I feel that the mental state of the noble --- is a problem for the price. I don't know how expensive the other product is, I just want to bargain.
Mental accounts are not the same. You can sort out the money in the mental account with differences. For customers whether to buy all depends on you and the customer between the game, we are also called sliding doors, do not have to do too much with customers in the price is entangled, first please fully understand why customers are optimistic about your products, price is not the only excuse to determine the customer to buy, followed by give the customer structure a suitable scenario that he can predict, and then discuss the core selling point of the product and the business we give, and finally tell the price can be installed at this point is reasonable.
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Tell customers that you get what you pay for, we are importers. In this case, I think you should think about the reasons first. If you recommend a cheap one, there are still more than 30 or 20 people.
So the crux of the problem is not really the value of the product, the selling point, or the profit margin it brings. But to solve a more important problem. That's the reference.
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I can tell him that I get what I pay for, and my products are naturally expensive, both in terms of workmanship and raw materials.
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First of all, you need to agree with the customer's point of view and opinion, and then you have to guide the customer to experience and understand your product, so that the customer understands your service.
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Now the phenomenon of product homogenization is indeed very serious, but this does not mean that there are no opportunities for sales. It is bold to guess that the subject may be troubled by the overall sales performance of the company at this stage.
You hear a customer tell you that something like another is cheap, and you get annoyed by it, so you just take a case-by-case approach to the problem of what to do when the customer asks this question. In fact, the logic behind saying this sentence to the customer is what the book fails.
First, let's briefly analyze the objective reasons. Are you selling products at the same cost as your competitors? In most cases, the price is about the same, if you really take the price of the goods is much higher than others, then first reflect the situation with your boss and find out the reason.
If it is a rebate for procurement, the boss doesn't care; Or if the boss gets the kickback himself, I suggest that you submit your resume. I have been in a company before, the boss himself takes rebates and challenges sales performance, this is a matter of principle, must be solved, otherwise even if you reluctantly do it later, the sales will be eaten up by a group of moths.
Of course, there are other costs that are not well controlled, and it is possible to raise this issue at the weekly meeting to solve it.
If your cost is not a problem, then there are two possibilities.
The first is that your pricing is too highGenerally, in this case, the sales director will have a grasp of the public opinion of the industry, and the sales department will formulate a first-class policy for this situation.
The second is that there are competitors doing it at a loss。Find out why they do this, whether the product is temporarily guaranteed, or the collapse and elimination of the warehouse, or the big promotion, or there is capital behind it to support it burning.
If it is neither a cost issue nor a pricing issue, Tuanzizhi will be a customer in most casesA little routine of the household. I like the saying "Selling is all about preparation". As a salesperson, you should be able to see it at a glance if the customer says this sentence casually.
So why do customers like to use this little routine? Want to be cheaper. It's true that you want to be cheaper, but what is the other reason? Afraid. Afraid of what? Fear of being pitted. Why are you afraid of being pitted? Because I don't understand.
So what's the real cool point for customers? In fact, it is not necessarily the cheaper the better, but the cost-effective products and services that are really suitable for them. And what is the biggest pain point for customers? It's just that I'm afraid of being pitted.
So how to solve the customer's pain points? Use your sales expertise + your excavation of the actual needs of customers.
And how to meet the customer's cool points? It is only after the customer is exported that professional knowledge is possible to truly realize what is really cool.
Finally, the sales that can be snatched away by customers, not only to professionally tap the needs of customers, and the best is lower, and the customers really understand your industry and objectively analyze that your competitors have the best advantages than you, then your customers may indeed be very excited.
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You can let the other party take a look, introduce the quality of your products to the other party, and let the other party understand that you get what you pay for.
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You can directly say that you get what you pay for, if you think that other people's goods are cheap, then you can go directly to buy other people's goods, there is no need to ask why my family's goods are so expensive, after all, the quality of Shangzhen Cong products is spoken by customers.
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You have to tell customers that cheap is cheap, and always believe that you get what you pay for.
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1.Find and differentiate your products。It is the embodiment of the value of difference.
As long as he doesn't have what I have, I can create value in what I have. For example, our delivery speed is faster, our free installation service, our R&D and design capabilities are strong, and so on. Let's talk about how much process we went through at that time, the convenience of our use, and our after-sales service; Or our brand reputation, the ease of trading, and even our complete product line, etc.
In short, we are talking about some different dimensions, which are actually unique values that we can shape infinitely.
2."Follow first, then bring". For example, you can say:
You are right. There are companies in this line that are lower than ours. I know this as well, because a lot of our customers come from there.
So why did they choose us later? You know why? As soon as you say this, you do not deny the other party's statement, nor will it arouse the customer's rebellious psychology.
What you say behind your back will naturally make it easier for him to listen.
3.Add a glamorous sparkle to your products。When a customer says this, the salesman can say:
Yes, you're right. Although the styles of our two brands are similar, many customers like you will ask similar questions. However, after comparison, many people finally decide to choose our products because customers want the products to be fashionable and popular.
The point is that our brand is endorsed by a celebrity, and you should know his influence.
4.Don't belittle your competitors。It's normal for customers to compare similar products, but shopping guides can't belittle competitors.
If your own product is really good, then there is no need to do it. Also, elevating yourself by belittling your competitors can easily ruin your image among customers. After a long time, you also started selling water-injected pork, and eventually the whole market sold water-injected pork.
The water injection kicked the good pork out of the market, and there was no good pork left in the market. This is called bad money driving out good money.
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You can tell the other party directly, if you think the other party is cheap, then you can go directly to someone else's house to buy, after all, buying and selling is voluntary and willing, I can't force you.
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At this time, it can be said that you get what you pay for, although other people's ** is cheap, but the quality of your own products is the best, and you can also let customers compare.
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You have to tell customers that other people's cheapness does not mean that the product is good, we can fully guarantee that our quality will make you satisfied.
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You can say this: you're right, there are companies in this line that are lower than ours. Of course I know that.
Because many of our customers come from there, why did they choose us later? You know why? Once you say this, not denying the other party's statement will not cause the customer to resist, and it will be easier for him to listen to you in the future.
Second, you have come to a conclusion that defies common sense, and the other person must be curious to hear this. Why do others give up the cheap one and choose the expensive one in yours? Then you can make good use of it.
When he is focused, you can come up with a series of factual testimonies and analyze them for the other party. As long as others don't have what I do, I can shape my own unique value in this area.
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If the customer says so, it means that the customer has compared the other product, but he must also subconsciously feel that our product is better, he is more trusted, at this time should you expand the advantages of the product, let the customer know the value of the expensive, so expensive and expensive.
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I will respond like this: you also know that you get what you pay for, and the extra money we spend is not in vain, you can compare the products of the two.
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Summary. You can say that.
Our product is indeed slightly more expensive than the one you said, and a regular customer this morning also mentioned this problem, but then he still bought our stuff. Sir, you also know that there are many factors that affect the first dish, such as design, technology, quality and after-sales service, etc., which will affect the first dish, which is like the same dish made by different people and tastes different. So although the material is the same, the characteristic of our brand is the craftsmanship.
Customers of the same product say that others are cheap, what to say.
Hello code air pro,This is Xiaodu Wanyun and Song teacher,Has accumulated more than 1000 hours of service,Now to provide you with consulting services,Your question I have seen it,Chi blind is sorting out the information,Please wait,Immediately give you an answer
You can say that our products are indeed slightly more expensive than the one you said, and this morning an old Gu Shan Senke also talked about this problem, but then he still bought our things. Sir, you also know that there are many factors that affect **, such as design, technology, quality and after-sales will affect **, which is like the same dish made by different people and different tastes. So although the material is the same, the characteristic of our brand is the craftsmanship.
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Hello, other people's products look similar to ours, but this is only a superficial phenomenon, after all, a penny of price, a penny, the internal quality of only look at the appearance is not able to accurately judge. Our products are operated in good faith, clearly marked with prices, and the time of use of the best products - will be longer than the cheaper, which we all know, I believe that you will be satisfied with our products after a period of time, which is also the reason why there are many repeat customers in our store.
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When the customer says that I sell him expensive, how can I sell others cheaply.
Dear, I'm happy to answer for you, when the customer says that I sell him expensive, sell others cheaper reply method: 1Your ** is public and clear, and the explanation of this ** is determined by the market ** and has nothing to do with other customers.
And communicate with customers, and strive to achieve value and first-class. 2.Then, give customers the advantage of the service so they know that what they're paying for is worth it.
Explain that your services include better after-sales service, better product quality, and safer and reliable products. 3.Customers have other businesses that attract them, try their best to explain the difference between their own and other merchants, and explain the reason for this difference, different material quality, different brands, different special services.
4.Also, ask customers what they are getting from other merchants and what they are getting from the quality of the service. Help you understand your customers' needs, the quality of service you provide to meet their requirements, and look for opportunities to gain their trust.
5.Be cautious and be aware that when dealing with customer complaints, we need to show patience and understanding and try to find a reasonable way to solve the problem. At the same time, we also focus on making our clients aware of the value you provide and building good business relationships with fairness, objectivity and integrity.
When a woman dreams of someone else's child, it is the five elements of wood, which is vigorous and intelligent, and the son of his family is prosperous. This is an auspicious omen, good luck, and strong fire. At this time, spring dreams are appropriate, and autumn dreams are fierce. >>>More
If you want to trap other people's bees, you should first catch their queen bee, and generally the bee colony will follow the queen bee and migrate. You can also shake the bee colony directly in your own beehive.
We can't control what others say, but we can control what we do. As long as you have a clear conscience, you are not afraid of him to say.
Of course, you can share the dish sent by others with others, no matter who gives you the dish or buys it yourself, it is now your dish, and you can control the enjoyment of the dish, so there is no problem in sharing it with others.
Generally speaking, in rural areas, it is very normal for ancestral graves or cemeteries to be on other people's land, and it is not a new thing, which can be understood as the land used for funerals, even if there is no place for farming, there is no such thing as asking people to move their graves. Anyway, nothing like this has ever happened in my family, and I usually decide to ask for the grave to be moved. There is no such thing as forced land ownership to remove graves.