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I run my own shop, and that's how I feel about it.
First of all, the middle and upper class consumer groups you are talking about depend on the place you choose, whether it is in the mainstream commercial street, and the surrounding environment of the location, which is the focus of sales. It's not easy to run a good store. Your product must be complete, and the color must be visually full and rich.
When choosing a product, you must see whether the product is suitable for the consumer groups around you, in fact, it is not necessarily that the middle and upper consumer groups are easy to sell, and some cheap small things. It can also bring customers to buy interest.
If you specialize, it depends on your own ideas and a range of products you want to operate, I personally feel that I don't need to go through a lot of trouble to get this thing, and if you don't do it afterwards, you can't take it away. When there is no bottom in the psychology, it can be saved.
I don't know enough about the housing prices and products in your place. So I can't estimate the investment on the **.
But my store invested 60,000 yuan.
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1. Your target consumer positioning is in the middle and upper class consumers, first of all, you must be clear about the consumption power of your so-called middle and upper class consumers, as far as you are located, the middle and upper class consumers are definitely not the largest consumer group, so your positioning is not good.
2. You didn't say what to open, how do you say the cost of opening a store? Start-up costs: generally including rent, decoration, purchase, etc., what you want to do is a boutique, the investment should be not small, you have to decide carefully.
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Everyone's experience and experience is different, so I'm sure that the experience that many people give you may not be right for you. It's better for you to be bold and do it.
1. Purchase only pick the ones that are good to sell, not the favorites. One month in advance, into the next season's clothing. Seize the opportunity + prevent weather changes, each type of clothing, and slowly position it into 2 3 to get the goods, which is convenient for return.
2. For customers who are not assertive, we must grasp the customer's psychology and help him match clothes.
For a very confident customer, if you are afraid that he will look ugly in it, you should also praise the customer for matching it, and don't always look at others with your own eyes.
Selling high-end clothing: attitude should be polite + slightly cold, use the computer to see**.
Improve their own image and taste. Switch gears if necessary.
3. When the season changes, deal with the clothing of the previous season in time, and sell the replacement goods that are not easy to sell!
Take the initiative to attract repeat customers: make friends with customers, praise customers for matching, talk about fellow villagers, talk about purchases, in short, find customers' interests and hobbies, and talk about what she likes. Let a consumption become a repeat consumption, and then become a driving consumption!
For repeat customers, don't make concessions. What a woman enjoys when she buys clothes is the process, and it is enough for her to be respected and recognized!There will always be someone lower than you, once the price is lower, twice the price is made, and after a long time, you feel that you are making too much money from him.
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You can find some big brands to work with and learn from their experiences and models.
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If you want to open a clothing store, you can, first of all:
One: Do you know anything about clothing?If you don't understand, you can hire the best salesperson. Don't be afraid to pay a high salary. Because she has experience in "him", how to sell and how to match the store design.
This is critical.
Two: Your source of goods cannot be fixed where to take. You'll first have to look at a few major markets across the country. After the inspection, it is decided to cooperate with the boss of **. Don't act rashly.
Three: When you invest, it is best to choose a good store location. It's just that his ** has to be a little higher. The so-called wool comes out of the sheep. That's not terrible for you.
Four: To open a clothing store, the investment is about 16-180,000 yuan. You don't have to.
I want to sell brand goods. Because the first time you get the goods is cash. After that, you can pay half of the cash to the other party. The other half can be paid again next time.
Five: If you want to run this store well, then you must be familiar with the current fashion trends. Every day, I have to go to the nearby wholesale markets and retail stores to find out**.
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If it's a trinket, you can go to their house to buy it, their goods are not bad, it's easier to sell!As long as 200 yuan, you can buy wholesale!
As for the rest, I don't know!
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Actually, I recommend that you don't open a clothing store.
In my opinion, the clothing market is not very good right now.
You can consider considering the furniture industry.
He is mainly a low-risk company.
Just in case you don't have a look at all the markets.
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