Localization of the left hand and electrification of the right hand, why does Jaguar Land Rover dare

Because there is capital, and the direction of future development must be decided first.

Jaguar Land Rover (JLR) is a British automaker that owns two top luxury brands, owned by Tata Motors of India. R&D, production and sales of all vehicles under the Jaguar and Land Rover brands. The company's main business is the development, production and sales of Jaguar and Land Rover vehicles.

Jaguar, with its illustrious history, is the world's leading manufacturer of luxury sports sedans and sports cars, while Land Rover is the world's leading all-terrain 4x4 car manufacturer of top luxury.

Jaguar Land Rover's captivating design, cutting-edge technology and performance are the hallmarks of modern luxury. With world-class manufacturing facilities and factories, impressive production efficiency and a robust circular system, Jaguar Land Rover controls every step of the process, from sourcing to production and operation, and has developed integrated solutions for sustainability and CO2 emission reduction to minimise the impact of production on the planet. Top-notch products, such as Jaguar's lightweight all-aluminium body, Land Rover's all-round four-wheel drive plug-in diesel hybrid technology Range E, etc., are all poured into Jaguar Land Rover's responsibility and care for the global environment.

Between 1948 and 1962, Sterling Morse competed in 525 races, winning 194 of them. Sometimes you have to do completely different events in one day, and it's pretty crazy. Dramatically, despite winning 16 F1 Grand Prix races, he never became a world champion.

On the field, Stellling Morse has driven countless cars, including Jaguar, Maserati, Lotus, Mercedes-Benz, Cooper and Vanwall. And in private, he loves to drive a Jaguar the most. Stellling Morse had a strong preference for British cars, once saying that "it is better to lose gracefully in British cars than to win in a foreign car".

That being said, British cars, including Jaguar, were the fastest in the world at the time.

It may be that they feel that after innovation, the number will increase if they are small.

They want to make their market bigger.

Because they dare to fully expose their performance and make consumers feel at ease with them.

He has such strength, and strength allows him.

In the future, new energy must be the development trend, and only by developing it first can we get a piece of the pie.

Because it is better to make money by grabbing the market.

Because they have a spirit of innovation.

Because strength is the last word, strength is relatively strong.

Because the technology is relatively high and the courage to break through.

They want to open up new breakthroughs, dare to fight, dare to do.

Recently, with the news that Jaguar Land Rover has obtained a guaranteed loan of 500 million pounds from the United Kingdom**, these two once brilliant brands have reappeared in everyone's field of vision, once Land Rover"One person"It was enough to make the Tata Group a lot of money, and now 500 million pounds is needed"Old club"Secured loans, we can also see how far Jaguar Land Rover has fallen in recent years, and the purpose of Jaguar Land Rover's loan is even more incredible.

British Prime Minister Theresa May said the loan will help Jaguar Land Rover design, manufacture and sell electric vehicles worldwide. And we also learned some time ago that Jaguar XJ, the flagship of the discontinuation of the news, and Jaguar also said that XJ will come as an electric car when it returns, so it is not difficult for us to guess that the first product of Jaguar Land Rover's electrification is likely to be XJ.

It seems difficult for us to understand why Jaguar Land Rover is such a large luxury car company urgently needs to transform to electrification, but I think a sales data of Jaguar can solve the confusion in everyone's mind, in December 2018, Jaguar only produced 301 units of XJ, and 492 units of F-Type in the same period, which means that Jaguar's flagship today can't even sell its own sports cars, and XJ has come up with a report card of 0 sales in the domestic market for many months.

The situation of Land Rover is also not optimistic, and a few years ago the arrival of the aurora caused a bout"Looting"In May of this year, Aurora only sold 30 units in China, although it cannot be denied that some people are waiting for the arrival of the new Aurora, but how much ability the new Aurora has to save Land Rover as a whole"Break the game"This?

But Jaguar Land Rover's view of electric vehicles is a little too radical, although the new energy vehicle industry is a hot spot, but in the face of all kinds of insurmountable problems, no car companies are willing to completely shift from the field of traditional fuel vehicles to electrification, especially luxury brands, from the current performance of new energy vehicles, all aspects are too immature, no one dares to guarantee that electric vehicles are the future, if charging, safety, battery life and other issues do not break through, I think electric vehicles may be faced"Total collapse"。

In the face of various insurmountable problems, no car company is willing to completely shift from the traditional fuel vehicle field to electrification.

However, Jaguar Land Rover's view of electric vehicles is a bit too radical, although the new energy vehicle industry is a hot topic, but in the face of various insurmountable problems, no car company is willing to completely shift from the traditional fuel vehicle field to electrification.

The odds are not too great, and the current scientific research strength has not yet reached this point.

Few luxury brands are counting on how profitable electric vehicles can be.

The odds are not good, and the transformation of the market is still on the way.

The odds are open, after all, people's capital is still very sufficient.

Yes, people's technical capital is enough for anything.

The odds are quite big, after all, they are all technical bosses.

Let's open it, after all, people's technical and economic capital is still very sufficient.

Mainly in terms of vehicle planning, vehicle engineering, powertrain design (battery) and manufacturing, the electrification strategy transformation of the automotive group.

From the three perspectives of raw material market layout, charging facility construction and market development, we will further analyze the electrification transformation, so as to gradually improve the challenges faced by a company when considering making new energy vehicles on the order of 500,000, 1 million and 1.5 million.

In 2017, global sales of new energy passenger vehicles exceeded 1.2 million units, with EVs and PHEVs accounting for 66% and 34%, respectively. Mainly concentrated in the three regional markets of China, Europe and the United States, the Japanese market seems to be growing rapidly due to individual models, but the absolute volume is not large.

With the strictness of the follow-up environmental protection regulations and the demands of the main market government, the competition of new energy vehicles will be further intensified, and every enterprise must make efforts to do new energy vehicles, and the challenge is not only the duel between the electric vehicle products of various players, but also to compete with their own fuel vehicle front products to seize the market. To compete with the maturity of technical products, which means that car companies need to provide more things and better experience to new energy vehicle customers, and they also need to consider more than products.

At the Beijing Auto Show, which opened on September 26, Jaguar Land Rover unveiled a number of blockbuster new cars, among which the Range Rover 50th Anniversary Fengyun Edition was officially launched, and Jaguar Land Rover's first domestic new energy model, the Land Rover Discovery Sport P300E, ushered in its Chinese debut.

This year is a big year for Jaguar Land Rover. First of all, the brand that entered the Chinese market in 2010 happened to usher in the 10th anniversary of its entry into China this year, and in the past ten years, with the rise of China's SUV market and consumption upgrades, Jaguar Land Rover's localization construction has achieved certain results.

Jaguar Land Rover's changes are still underway. Under the close connection of the global industrial chain, the ups and downs of the global epidemic have also made it difficult for the Chinese market to stand alone. In the face of this uncertain future, this year Jaguar Land Rover will make three major judgments in China

Take the initiative to subtract, upgrade, and break through to achieve quality development.

<> selection of Che Jun's point of view:

In the future, Jaguar Land Rover's development vision has been very clear, while continuing to explore the Chinese market, to achieve the latest research and development results to feed the world, guide the global closed, stand on the world stage, to make a gorgeous turn.

It is reported that Jaguar Land Rover will invest 1 billion pounds to develop electric vehicles, of which part of the bridge will start production at Jaguar's Bromwich Castle factory. The plant will eventually phase out all all-electric models from the British automaker.

In order to be profitable for the Tesla Model X, the J-Pace had to provide a maximum WLTP range of about 300 miles (482 km). It will also come with all-wheel drive (obviously), as well as a platform that is said to hold a 100 kWh battery, although smaller options will be offered.

According to AutoExpress, the J-Pace will feature some stylistic elements from the I-Pace, but its silhouette will be similar to the F-Pace, meaning it will look more traditional. Meanwhile, signature features will include a closed grille and sleek gesture LED headlights – typical of Jaguar.

While the J-Pace will be Jaguar's flagship, the company's design director, Julian Thompson, is also interested in smaller vehicles: "I wanted to build a small Jaguar," he said. " "I think I wanted to make a smaller, more efficient car that had all the intrinsic value of Jaguar, given what was happening around the world.

It looks beautiful and the interior is amazing. ”

So far, the smallest non-sports car produced by Jaguar is the E-Pace crossover.

Millions of car purchase subsidies.