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Anonymous users2024-02-11This year's Singles' Day is a great example of this.
Last year, a lot of publicity was done on Singles' Day, taking advantage of Singles' Day, and the message of "Double 11 Singles' Day will be greatly reduced" deeply into the hearts of consumers. After a year of precipitation. This impression spreads and takes root in the minds of users.
Therefore, when it comes to this year's Double 11 Singles' Day, the impression of this "Tmall Double 11 Singles' Day" will bear fruit. With the strong online and offline three-dimensional publicity of "on Tmall, you bought it" a month in advance this year. Find celebrities to participate in the publicity, so that Tmall can stand out in this campaign.
Last year's sowing and this year's warm-up have yielded such results.
Worry: This year has also exposed the news of the trap of e-commerce. Although there are traps every year.
However, taking advantage of the momentum of Singles' Day, such negative information will also attract relatively more attention. So will it sow seeds in the hearts of users, so that users think: Double 11 Singles' Day** is an illusion.
If this momentum continues to be speculated, according to the marketing inertia, the effect of next year's Double 11 Singles' Day will not be as good as this year, or even as good as last year.
The best response to this concern is the ** war of e-commerce, the ** war of JD.com. Jingdong shouted again: I want to reduce the price**! How many people can believe it? More people should be able to treat it rationally, which is originally emotional.
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Anonymous users2024-02-10This is the marketing strategy, and there is also a way to learn that you can also buy Yaku cards.
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Anonymous users2024-02-09Today at the discount do the event.
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Anonymous users2024-02-08In the news on November 11, Beijing time, Tmall just updated the latest results of Double 11. The turnover of 2019 Tmall Double 11 has exceeded 213.5 billion yuan last year, which was easily achieved in only 6 hours, 31 minutes and 12 seconds. How much did Tmall's turnover exceed last year?
Tmall's 11.11 sales exceeded last year's full day, only 16 hours and 31 minutes.
The 11th edition of Alibaba Tmall 11.11 officially started in the early hours of this morning. According to the real-time trading data of Double 11, the transaction volume exceeded 120.7 billion yuan in the first 1 hour, 26 minutes and 07 seconds, exceeding the trading volume of Double 11 in 2016.
More than $6.5 billion in one minute!
1 minute and 36 seconds, more than 10 billion!
5 minutes and 25 seconds, more than 30 billion!
12 minutes and 49 seconds, more than 50 billion!
In 17 minutes and 06 seconds, the super dan circle exceeded 57.1 billion! (More than the 2014 Double 11 day turnover) 1 hour, 1 minute and 32 seconds, more than 91.2 billion! (more than the 2015 Double 11 day turnover) 1 hour, 26 minutes 07 seconds, super silver late troubles over 120.7 billion yuan!
Exceeded the 2016 Double 11 daily turnover).
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Anonymous users2024-02-07The "Double 11" online shopping carnival is approaching, and the chopping party has already been gearing up. In this regard, the Beijing Municipal Administration for Industry and Commerce reminds consumers to consume rationally, "there are many routines that rise first and then fall, and read the rules carefully", "you need to be cautious in paying the deposit, and you should pay attention to the payment", "the awareness of evidence storage cannot be less, and the protection of rights and interests should be timely." ”
Ten years ago, Double 11 was just an e-commerce promotion created by Ali to cater to the hot spot of "Singles' Day", and now it has become a domestic phenomenon-level business event. The growth of Tmall Double 11 can be described as one step at a time, with sales of only 100 million yuan in 2009, sales soared to 100 million yuan in 2010, 5 billion yuan in 2011, 10 billion yuan in 2012, 100 billion yuan in 2016, and 168.2 billion yuan in 2017, a year-on-year increase. In 2018, there is no suspense that the sales of Tmall Double 11 will exceed 200 billion, and according to the growth rate in 2017, the sales are expected to reach about 2300-250 billion.
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Anonymous users2024-02-06According to the Voice of China's "News Vertical", at 0:02:05 a.m. today (11th), the turnover of the 2018 Tmall Double 11 Global Carnival exceeded 10 billion yuan. JD.com started from November 1 to 10:56 p.m. on November 10, with an order amount of more than 100 billion yuan. Suning Tesco released a message saying that from 0:00 today, it took them 4 seconds to break 100 million in turnover and 1 billion in 50 seconds.
In terms of Alibaba, at 1:47:26 a.m. today, the total turnover of Tmall Double 11 this year exceeded 100 billion yuan, which was more than 7 hours faster than last year.
It can be seen on the large screen in the center of Tmall Double 11** that the transaction numbers are constantly beating, and the speed of data update is ahead of the same amount last year. For example, it broke 1 billion in 21 seconds, 7 seconds faster than last year; broke 10 billion in 2 minutes and 05 seconds, nearly one minute faster than last year; The turnover in the first hour was about 10 billion yuan more than last year; It took 1 hour, 16 minutes and 37 seconds, and the total turnover exceeded 91.2 billion yuan, exceeding the full-day turnover of Double 11 in 2015.
While releasing the data, Tmall also expressed its satisfaction with the data in a humorous way. For example, posting a handwritten data chart, and then joking that the user's order speed is too fast, and the staff can't keep up with the speed of making data charts.
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Anonymous users2024-02-05In 2017, the three-minute transaction volume exceeded 10 billion; In 2016, the transaction volume exceeded 10 billion, and it took 6 minutes and 58 seconds; In 2015, it took 38 minutes to break through 10 billion; In 2013, it took 5 hours and 49 minutes to break through 10 billion, from a constantly refreshing transaction volume of 10 billion.
It can be seen that the Tmall Double 11 Carnival has been cleared from a first-class event to a global carnival festival, and the new consumption trend and technological innovation have concentrated on the phenomenon of Double 11 China's hunger for potatoes, which is becoming an annual resonance and resonance of the entire business community and the world.
The transaction volume of the 2017 Tmall Double 11 Shopping Carnival has officially exceeded 100 billion yuan, taking 9 hours, 0 minutes and 04 seconds, and the wireless transaction volume accounts for 91%. At this rate, last year's all-day trading volume of 120.7 billion should soon be surpassed.
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