How to implement the webcast function, and what is webcast ?

Network anchors. According to the content, online anchors are divided into show anchors, game anchors, and other anchors, with show anchors and game anchors being the majority, and other anchors being less formal.

Show anchors. The show anchors are mostly post-90s and post-00s, and are divided into singing anchors, MC anchors, chat anchors, NJ anchors, dance anchors, musical instrument anchors, etc.

Game streamer. According to the game content, it is divided into: League of Legends streamer, PUBG streamer, Dota 2 streamer, CrossFire streamer, Dungeon and Warrior streamer, Storm Hero streamer, Hearthstone streamer, World of Warcraft streamer, etc., game anchors are usually transformed from game professional players, game masters, game celebrities, etc.

Other streamers. In addition to show anchors and game anchors, online anchors include: teaching anchors, food anchors, outdoor anchors, foreign language anchors, financial anchors, fitness anchors, financial anchors, etc. There are relatively few types of anchors above in China.

For a program or activity on the Internet, most of the work from planning, recording, production, audience interaction, etc., is participated in by the anchor, and the anchor himself is responsible for hosting the work. An excellent online anchor often has to face tens of thousands, hundreds of thousands or even millions of online audiences, and communicate and interact with online audiences in real time.

On the morning of April 13, 2016, the press conference of the Beijing Online Performance (Live Broadcast) Industry Self-Discipline Convention was held in the Municipal Cultural Law Enforcement Corps, and it is understood that more than 20 major enterprises engaged in online performance (live broadcast) such as Sina, Sohu, iQiyi, LeTV, Youku, Kuwo, Yingke, and Huajiao jointly issued the "Beijing Online Live Broadcast Industry Self-Discipline Convention", promising that from the 18th, the webcast room must be marked with a watermark; The content shall be stored for no less than 15 days for future reference; All streamers must be verified with their real names; For anchors who broadcast content related to politics, guns, drugs, violence, or pornography, the circumstances are serious and will be included in the blacklist; Moderators conduct 24-hour real-time supervision of live content on the platform.

In addition, the convention clarifies that minors under the age of 18 are not provided with anchor registration channels.

"Webcast" is an emerging way of online socialization that can be used at the same time through the network system on different communication platforms**video, and the webcast platform has also become a new kind of social networking**. It is mainly divided into real-time live games, movies or TV series, etc.

Domestic"Webcast"There are two main categories:

It is to provide TV signals on the Internet, such as the live broadcast of various sports competitions and literary and artistic activities, the principle of this kind of live broadcast is to collect the TV (analog) signal, convert it into a digital signal and input it into the computer, and upload it in real time for people, which is equivalent to"IPTV"；

Webcast" Category:

Online live broadcast: Online live broadcast refers to the online information release method that produces and publishes information synchronously with the occurrence and development process of the event on the spot, and has a two-way circulation process. It belongs to the broad category of "webcast".

The Radio and Television Dictionary defines live broadcast as "the mode of broadcasting in which the post-production (haobc) synthesis and broadcast of radio and television programs are carried out simultaneously". According to the broadcast occasion, it can be divided into live broadcast and broadcast studio or studio live broadcast. Live TV broadcast is a broadcast method that produces and broadcasts television programs at the same time as the occurrence and development process of events on the spot, and is a broadcast method that fully reflects the advantages of radio and television media communication.

Live streaming is live abroad. At present, live streaming mostly refers to online live broadcasts.

Have a certain number of fans on the online platform, and then carry out product marketing.

You can consult Huang Qiang of Nuoyun Technology.

You can consult the technical staff of Guangzhou United Passenger Technology.

1. Stream ** acquisition and coding module: used to collect and encode.

1. Live broadcast of information disclosure in the form of online live broadcastThe spread of information is very fast, people's requirements for the immediacy of information are getting higher and higher, newspapers and news and other channels can no longer meet people's needs for the immediacy of information, and the way of online live broadcast, which can not only disclose in a timely manner, but also visually display information, is more acceptable to people. The most representative live broadcast of information disclosure is the live broadcast of various sports programs, such as football, basketball, volleyball and other games. This method can also be applied to its own brand or product.

2. Live broadcast of brand promotion in the form of online live broadcastThis kind of live broadcast is also very common, in the Internet era corporate brand promotion has also become an indispensable part of enterprise network marketing, and brand promotion live broadcast has gradually become one of the mainstream ways of corporate publicity, in the network marketing enterprises should try to use the way of live broadcast to promote and establish their own brand. The way of live broadcast of corporate brands is also very easy to understand, and it is generally a company's new product launch conference as the main form.

3. Internet celebrity endorsement live broadcast in the form of online live broadcastInternet celebrity endorsement live broadcast is very popular, like the Internet celebrity spokespersons that everyone is more familiar with, Wei Ya and Li Jiaqi are the best proof, their ability to bring goods is really breathtaking. In today's era, it is difficult to impress consumers with the simple way of listing goods, because consumers can't really understand what the product is through the plane information, but the live broadcast is different, the live broadcast can intuitively let consumers clearly see all aspects of the product, so they decide whether to place an order to buy.