Shampoo Head Shoulders evaluation polarized, Adolf can be thrown, which one do you hate the most?

How difficult can shampoo be? Maybe it's the kind of thing I walk around when I see it, so today Xiaoka also came to complain and complain,I use very, very difficult shampoos, Adolf is on the list, and the more Head & Shoulders uses it, the more dandruff she has. I hate Adolf the most, and I'll make a comparison.

Head & Shoulders Classic Shampoo

The kind that I used a long time ago, it was a big bottle of a big bottle before, and I thought it was OK, but maybe I was a little picky about the shampoo after that, so I felt a little bad about Head & Shoulders, that is, Procter & Gamble Group, you should know, Head & Shoulders positioning dandruff, Reorouge main smooth, Sassoon is a high-end salon, the positioning is different, but it's a part, Head & Shoulders' positioning is really not good. Not to mention that I used a lot, the dandruff was used more and more, and then I changed it, and it was much better after I changed it. <>

At least it's not like a snowflake drifting down.,But the domestic version of the small card complains,I don't care too much about other versions of Head & Shoulders, but it is said to be better than the domestic ones, and I can try it when I have time, but the domestic version of Head & Shoulders can only be said to be different in pertinence, and the ability is weaker, which is better than the cost performance. <>

Adolf shampoo.

This is one of the big thunders I have stepped on in the past few years! It's really that super super fragrant smell, and it may feel different when used on the hair of more mature girls, but when used on my hair, it will only be said to be smoked to death! The scent is really strong.

It's the kind of fragrance that my friends can smell when I'm a few meters away, and I've been told by my classmates that the smell is a bit pungent and too strong. And if it's in a closed space, it's really full of smell, although it was really because this is a fragrance-type perfume to start, but after using it for a while, I really don't feel good, not only reflected in the smell, but also very touching in my hair, every time I wash my hair, a lot of a handful of it falls off, and I wash my hair in the morning, and the oil has collapsed in the afternoon, and my hair is that soft. But after using this, I really feel that it is not hard to work, especially at night, the oil is not the same, I didn't have this feeling before, but I felt it after using itSo I was blacklisted, mainly because the fragrance was really dizzy, the effect was not good, and there were more and more dandruffs used.

A word difference.

I hate the anti-dandruff series at the beginning, many people bought it at the time, but in fact, the anti-dandruff effect is not good, and it will cause dry scalp and dandruff after a long time.

I still prefer to be rejoicing.,It's also often used.,The fragrance of orchids feels very refreshing.,There's also a good smooth feeling.,The overall feeling is good.,After all, what I care about is the smooth effect.,The most annoying thing is Adolf.,The dandruff effect is average.。

I've always had a wrestler, Adolf hasn't used it, my hair is black and straight, how thick is it, Lux moisturizing and nourishing is very good, the conditioner can be used without it, and it is also very clean.

Personally, I hate Adolf, because I personally have a lot of dandruff after using Adolf, which may also be related to everyone's physique.

Text丨Xia Tao Wang Na.

According to the research data of Oteo, in the last rolling year (September 2019-August 2020), the annual sales of online shampoo were 24.2 billion yuan, the retail volume was 400 million pieces, and the average transaction price was yuan, of which three-quarters of the turnover was achieved on the B2C platform, and integrated e-commerce was still the main sales force, accounting for the proportion of retail sales.

Head & ShouldersOvertakeAdolfThe top five brands remain the same

According to the data, Head & Shoulders ranks first in terms of retail sales, followed by Head & Shoulders, Adolf, Pantene, Sassoon and Qingyang, and Ziyuan and Bawang rank 11th and 13th respectively.

According to the estimation of the proportion of sales, the brands with annual sales of more than 1 billion yuan in the whole network are Head & Shoulders (100 million yuan), Adolf (1.5 billion yuan) and Pantene (100 million yuan); Seven brands with annual sales of 500 million to 1 billion yuan: Sassoon, Qingyang, and L'Oreal.

Professional hairdressing, Lui, Rejoice, Kérastase, Fino. It is worth mentioning that compared with the data from June 2019 to May 2020, Pantene has become a new brand with an annual online sales of more than 1 billion yuan.

After being "suppressed" for more than a year, Head & Shoulders surpassed Adolf to become the shampoo brand with the highest online sales, and its sales rose from 100 million yuan to 100 million yuan, an increase of more than 200 million yuan, while Adolf's sales performance was stable.

Received the spokesperson's buff bonus Head & Shoulders' performance was envious and eye-catching

The top 3 best-selling items on Tmall are all occupied by domestic products, namely: Adolf Set 520ml*2, Xiaofei Silky Smooth Shampoo Jiaqiao Tong Pai Ting, and KONO Light Oil Control Shampoo 500ml.

It is worth mentioningHead & Shoulders occupies six of the top 20 best-selling wheel leather items on Tmall, three of which are notedWang YiboSame paragraph. It is understood that Wang Yibo became the spokesperson of the whole brand of Head & Shoulders in October 2019, and recently, Wang Yibo's popularity and commercial value have increased significantly, which has promoted the sales of Head & Shoulders.

In the top ten of Jingdong's best-selling single product list, the top three are all covered by Head & Shoulders, Procter & Gamble.

The department brand occupies 8 seats, Unilever.

Its Qingyang ranked eighth.

The data shows that among the TOP30 stores, the number of stores on Tmall and JD.com is almost equal, and only Xin Youzhi is in the store.

The Living Pavilion entered the list, ranking 30th. Among them, Tmall supermarket.

With an absolute advantage (the proportion of retail sales ranks first.