European mobile phone online sales are released, why can t Apple beat Nokia?

The sales of Apple's mobile phones in the European market have not been particularly impressive recently, because although the performance of Apple's mobile phone itself is very good, it does not have the best advantages, and its cost performance is not high enoughSo say inThe European mobile phone sales market in the month did not rank high, and the sales volume was not so high, while the Nokia sales were good. <>

Nokia mobile phone can be said to be a classic of the previous generation, the peak of this mobile phone brand should be in 2000 to 2010, basically after the smartphone came out, it has not been so high sales, the most classic Nokia mobile phone Nokia 1100, the global sales of this old mobile phone is expected to exceed 100 million, at that time the world is only five or six billion people, basically 40 to 50 people have a mobile phone like this,It can be seen how popular Nokia was at that time, and the effect of this brand still has an impact in people's hearts. <>

Apple's mobile phone performance is indeed very strong, because Apple's mobile phone technology is indeed very advanced, but they have their own brand shortcomings, such as **high, very high, in our domestic **very high, but in the European market** is not low, compared with the US domestic market** is higher, so compared with other brands such as Huawei, Xiaomi, OPPO Nokia, and other brands, its ** advantage is almost none, This is one of its shortcomings, and its mobile phone has been developed for a long time, for example, the last iPhone was launched on eleven occasions,It's been almost a year nowiphone12It hasn't been rolled out yet. <>

Apple's mobile phone has always mastered the more cutting-edge technology of the mobile phone industry, but it seems that the cutting-edge technology alone cannot always occupy the market, because what people are concerned about is whether the mobile phone can cater to the latest trend of the times, whether it can give users enough cheap, although Apple's mobile phone has good performance, but it can't do this,Therefore, there has been a big drop in sales, but the huge Apple company must have a corresponding strategy to deal with it, and it will definitely try to save the European market.

The biggest reason for this is that Apple's own cycle of launching new phones is longer than that of other mobile phone manufacturers, which makes European consumers uncomfortable, and then there is no advantage.

Because Apple has a long cycle and a slower pace to launch new machines, it does not have the advantage of **. After the release of the iPhone 11, Apple's performance may improve.

Because Nokia is very cheap in Europe, and it is very powerful in terms of performance, and it is liked by Europeans, so Apple can't do Nokia.

With the development of social science and technology, mobile phones have long become an indispensable necessity for everyone, and "having a mobile phone to go all over the world, it is difficult to walk an inch without a mobile phone" has become a portrayal of the real life of the vast majority of people. At present, the situation of the world's top mobile phone brands is also relatively clear and clear, except for Apple and Samsung, the rest are several domestic mobile phone brands. Mobile phones are updated quickly, friends who need to change their mobile phones can go to "everyone rent" free of charge to rent one, only a few dollars a day, with the rent and return, both save money and worry!

There have been some netizens who have commented that the low-end of domestic mobile phones cannot be graded, and they can only be sold in developing countries such as Southeast Asia, and few people can see them in developed countries such as Europe and the United States. But a few days ago, the news may be about to slap the face of netizens who made these remarks, on February 8, the well-known market research agency Counterpoint announced the 2021 European smartphone market share ranking. Looking at the top six mobile phone brands, domestic mobile phones occupy 4 seats.

In fact, if it weren't for Huawei being restricted, Huawei would have one more position on the list now, and the share would not necessarily be below Samsung Apple, Huawei's brand in the high-end market has been very successful, and it is very popular in many developed countries in Europe and the United States. Huawei briefly surpassed Samsung on the global list in 19 years and became the world's No. 1, but it was targeted at the fastest development time and fell directly into the ranks of others.

Although Huawei has been suppressed, other domestic mobile phones are still gaining momentum, especially Xiaomi, which has soared from 14% of its market share in 2020 to 20% in 2021 in the European market, which is not unfast. Those who say that Xiaomi can't be on the table at the low end and is not popular with developed countries in Europe and the United States, Xiaomi has proved itself with actual data.

However, the remarks on the Internet that domestic mobile phones are low-end are not unfounded, although the sales of domestic mobile phones such as Xiaomi ov are rising in the world, but the main popularity is still low-end ** mobile phones, not to mention the international competition with Apple and Samsung in the field of high-end mobile phones, and there is no power to fight with Apple in China. However, there is a demand for low-end mobile phones in every place, because domestic brands such as Xiaomi OV mainly sell low-end models abroad, it is judged that the low-end of domestic brands is not high-end, and it is not popular in developed countries in Europe and the United States.

Compared with Apple and Samsung, domestic smartphones started late, even if the core technology of many mobile phones has not yet been mastered by themselves, from the perspective of strength, the gap between domestic brands and American and South Korean giants is not small. However, it is undeniable that in recent years, the development of domestic mobile phones has been very rapid, not only in the domestic market, but also in the international market. We need to give more time and confidence to domestic mobile phones, Xiaoren believes that domestic smartphones will surpass Apple and be comparable to Samsung!

In fact, just like Zhihu said above, any question that skips "whether it is" and directly discusses "why" is a hooligan!

As you can see from the chart above, iOS's market share in Germany has declined this year, and in China, its market share has also declined. In the UK, market share has risen from rising to market share; In the United States, the market share has risen from the to, and the increase has reached. Comparing the market share and trends of the United Kingdom, the United States and China, the subject, can you say that Apple is not popular in Europe and the United States compared to China?

Chinese, like the atmosphere, like the style, than rich, when the Apple 4 entered China, the price was 8,000 yuan, very luxurious, at that time people's hearts represented the identity of wealth, all hope that they are valued so, now crazy buying!

Some people just want that problem, as soon as the advertisement is high-end and high-grade. Whether it is suitable or not. Thanks to these blind consumers, most of the products are purchased by blind consumers.

The most important reason is that domestic garbage is produced, and the second is blindly following the trend

The herd mentality of the Chinese is very serious.

Because China is the most face-saving country in the world.

Because in China, the apple is a symbol of power.

Huawei's product manager planned a marketing campaign in Berlin, Germany, where people could exchange their current smartphones for Huawei phones. To his surprise, someone took a brand-new iPhone 7Plus and replaced the Huawei Mate 9. On the day of the release of the Porsche version of the Mate9, the mobile phone sold 160,000 units on the European network**.

In the past two years, Chinese mobile phone brands have performed well in many countries and regions in Europe. According to Spain, Huawei has become one of the top five popular smartphone brands in Spain. The data shows that in the last six months, six of the 11 best-selling smartphones in Spain are from Huawei and two from Xiaomi.

In February 2018, Huawei's Huawei and Honor brands surpassed Apple in sales in Russia for the first time, second only to Samsung, according to a report by Russia**.

1 Apple has only been in China for two years, and there was no licensed goods in China before, they were all parallel imports from abroad, and there was no warranty.

2**, Apple's ** is very high, and even 3gs would rather be discontinued than cut in price. The purpose is to establish the Apple brand.

3 High-end. iOS is the most user-friendly intelligent system, but in China, how many people can use it, and whether to teach those farmers how to use iTunes to sync, it is very troublesome to operate. There are some domestic phones, or Nokia is easy to use.

4 Complex. Flash jailbreak This thing is not something that everyone will do. And unlocking the flash, and jailbreaking are risky.

5. Large investment in the later stage. If you don't jailbreak, you can only use genuine software, but you have to spend money to buy it, which is unacceptable to many Chinese.

6 Consumer groups Nokia's mobile phones are all covered: high-end, mid-range, and low-end. But the iPhone is generally bought by high-spending people, referred to as rich people, so there is another use for the iPhone in China, which is to show off wealth.

In fact, there are many, many reasons, and it is too tiring to play with all hands. Here's another message for you.

There are reports as of Wednesday. Apple earned a profit of $1.6 billion, surpassing Nokia's first-quarter budget of $1.1 billion in the same period last year. At the same time, Apple has also surpassed Samsung.

Apple fans will opt for the more expensive iPhone 3G phone, making Apple more than $600 per phone. Consumers actually pay much less than this, and the rest is supplemented by wireless wifi operators.

Apple is so expensive, most of China is still middle class, Apple is only played by a few people, and many people in China can't play with smartphones! As long as there are simple practical functions, it is good to have! So Nokia market is big! That's it.