Why did Ford become a second tier joint venture brand?

First of all, at the enterprise level, the internal management of the enterprise, and the strategy, there are some problems, which will lead to the decline of the brand, and secondly, Ford is no longer as responsible for the manufacture of cars, resulting in the car itself is not so outstanding, which leads to the decline of the brand.

Ford's current predicament in China has many external factors, but the essence of it can be summed up as the failure of the "One Ford" strategy. Corporate strategy seems to be a very mysterious thing in normal times, but Ford China is losing precisely in this strategy.

IMHO, when did Ford ever become a first-tier brand?

I was very unlucky, 14 years to buy a manual Focus currently opened 80,000, has been noisy, the car has abnormal noise, can not find the reason, a few days ago the engine failure light on, go to the repair shop to check the cylinder 4 fire, can not find out the reason, everything is normal driving, there is abnormal noise, the repair shop said that it is knocking on the cylinder, to overhaul the engine, not assured, and go to 4S to spend 300 to check again, the conclusion is to pull the cylinder, to change the engine, maintenance on time, I can't figure out why 80,000 on the overhaul, the car drove home, consider whether to repair or change, Three days later, I drove to the repair shop again, the car was good, said that everything was normal, no one could explain it, and went to 4S to ask for an answer, to no avail, let me drive for a few more days to see, once the warranty period is not normal, this quality, really speechless.

There are many reasons why Ford has become a second-tier joint venture brand, such as their own failure to grasp the opportunity and the loss of this opportunity, which led to its inability to rise, which I think is a very regrettable thing.

In the domestic market, quality problems such as broken shafts, oil leakage, and peculiar smells appear frequently on Ford brand models, especially the broken axle incidents of Ford's various car series, which makes the brand slogan of "endless progress" ridiculed by the public as "endless". The various quality problems of domestic cars have also given birth to the "good name" of "100-year-old Ford, destroyed in Chang'an".

Ford's poor quality is also evidenced across the ocean in the United States. In the reliability ranking of auto brands released by Power every year, Ford has been below the industry average for many years, and the latest list is ranked 16th out of 31 brands, compared with 26th and 29th last year and the year before, respectively.

The product line is outdated, the fuel consumption performance is poor, the quality problems are frequent, the brand image is damaged, and the product advantages are no longer prominent......This series of problems has made Ford's situation worse and worse, and it has gradually slipped into a vicious circle of poor sales, price reductions, brand damage, and poor sales. This dangerous situation is no longer something that can be reversed by the update and iteration of one or two models.

After Ford arrived in China, it was reduced by Changan and ruined by shoddy manufacturing. Look at Ford's new arrival in China, and then look at the current one. Now the parallel import is still good, you can compare it.

Poor interior, poor workmanship, fuel consumption, ** expensive, expensive accessories,

Because Ford's own quality has gradually been reduced to a second-tier brand.

The main reason is because the times are developing, but the development of their company has not followed the pace of the times, so it will be particularly backward, and now people have higher and higher requirements for vehicles, and they like the kind of cars that have both appearance and function.

In fact, I feel that in this era of rapid development, every company is for him to cooperate with multiple enterprises, after all, Ford's sales, his sales in the past few years are not very good, and they have been falling, and in recent years, there are still a lot of car brands, and there are a lot of domestic words

1. Sales of Ford's entire range of cars are declining, and they are falling again and again, mainly because the design of Ford cars is slowly not in line with the "taste" of the Chinese.

2. In recent years, compared with other first-line brand cars, the gap between Ford Motor and other first-line brand cars is also getting bigger and bigger, mainly because there are not too many characteristics and advantages.

3. The current Ford brand is also facing a "trough period", and the number of Ford cars on the street is gradually decreasing.

These are the main reasons for becoming a second-tier joint venture car brand.

It is because Ford has become a second-tier joint venture brand, because he has not grasped a market in the process of development, and he has not done a very good job in innovation, so it will be like this, this Changan Ford was a particularly good brand in the past, but after so many years of market changes, they did not follow up the pace of this era.

China's auto market as a whole has entered a downward channel, with a significant year-on-year decline, especially in the SUV market, which saw a rare year-on-year decline in September. The downturn in the general environment is undoubtedly worse for Ford China, which is seeking to revivenation. After more than two years without introducing new products, Ford's joint venture, Changan Ford, has almost hit rock bottom.

The reason why Ford has become a second-tier joint venture brand is mainly because Ford has paid too much attention to the high-end development of automobiles in recent years, but in fact, the audience range of high-end automobiles is very small, so Fude Automobile does not have much advantage in front of some low-end car manufacturers, and finally has to become a joint venture brand.

The scene is too big to manage.

Ford is a world-famous car brand, one of the many brands under the Ford Motor Company of the United States, the company and the brand name "Ford"** from the founder Henry Ford (Henry Ford).

Ford Motor Company, one of the world's largest automakers, was founded in 1903 and owns the Ford and Lincoln car brands, headquartered in Dearborn, Michigan.

The company's core business includes the design, manufacture, sale and after-sales service of high-quality cars, SUVs, trucks and electric vehicles, as well as Lincoln brand luxury models. At the same time, Ford Motor Company also provides auto credit through Ford Motor Finance and is actively working to strengthen the company's leadership in electrification, autonomous driving and intelligent mobility.

On July 19, 2018, the Fortune Global 500 list was released, and Ford Motor Company ranked 22nd. On December 20, the 2018 Top 500 World Brands list was released, and Ford ranked 45th. In October 2019, Interbrand ranked 35th in the list of the top 100 global brands.

The scene is too big to manage.

I think this is appropriate for the consideration of the future development trend of the Chinese market, but not necessarily abroad.

Decision-making mistakes refer to the fact that the building is from a high position, blindly going up, the foundation is not strong, and the collapse is very fast, which is not a small credit to Chang'an! Ignoring the Chinese market, refers to the handling of customer complaints, the handling of public opinion, the upgrading of products, three-cylinder engines, etc., Changan Ford brand is not many models to choose from, perennial does not launch new models, many years to usher in a generation, market competition is so fierce today, do not launch new products in time, catering to consumers, will definitely be forgotten by consumers, Ford performance is a little slack.

<> products are OK, but public relations is the last level, the image of high fuel consumption in the early years is deeply rooted in the hearts of the people, the gearbox is still durable, but the logic is not good, as if a retarded, always slow two beats. The interior is not fine, the rear space is not large, and it is easy for trolls to seize the weakness, with the power of the sedan to challenge the era of the sedan, Mondeo to challenge the Japanese car with high fuel consumption, such a miracle operation is destined not to be an instant hit, although these two cars were also sold at the time, which is due to the rapid growth of the Chinese car market and the limited number of domestic models.

Due to the length of the cylinder stroke of a few millimeters, the power is good, resulting in slightly higher fuel consumption than the same level, and the overall fuel consumption performance is acceptable. Due to the upgrading of technology, raw materials and technology, the cost has increased, and the first dare not let go of the general trend to limit some consumption. The worst impact is that the Focus changed to a dual-clutch, when the Focus was the sales overlord of the same level, and the appearance became fashionable after the change, but the oil leakage of the dual-clutch directly drove the car into the abyss, and even the Ford brand was finished.

There is no doubt that China has become the world's largest manufacturer of consumer goods. Family cars are low-end cars, the technology is really rotten street, mature for decades, tinkering bit by bit progress, not much meaning, more to fool some concepts, ** is indeed a lot higher, sharp turns of the roll is very small. Except that it is not four-wheel drive, everything else is quite satisfied.

Immediately increased the price by 20,000 yuan to pay for the reservation, waited for more than 2 months to pick up the car, and landed about 430,000 yuan. After nearly 8 years of driving, there have been no major problems, and there are not many minor problems.

Because people who bought Ford cars before felt that the driving experience was mediocre and not very well-known in the Chinese market, people didn't want to continue to buy them, which led to a decline in sales.

Because he replaced several models with three-cylinder engines. And the Chinese people are still far from accepting the three-cylinder engine. Personally, I don't think Ford's marketing is doing very well.

Because Ford's sense of innovation is not very good, there are too few new cars, and domestic cars are getting better and better, so Ford cars are getting worse and worse.

It may be because many car brands in China are doing better and better, so Ford's competitiveness is not very large.

Ford Motor Company owns Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda and Mercury.

In addition, it owns Ford Credit, the world's largest car credit company, Hertz, the world's largest car rental company, and Quality Care.

In the early years, Ford Motor Company owned eight major car brands, including the world's eight most famous car brands: Ford, Lincoln, Mercury, Mazda, Aston Martin, Landrover, Jaguar, and Volvo. Among them, Aston Martin, Land Rover, Jaguar and Volvo have been sold and are no longer part of the Ford brand.

As of 2018, the only car brands owned by Ford Motor Company are Ford, Lincoln and Mercury.

Ford Motor Company is the largest industrial monopoly in the United States and one of the world's major multinational corporations. The main products are automobiles and auto parts, tractors, televisions, radios, electronic communication systems, missile control systems, satellite and ground station equipment, etc. The main subsidiaries are Ford Motor Company, Ford Aerospace and Communications Company, Ford Credit Company, etc.

Ford Motor Company owns eight major car brands, including Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo.

However, I think everyone should know that Volvo was currently acquired by Geely, so it should be said that it is the seven major car brands.

Ford owns eight world-famous car brands: Ford, Lincoln, Mercury, Mazda, Aston Martin, Landrover, Jaguar, and Volvo.

At present, Ford has five brands: Ford, Volvo, Lincoln, Mercury, Mazda, while Land Rover and Jaguar have been sold to India's Tata Motors a few days ago, while Aston Martin has been sold to a British company earlier; It is said that Ford is currently valuing the Volvo and may do so in the future.

Now there's Ford and Lincoln, and the plan is a Ford plan in the end.

Talking about the car gang Ford, a century-old car brand, grandly launched three new cars.

Ford, Lincoln, Mercury, Aston. Aston Martin, Jaguar, Mazda, Volvo and Land Rover. Among them, Jaguar and Land Rover have given Tata to India, Mazda has given shares, Volvo has given Geely Group, and Aston Martin has also given shares.

The Mercury series was discontinued. On January 23, 2017, Ford announced the powertrain of the Mustang GT model.

Ford mainly consists of three car series: Changan Ford, imported Ford and Jiangling Motors. Among them, Changan Ford's current models on sale include Focus, Mondeo-Victory, Max, Carnival, Yihu, Yibo and other six models; Imported Ford's current sales models include E350, Edge, Mustang, Explorer, F-150 and other five models; Jiangling Motors' current models on sale include Ford's new-generation Transit and Classic Transit.