How to learn how to deal with social crises and how to deal with crises well?

I have passed this professional lecture.

According to the development process of the crisis, crisis management can be divided into three stages: crisis prevention, crisis management and crisis summary.

Crisis preparedness. 1. Set up an internal crisis management team.

2. Strengthen the awareness of crisis, observe and discover the precursors of crisis, and analyze and predict the crisis situation.

The precursors of the enterprise crisis are mainly manifested in: in terms of management behavior, distrust of subordinates, strong suspicion, stubbornness, so that employees can not give full play to their abilities, do not listen to the suggestions of subordinates, and insist on going their own way; In terms of business strategy, poor planning, lack of adaptability to changes in the market or policy adjustments, etc.; In terms of business environment, such as great changes in the market, strong competitors in the market, and the decline of the market; In terms of internal management, such as the emotional tension of employees, the need to adjust production plans, the depressed mood of employees, and non-compliance with rules and regulations; Operating and financial aspects, such as increased losses, excessive debt, slow renewal of technical equipment, etc.

3. Enterprises should perceive the crisis of the enterprise from the signs of crisis, and attach great importance to it, and formulate a scientific and thorough crisis response plan in advance.

4. Conduct simulation training on crisis management. Regular simulation training can not only improve the rapid response ability of the crisis management team and strengthen the awareness of crisis management, but also test whether the proposed crisis response plan is full and feasible.

Crisis management. 1. After the crisis occurs, the parties should calm down and take effective measures to isolate the crisis. We will prevent the situation from spreading, and quickly identify the causes of the crisis and resolve it.

2. Start the crisis response plan as quickly as possible. If the initial response is delayed, it will lead to the spread and expansion of the crisis.

3. In order to achieve long-term benefits, companies should pay more attention to the interests of consumers rather than just the short-term interests of the company when controlling the crisis. We should put the interests of the public first, treat the victims well, and try our best to make up for the losses of the public affected by the crisis, which is conducive to maintaining the image of the enterprise.

4. Adaptability. Due to the abrupt and urgent nature of crisis situations, no preventive measures can be foolproof, even if a crisis contingency plan is formulated in advance, due to the unpredictable existence of the crisis. When dealing with a crisis, it is necessary to revise and enhance the crisis response from time to time in response to specific problems.

Summary of the crisis. It can generally be divided into three steps:

1. Investigation. Conduct a systematic investigation of the causes of the crisis and all related measures to prevent and deal with it.

2. Evaluation. A comprehensive evaluation of crisis management should be conducted, including an evaluation of the organization and work content of the early warning system, crisis response plans, crisis decision-making and handling, and other aspects, and a detailed list of various problems existing in crisis management work.

3. Rectification. Comprehensively classify the various problems that arise next to the crisis, put forward corrective measures respectively, and instruct the relevant departments to implement them one by one.

Master the "rhythm" of crisis events.

Xinyudun believes that crisis events generally range from 7 to 15 days for one event, with three stages. If more than 15 days have passed, the matter is still fermenting, and the relevant personnel will take the blame and resign.

Public relations decisions should be very accurate and in control. The entire strategy rhythm can be deployed according to the regulatory authorities and the attitude and public sentiment, and at the same time, there must be a mechanism and plan for docking supervision and supervision, and rapid implementation, so that the control can be effective.